A) a phenomenon whereby firms can make money by offering a near-limitless selection. B) the act of taking a job traditionally performed by a designated agent and contracting it out to an undefined generally large group of people in the form of an open call. C) a classification of software that monitors trends among customers and uses this data to personalize an individual customer's experience. D) the removal of an organization from a firm's distribution channel. E) an industry practice whereby content is available to a given distribution channel for a specified time period or 'window,' usually under a different revenue model. A) a phenomenon whereby firms can make money by offering a near-limitless selection. B) the act of taking a job traditionally performed by a designated agent and contracting it out to an undefined generally large group of people in the form of an open call. C) a classification of software that monitors trends among customers and uses this data to personalize an individual customer's experience. D) the removal of an organization from a firm's distribution channel. E) an industry practice whereby content is available to a given distribution channel for a specified time period or 'window,' usually under a different revenue model. B

Exam 4: Netflix in Two Acts: the Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits

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Once Netflix became a public company, the firm was required to disclose its financial position and reveal it was on a profit march.

Free

(True/False)

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Question 1

Correct Answer:

Verified

True

Crowdsourcing is:

Free

(Multiple Choice)

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(35)

Question 2

Correct Answer:

Verified

How does Cinematch offer Netflix additional operational advantages for the DVD-by-mail business?

Free

(Multiple Choice)

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(31)

Question 3

Correct Answer:

Verified

Durable brands are built through customer experience.

(True/False)

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Question 4

Netflix offered its subscribers a selection of over one hundred thousand DVD-by-mail titles, while other video rental firms can only offer as much as three thousand. This presents a significant _____ for Netflix over its rivals.

(Multiple Choice)

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Question 5

Although sometimes referred to as "rental," Netflix's model is really a substitute good for conventional use-based media rental.

(True/False)

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Question 6

In exchange for a percentage of the DVD-by-mail subscription revenue for every disk sent out by Netflix, movie studios offer Netflix:

(Multiple Choice)

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Question 7

Netflix, the one-time "dot-com" upstart managed to achieve scale economies despite the fact that it faced two massive rivals: Blockbuster, a name synonymous with home video rental, and Walmart, not just a large firm, Fortune One, the largest firm in the US ranked by revenues. In what ways did Netflix offer size advantages over these rivals?

(Essay)

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Question 8

Internet retailers serve a larger geographic area with comparably smaller infrastructure and staff. This fact suggests that Internet businesses are more _____.

(Multiple Choice)

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Question 9

The marginal cost of digital goods is typically considered to be _____________

(Short Answer)

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Question 10

Within the DVD-by-mail segment, Netflix remained bigger than both Wal-Mart and Blockbuster.

(True/False)

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Question 11

Netflix enjoys the triple scale advantage of the largest customer base, the largest selection, and the largest network of distribution centers. This can be attributed to:

(Multiple Choice)

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Question 12

When firms enjoy economies of scale they:

(Multiple Choice)

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Question 13

Netflix competitors in streaming are small and mostly unprofitable.

(True/False)

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Question 14

In the context of the Netflix case, _____ refers to an extremely large selection of content or products.

(Short Answer)

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Question 15

Brands are built through _____.

(Multiple Choice)

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Question 16

The business of streaming video is radically different from DVD-by-mail in several key ways, including content costs, content availability, revenue opportunities, rivals and their motivation.

(True/False)

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Question 17

The long tail is a phenomenon whereby firms can make money by:

(Multiple Choice)

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Question 18

By shifting to a streaming model, Netflix stands to eliminate shipping and handling costs.

(True/False)

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Question 19

Netflix can send out any DVD it buys because of a Supreme Court ruling known as the _____.

(Multiple Choice)

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Question 20

Showing 1 - 20 of 86

Once Netflix became a public company, the firm was required to disclose its financial position and reveal it was on a profit march.

Crowdsourcing is:

How does Cinematch offer Netflix additional operational advantages for the DVD-by-mail business?

Durable brands are built through customer experience.

Netflix offered its subscribers a selection of over one hundred thousand DVD-by-mail titles, while other video rental firms can only offer as much as three thousand. This presents a significant _____ for Netflix over its rivals.

Although sometimes referred to as "rental," Netflix's model is really a substitute good for conventional use-based media rental.

In exchange for a percentage of the DVD-by-mail subscription revenue for every disk sent out by Netflix, movie studios offer Netflix:

Internet retailers serve a larger geographic area with comparably smaller infrastructure and staff. This fact suggests that Internet businesses are more _____.

The marginal cost of digital goods is typically considered to be _____________

Within the DVD-by-mail segment, Netflix remained bigger than both Wal-Mart and Blockbuster.

Netflix enjoys the triple scale advantage of the largest customer base, the largest selection, and the largest network of distribution centers. This can be attributed to:

When firms enjoy economies of scale they:

Netflix competitors in streaming are small and mostly unprofitable.

In the context of the Netflix case, _____ refers to an extremely large selection of content or products.

Brands are built through _____.

The business of streaming video is radically different from DVD-by-mail in several key ways, including content costs, content availability, revenue opportunities, rivals and their motivation.

The long tail is a phenomenon whereby firms can make money by:

By shifting to a streaming model, Netflix stands to eliminate shipping and handling costs.

Netflix can send out any DVD it buys because of a Supreme Court ruling known as the _____.

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