Exam 11: Distribution Customer Service and Logistics
Exam 1: Marketings Value to Consumers, Firms, and Society396 Questions
Exam 2: Marketing Strategy Planning319 Questions
Exam 3: Evaluating Opportunities in the Changing Marketing Environment358 Questions
Exam 4: Focusing Marketing Strategy With Segmentation and Positioning283 Questions
Exam 5: Final Consumers and Their Buying Behavior353 Questions
Exam 6: Business and Organizational Customers and Their Buying Behavior264 Questions
Exam 7: Improving Decisions With Marketing Information257 Questions
Exam 8: Elements of Product Planning for Goods and Services379 Questions
Exam 9: Product Management and New-Product Development251 Questions
Exam 10: Place and Development of Channel Systems288 Questions
Exam 11: Distribution Customer Service and Logistics214 Questions
Exam 12: Retailers, Wholesalers, and Their Strategy Planning392 Questions
Exam 13: Promotionintroduction to Integrated Marketing Communications344 Questions
Exam 14: Personal Selling and Customer Service293 Questions
Exam 15: Advertising, Publicity, and Sales Promotion331 Questions
Exam 16: Pricing Objectives and Policies292 Questions
Exam 17: Price Setting in the Business World278 Questions
Exam 18: Implementing and Controlling Marketing Plans: Evolution and Revolution150 Questions
Exam 19: Managing Marketings Link With Other Functional Areas237 Questions
Exam 20: Ethical Marketing in a Consumer-Oriented World189 Questions
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The ______________ concept says that all transporting, storing, and product-handling activities of a business and a channel system should be thought of as part of one system which should seek to minimize the cost of distribution for a given customer service level.
(Multiple Choice)
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In both supply chains and channels of distribution, the primary aim should be for each firm to keep its own costs as low as possible.
(True/False)
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About what percentage of GDP do the developing economies in Latin America and Africa spend on logistics-related costs?
(Multiple Choice)
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Which of the following statements about just-in-time delivery is FALSE?
(Multiple Choice)
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Fresh Farm Produce Co. has examined transportation costs and found that shipping its fruits and vegetables by rail to distant markets would cost them only $89,000, while airfreight would cost $250,000. Because the costs of the actual fruits and vegetables are the same for each transportation mode, Fresh Farm Produce should
(Multiple Choice)
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Each of the following types of businesses could most likely be part of both the supply chain and the distribution channel for a cosmetics retailer EXCEPT:
(Multiple Choice)
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The "physical distribution concept" is probably being used in a firm if:
(Multiple Choice)
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Terry Harter is marketing manager for United Tools and Mike O'Reilly is the firm's logistics manager. They work together to make decisions about how to get United's hand and power tools to its customers-a mix of manufacturing plants and final consumers (who buy United tools at a hardware store). United Tools does not own its own transport facilities and it works with wholesalers to reach its business customers. Together, Harter and O'Reilly try to coordinate transporting, storing, and product handling activities to minimize cost while still achieving the customer service level their customers and intermediaries want. This usually requires that United keep an inventory of most of its products on hand, but demand for its products is fairly consistent over time so inventory is easy to manage.
Harter has identified four options for physical distribution systems she could use to reach two of her key wholesalers, Ralston Supply and Ricotta Tool Co. The total cost for each option-and the distribution service levels that can be achieved-are as follows:
Ralston Supply expects a very high level (90 percent) of distribution customer service. Ricotta Tool Co. is willing to settle for a 70 percent customer service level, even if that means some products will occasionally be out of stock, if it gets products at a lower price.
For its large retail hardware customers (like Home Depot), United regularly ships smaller orders directly to individual stores or in some cases to the retail chain's warehouses. Cross-country shipments usually go by rail while regional shipments usually go by truck.
To help in managing excess inventory, United Tools would most likely use:


(Multiple Choice)
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Most ethical issues in the area of physical distribution are concerned with:
(Multiple Choice)
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Jackie works in transportation for a company that ships expensive, high quality fish all across the United States. The perishable nature of her product, the value of freshness, and the high prices she charges would lead you to recommend which transportation mode?
(Multiple Choice)
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Private warehouses (compared to public warehouses) are most appropriate when a firm has a regular need to store a large quantity of goods.
(True/False)
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In a firm that fully implements the physical distribution concept:
(Multiple Choice)
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Although ships and barges are slow, they are the lowest cost method of freight transporting, and are useful when speed is not critical.
(True/False)
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Electronic data interchange is important in business markets in the U.S., but it plays little role in international trade.
(True/False)
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In spite of high cost, high value, low-weight goods like high-fashion clothing and parts for the electronic industry are often shipped long distances by ____
(Multiple Choice)
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Physical distribution decisions interact with which other marketing mix decisions?
(Multiple Choice)
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