Exam 11: Distribution Customer Service and Logistics
Exam 1: Marketings Value to Consumers, Firms, and Society396 Questions
Exam 2: Marketing Strategy Planning319 Questions
Exam 3: Evaluating Opportunities in the Changing Marketing Environment358 Questions
Exam 4: Focusing Marketing Strategy With Segmentation and Positioning283 Questions
Exam 5: Final Consumers and Their Buying Behavior353 Questions
Exam 6: Business and Organizational Customers and Their Buying Behavior264 Questions
Exam 7: Improving Decisions With Marketing Information257 Questions
Exam 8: Elements of Product Planning for Goods and Services379 Questions
Exam 9: Product Management and New-Product Development251 Questions
Exam 10: Place and Development of Channel Systems288 Questions
Exam 11: Distribution Customer Service and Logistics214 Questions
Exam 12: Retailers, Wholesalers, and Their Strategy Planning392 Questions
Exam 13: Promotionintroduction to Integrated Marketing Communications344 Questions
Exam 14: Personal Selling and Customer Service293 Questions
Exam 15: Advertising, Publicity, and Sales Promotion331 Questions
Exam 16: Pricing Objectives and Policies292 Questions
Exam 17: Price Setting in the Business World278 Questions
Exam 18: Implementing and Controlling Marketing Plans: Evolution and Revolution150 Questions
Exam 19: Managing Marketings Link With Other Functional Areas237 Questions
Exam 20: Ethical Marketing in a Consumer-Oriented World189 Questions
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Most physical distribution decisions involve trade-offs between costs, the customer service level, and sales.
(True/False)
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Considering weight, which one of the following transporting modes usually has the LOWEST cost?
(Multiple Choice)
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Physical distribution customer service level means all of the following EXCEPT:
(Multiple Choice)
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Why would Coca-Cola want to encourage its customers to store product in their homes?
(Multiple Choice)
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Each of the following types of activities is likely to occur at a distribution center EXCEPT:
(Multiple Choice)
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Which of the following transportation modes is "best" at handling a variety of goods?
(Multiple Choice)
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A tire manufacturer currently produces tires in small quantities as they are ordered. The company learns that it can reduce costs significantly by producing one type of tire at a time in large quantities and storing its unsold tires for later sale. Should the company switch to large quantity production?
(Multiple Choice)
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Storing allows producers and intermediaries to keep stocks at convenient locations, ready to meet customers' needs.
(True/False)
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In countries where physical distribution systems are inefficient, consumers face shortages of the products they need.
(True/False)
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A train carries truck trailers long distances. The trailers are then offloaded, attached to truck tractors, and the tractor-trailer combinations are driven to their final destination. This practice is known as:
(Multiple Choice)
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A "distribution center" is a special kind of public warehouse designed specifically for storing perishable products.
(True/False)
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Honda requires its brake suppliers to deliver parts to its production plants three hours before the parts are scheduled to be installed in a new car. This is an example of what logistics activity?
(Multiple Choice)
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For coordinating logistics activities among firms, which of the following statements is true?
(Multiple Choice)
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JIT shifts greater responsibility for physical distribution activities forward in the channel.
(True/False)
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When Sony manufactures and packages DVD players in Japan, stores them in large 8'x8'x20' "boxes," and then ships these boxes to Los Angeles by boat, this is an example of:
(Multiple Choice)
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Transport costs per pound for less-than-full carloads are less than for full loads.
(True/False)
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A _____ is the complete set of firms, facilities, and logistics activities that are involved in procuring materials, transforming them into intermediate or finished products, and distributing them to customers.
(Multiple Choice)
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