Exam 11: Facebook: Building a Business From the Social Graph

The acronym ARPU represents the phrase ______.

Analysts are so bullish on Facebook's mobile advertising prospects because

_____ refer to programming hooks, or guidelines, published by firms that tell other programs how to get a service to perform a task such as sending or receiving data.

In the context of Facebook's business strategy, the walled garden refers to the connections between individuals and organizations.

Critics of Internet.org worry that for billions of low-income users, Facebook will come to represent the only Internet they know and have access to, deepening the roots and entanglement vines of the firm's walled garden.

Why is A/B Testing harder on mobile?

In terms of generating ad revenue on a CPM basis, information and news-oriented sites do much better than social networking sites.

Users of Google and other search engines are said to be on a hunt because they:

Systems distributed throughout the Internet that help improve the delivery speeds of Web pages and other media, typically by spreading access across multiple sites located closer to users are known as:

Software that is free and whose code can be accessed and potentially modified by anyone is referred to as _____.

Developers who make applications create _____ that have the potential to add value to Facebook beyond what the firm itself provides to its users.

CPM refers to:

When a firm has an IPO, it is said to have:

Facebook was one of the first social networking sites where users actually identified themselves using their real names.

Write a short note on how Mark Zuckerberg has retained control of Facebook.

When others take advantage of a user or a service without providing any sort of reciprocal benefit, it is called localization.

Mark Zuckerberg, the founder of Facebook, ensured that he remained in control of the firm even after it went public by:

There's an old computer science saying that a computer should never ask you a question that it should be able to work out the answer to. How can a smartphone work out much more?

A stockbroker trades shares she does not own with an obligation of later repayment, and in the hope that the price of traded shares will fall. She then repays share debt with shares purchased at a lower price and pockets the spread between initial share price and repayment price. This attempt to profit from a falling stock price is known as _____.

Facebook is especially appealing to organizations looking to share messages with fans since anyone who has "liked" an organization on Facebook will see all of that organization's posts in their newsfeed.