Exam 11: Place and Development of Channel Systems

If Wilkinson were to sell Norelco the exclusive rights to produce and sell its brand of shavers in Japan for a 5 percent royalty on all sales, it would be using:

A channel of distribution is a series of firms or individuals participating in the flow of products from the producer to the consumer.

____ conflict occurs between firms at the same level in the channel of distribution.

Reverse channels are used when multichannel distribution fails.

Exporting is often the first step into international marketing.

Lacey Springs Apple Co. buys fresh apples in truckload quantities, regroups the heterogeneous commodities into homogeneous lots according to grade and quality, and then sells them to retailers. This "regrouping activity" is called:

Intermediaries are needed LEAST when the desired degree of market exposure is:

INDIRECT channels are probably a better choice than direct channels when:

Selling products manufactured in the United States to foreign customers--often without any product changes--is called:

Which of the following is NOT one of the "regrouping activities?"

_____ distribution is commonly used for convenience products and business supplies.

Selective distribution is becoming more popular than intensive distribution as firms see that they do not need 100 percent coverage of a market to support national advertising.

Which of the following statements about channel systems is TRUE?

A wholesaler might help a producer by reducing the producer's need to carry large inventory stocks.

If a firm's involvement in international marketing is limited to managing others' production facilities, it is using:

A "channel captain"

A wholesaler selling golf carts and mowers to golf courses might also carry grass seed and grass fertilizer. This would be an example of

AsianArt4U.com brings together the art produced by many different Asian painters and sculptors -- and offers them for sale on its website. This is an example of

A manufacturer that uses several competing channels to reach the same target market is using "multichannel distribution."

Place is concerned with the selection and use of marketing specialists--intermediaries and collaborators--and making goods and services available in the right quantities and locations when customers want them.