Exam 7: Amazoncom: an Empire Stretching From Cardboard Box to Kindle to Cloud

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What is Twitch and why did Amazon buy it?

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Twitch allows gamers to stream their gameplay live, and offer real-time commentary to viewers. Is watching other people play video games really a big business? You bet! The service boasted 55 million unique viewers before its third birthday, with 1.1 million broadcasters bringing in 16 billion minutes of total videos watched in a single month. In terms of Internet traffic, only Netflix, Google, and Apple are bigger bandwidth hogs than Twitch. The service has nearly as many viewers as the established cable networks MTV, Comedy Central, and MSNBC. Twitch shares ad revenue with broadcasting gamers, and while few are big earners, some Twitch stars have been known to pull in six figures a year. The 32 million people who tuned in to watch the "League of Legends" championships comprised an audience bigger than the finales of Breaking Bad, 24, and The Soprano scombined!

Which of the following is true of Amazon Web Services (AWS)?

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How does Amazon gain bargaining power over its suppliers?

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Selling more goods often gives Amazon bargaining power with suppliers. The size of Amazon's business provides the firm with negotiating leverage to secure lower prices and longer payment terms. Amazon's cost-structure for operations is also superior to rivals. While Amazon spends significantly on software, automation, and expansion of its warehouses, its overall costs for things like real-estate, energy, inventory, and security will be lower than brick-and-mortar rivals.

AWS is acting as an entrepreneurship catalyst, enabling startups to host and scale their efforts without the added cost associated with buying and maintaining large quantities of computing hardware.

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The phrase _____________________________ refers to a randomized group of experiments used to collect data and compare performance among two options studied.

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Why would a customer choose the Amazon Workspaces product?

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_____ problems are problems that arise when organizations cannot easily convert assets to cash.

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Amazon owns the inventory that third-party sellers provide via the 'Fulfillment by Amazon' service.

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The firm's period between paying suppliers for products and collecting funds from customers who purchase these products is referred to as the _____.

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Amazon's success strategy is based on the focus on its quarterly results.

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Which of the following is true of the Kindle?

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Briefly explain the success of the Kindle.

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_____ is the number of times inventory is sold or used during a specific period.

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Dynamic pricing:

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_____ Law has allowed Amazon to radically drop the price of Kindle offerings.

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Amazon shelves are specifically stocked so that similar items are not placed next to each other.

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The phrase inventory turns refers to:

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_____ is a classification of software that monitors trends among customers and uses this data to personalize an individual customer's experience.

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Amazon will not have to worry about government antitrust concerns in eBook publishing since there are so many real-world bookstores, both chains and independents.

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______________ refers to the industry practice where the publisher sets the price and the reseller gets a cut (usually around 30 percent in electronic book markets).

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