Exam 9: Social Media, Peer Production, and Web 2.0

One example of the rapid rise and broad, disruptive impact of social media is the mobile messaging service _____. The service has grown to the point where its massive user base sends more instant messages than the entire worldwide SMS messaging standard. Facebook acquired the firm at a valuation of $19 billion.

Blog posts are listed in forward order of creation, making it easy to see the most recent content.

Which of the following statements holds true for Wikis?

Pinterest pins and Twitter retweets are examples of earned media.

_____ are designed to provide rapid notification to their readership rather than detailed or in-depth comments.

A professional or student looking for guidance with a programing problem is likely to be best be served by posting questions to:

What are the features that form a common set for most wiki tools?

_____ refers to engineering the posting of positive comments, and reviews of a firm's product and services.

While blogs are effective for communicating with the public, firms shouldn't use blogs for internal communication since everyone can see them.

List and describe key components that should be included in any firm's social media policy.

The use of public social networks within private organizations is growing, and many organizations are implementing their own, private, social networks.

Name at least two commercial sites where firms can request ideas and solutions, crowdsourcing style.

Building brands on line can be expensive. This has proven especially true for successful social media sites, which have built brand awareness through expensive advertising campaigns.

_____ refers to content that is created, shared, and commented on by a broader community of users.

While firms like Deloitte Consulting and Goldman Sachs had hoped to create lasting social networks of former employees, firms saw little value in these efforts and even exposed themselves to significant legal and privacy threats.

Most mainstream news outlets have begun supplementing their content with blogs that can offer greater depth, more detail, and deadline-free timeliness.

What is crowdsourcing?

The unstructured nature of wikis is both a source of strength and weakness.

Which of the following criteria, according to James Surowiecki, is necessary for a crowd to be "smart"?

Social media refers to content that is peer produced and shared online.