Exam 12: Rent the Runway: Entrepreneurs Expanding an Industry by Blending Tech With Fashion, John Gallaugher - Information Systems: a Managers Guide to Harnessing Technology, Version 40

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________________________ refers to the value of future cash flows discounted into today's dollars (it is discounted because a dollar today should be worth more in the future assuming inflation or the potential to earn money on the dollar if it is invested).

(Short Answer)
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_________________ is a software development approach where an organization's developers release products, features, and updates in shorter cycles, when ready, rather than wait for centrally-managed delivery schedules.

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Circle the equation that is true most firms with a profitable customer base:

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Creating a business often involves convincing suppliers to participate in your new offering. While Rent the Runway had proven customer interesting, some designers had initial concerns about Jenn Hyman and Jenny Fleiss's firm. Briefly describe supplier concern.

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How is Rent the Runway working to encourage entrepreneurship among women?

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Which of the following is not a reason why Rent the Runway appeals to designers?

(Multiple Choice)
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Several have wondered how big sharing firms can get. Airbnb has more beds than any hotel chain and Uber dwarfs any taxi or car service firm, but ZipCar never grew as large as major car rental firms. To get a sense of the size of the firm, Rent the Runway has had over 5 million women as customers of their service.

(True/False)
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At Rent the Runway, customers arriving at the site via ________________ media have a much higher (reported as high as 200 percent) conversion rate than customers arriving via _____________ media.

(Multiple Choice)
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The term _______________________ is often used in entrepreneurship and new product development and refers to a bare-bones offering that allows entrepreneurs and product developers to collect customer feedback and to validate concepts and assumptions that underlie a business idea.

(Short Answer)
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Which of the following is NOT true about mobile app development:

(Multiple Choice)
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The concept of ____________________ refers to positive influence created when someone finds out that others are doing something.

(Short Answer)
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Determining product/market fit is often very expensive for entrepreneurs, since it amounts, essentially, to fully building out a firm's website and operational model.

(True/False)
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Describe why Rent the Runway's customers have an especially strong lifetime customer value?

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Describe the advantages that Rent the Runway's physical stores offer the firm:

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____________________ refers to the amount of money a firm spends to convince a customer to buy (or in the case of free products, try or use) a product or service.

(Short Answer)
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The term _________________________ is used in the business press to refer to startups valued at $1 billion or more.

(Short Answer)
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Describe why CLV is especially difficult for new firms with new models to calculate.

(Essay)
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How does Data help inform buying decisions at Rent the Runway?

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