Exam 11: Place and Development of Channel Systems

Some sporting goods manufacturers do not make a "full line" of equipment. So the Sports World retail chain carefully selects the brands of several manufacturers to sell. This regrouping activity is called:

Aggressive, market-oriented intermediaries are almost always available and eager to handle the distribution of innovative, new products.

Exporting has an advantage compared to other types of international involvement, because it is usually easier to drop or change arrangements as the firm's needs change.

Which of the following statements about direct-to-customer channels is False?

When an online intermediary like Hulu scans all of the episodes of NCIS and then offers them to its customers one episode at a time, this is an example of:

"Selective distribution" means selling through:

Which of the following statements about direct channel systems is NOT true?

General Motors (GM), a U. S. automotive manufacturer, has an arrangement with Isuzu Motors of Japan in which the Isuzu Ascender is produced at the same GM manufacturing plant as the Chevrolet TrailBlazer and GMC Envoy. All three vehicles use the same basic platform and engine. This is an example of licensing.

Intensive distribution:

A large food retailer acquiring a cheese factory is an example of:

Ravi Singh is working his way through college as an independent distributor of the Rapier Knife Co. The Rapier product line includes kitchen knives, hunting knives, and other special-purpose cutlery. Ravi makes sales presentations to potential customers in their homes. If a customer wants to make a purchase, Ravi buys the knives from Rapier and sells them to the customer at a markup. For example, Rapier's most popular knife is a chef's knife that Ravi buys for $25 and resells to the consumer for $50. Ravi:

When the Rosco International chain of restaurants enters foreign markets, locals own the restaurant facilities, but look to Rosco to provide expertise in management and marketing. Rosco uses the _______ approach to enter international markets.

The "regrouping activity" which involves breaking carload or truckload shipments into smaller quantities as products get closer to final customers is called:

One way for a producer to reduce conflict with channel partners is to offer different products in each different channel.

The "80/20 rule" is more likely to apply to a firm that uses intensive distribution than a firm that uses selective distribution.

Accumulating involves dividing larger quantities into smaller quantities as products get closer to the final market.

Rizzo Shoes sells through ________ channel system. Rizzo has informal agreements with its wholesalers and retailers -- they cooperate pretty well by placing orders, and sharing inventory and sales information over a computer network.

A "channel captain" is a manager who helps direct the activities of a whole channel.

Of the six basic kinds of involvement in international marketing, exporting is the least permanent.

If a Universal computer monitor breaks while it is still under warranty, someone needs to get it to the repair center. In this case, Universal will need: