Exam 11: Distribution Customer Service and Logistics
Exam 1: Marketings Value to Consumers, Firms, and Society396 Questions
Exam 2: Marketing Strategy Planning319 Questions
Exam 3: Evaluating Opportunities in the Changing Marketing Environment358 Questions
Exam 4: Focusing Marketing Strategy With Segmentation and Positioning283 Questions
Exam 5: Final Consumers and Their Buying Behavior353 Questions
Exam 6: Business and Organizational Customers and Their Buying Behavior264 Questions
Exam 7: Improving Decisions With Marketing Information257 Questions
Exam 8: Elements of Product Planning for Goods and Services379 Questions
Exam 9: Product Management and New-Product Development251 Questions
Exam 10: Place and Development of Channel Systems288 Questions
Exam 11: Distribution Customer Service and Logistics214 Questions
Exam 12: Retailers, Wholesalers, and Their Strategy Planning392 Questions
Exam 13: Promotionintroduction to Integrated Marketing Communications344 Questions
Exam 14: Personal Selling and Customer Service293 Questions
Exam 15: Advertising, Publicity, and Sales Promotion331 Questions
Exam 16: Pricing Objectives and Policies292 Questions
Exam 17: Price Setting in the Business World278 Questions
Exam 18: Implementing and Controlling Marketing Plans: Evolution and Revolution150 Questions
Exam 19: Managing Marketings Link With Other Functional Areas237 Questions
Exam 20: Ethical Marketing in a Consumer-Oriented World189 Questions
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When a supplier's computer automatically processes an online order from a customer, schedules production activities for the order, and then sets up delivery of the finished product to the customer, what approach is being used?
(Multiple Choice)
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At least 75 percent of all U.S. freight moves, at least part of the way, by trucks.
(True/False)
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Better information flows make it easier to coordinate activities, improve efficiency, and add value for the customer.
(True/False)
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Regarding transportation modes, which of the following statements is NOT true?
(Multiple Choice)
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Sysco is a good example of a company that uses technology to make its distribution centers more efficient.
(True/False)
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The "supply chain" concept refers to the idea that distribution can usually be reduced if the firm that is the "weakest link" in the channel of distribution is eliminated.
(True/False)
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Considering weight, the most expensive transporting mode is:
(Multiple Choice)
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When both regrouping and storing are needed, a firm should add a distribution center.
(True/False)
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What is the best way to ship Spring tulips from Amsterdam, Netherlands, to Rome, Italy?
(Multiple Choice)
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About what percentage of GDP do the developed economies in the U.S. and Europe spend on logistics-related costs?
(Multiple Choice)
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In the U.S., trucks carry more freight over more miles than any other mode of transportation.
(True/False)
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Which of the following questions is likely to be MOST important to a customer concerning a company's physical distribution practices?
(Multiple Choice)
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Heavy, bulky goods requiring long distance movement are usually carried by railroads.
(True/False)
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Which of the following statements about transporting by rail is True?
(Multiple Choice)
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Air express companies place many small packages into specially designed cylinders that conform to the interior dimensions of a cargo airplane. This practice protects the smaller packages and helps to reduce distribution costs. The air express companies are practicing:
(Multiple Choice)
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Terry Harter is marketing manager for United Tools and Mike O'Reilly is the firm's logistics manager. They work together to make decisions about how to get United's hand and power tools to its customers-a mix of manufacturing plants and final consumers (who buy United tools at a hardware store). United Tools does not own its own transport facilities and it works with wholesalers to reach its business customers. Together, Harter and O'Reilly try to coordinate transporting, storing, and product handling activities to minimize cost while still achieving the customer service level their customers and intermediaries want. This usually requires that United keep an inventory of most of its products on hand, but demand for its products is fairly consistent over time so inventory is easy to manage.
Harter has identified four options for physical distribution systems she could use to reach two of her key wholesalers, Ralston Supply and Ricotta Tool Co. The total cost for each option-and the distribution service levels that can be achieved-are as follows:
Ralston Supply expects a very high level (90 percent) of distribution customer service. Ricotta Tool Co. is willing to settle for a 70 percent customer service level, even if that means some products will occasionally be out of stock, if it gets products at a lower price.
For its large retail hardware customers (like Home Depot), United regularly ships smaller orders directly to individual stores or in some cases to the retail chain's warehouses. Cross-country shipments usually go by rail while regional shipments usually go by truck.
As marketing manager, United's Terry Harter should realize that:


(Multiple Choice)
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A marketing manager who wants to ship small quantities (1,500 pounds) of relatively high-value products short distances at an economical cost should use:
(Multiple Choice)
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