Exam 11: Distribution Customer Service and Logistics
Exam 1: Marketings Value to Consumers, Firms, and Society396 Questions
Exam 2: Marketing Strategy Planning319 Questions
Exam 3: Evaluating Opportunities in the Changing Marketing Environment358 Questions
Exam 4: Focusing Marketing Strategy With Segmentation and Positioning283 Questions
Exam 5: Final Consumers and Their Buying Behavior353 Questions
Exam 6: Business and Organizational Customers and Their Buying Behavior264 Questions
Exam 7: Improving Decisions With Marketing Information257 Questions
Exam 8: Elements of Product Planning for Goods and Services379 Questions
Exam 9: Product Management and New-Product Development251 Questions
Exam 10: Place and Development of Channel Systems288 Questions
Exam 11: Distribution Customer Service and Logistics214 Questions
Exam 12: Retailers, Wholesalers, and Their Strategy Planning392 Questions
Exam 13: Promotionintroduction to Integrated Marketing Communications344 Questions
Exam 14: Personal Selling and Customer Service293 Questions
Exam 15: Advertising, Publicity, and Sales Promotion331 Questions
Exam 16: Pricing Objectives and Policies292 Questions
Exam 17: Price Setting in the Business World278 Questions
Exam 18: Implementing and Controlling Marketing Plans: Evolution and Revolution150 Questions
Exam 19: Managing Marketings Link With Other Functional Areas237 Questions
Exam 20: Ethical Marketing in a Consumer-Oriented World189 Questions
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How PD functions are shared will have the greatest effect on which of the other three Ps?
(Multiple Choice)
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Tammy works in transportation for a company that manufactures tractors and other farm equipment in China for the U.S. market. Cost is her primary concern in getting products to farm states in the U.S. Midwest. Which mode(s) of transportation would you suggest?
(Multiple Choice)
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The physical distribution concept focuses on lower costs and better service to increase customer value.
(True/False)
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The main function of a "distribution center" is to speed the flow of goods and avoid unnecessary storage.
(True/False)
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Terry Harter is marketing manager for United Tools and Mike O'Reilly is the firm's logistics manager. They work together to make decisions about how to get United's hand and power tools to its customers-a mix of manufacturing plants and final consumers (who buy United tools at a hardware store). United Tools does not own its own transport facilities and it works with wholesalers to reach its business customers. Together, Harter and O'Reilly try to coordinate transporting, storing, and product handling activities to minimize cost while still achieving the customer service level their customers and intermediaries want. This usually requires that United keep an inventory of most of its products on hand, but demand for its products is fairly consistent over time so inventory is easy to manage.
Harter has identified four options for physical distribution systems she could use to reach two of her key wholesalers, Ralston Supply and Ricotta Tool Co. The total cost for each option-and the distribution service levels that can be achieved-are as follows:
Ralston Supply expects a very high level (90 percent) of distribution customer service. Ricotta Tool Co. is willing to settle for a 70 percent customer service level, even if that means some products will occasionally be out of stock, if it gets products at a lower price.
For its large retail hardware customers (like Home Depot), United regularly ships smaller orders directly to individual stores or in some cases to the retail chain's warehouses. Cross-country shipments usually go by rail while regional shipments usually go by truck.
It appears that United Tools:


(Multiple Choice)
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Regarding alternative transporting modes, which of the following statements is TRUE?
(Multiple Choice)
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A manufacturer that transports products to retail outlets directly instead of using a distribution center is most likely to encounter which of the following?
(Multiple Choice)
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The best way to ship a large shipment of coal (which is a heavy and bulky good) from Pennsylvania to California at a relatively low cost would be to use:
(Multiple Choice)
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For which of the following goods would air be the least useful mode of transportation?
(Multiple Choice)
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The physical distribution concept is based on the idea that selecting the lowest cost transporting alternative and the lowest cost storing alternative will result in the lowest total distribution cost.
(True/False)
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It is usually most economical to ship bulky nonperishable items, such as coal and iron ore, by
(Multiple Choice)
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Which of the following statements about supply chains is FALSE?
(Multiple Choice)
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A channel of distribution for a product involves more firms than a supply chain for the same product.
(True/False)
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Which of the following observations about the total cost approach is NOT true?
(Multiple Choice)
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Transport costs represent a significant part of the cost of products that are already valuable relative to their size and weight.
(True/False)
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Which of the following statements about electronic data interchange is FALSE?
(Multiple Choice)
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The "total cost approach" to physical distribution management:
(Multiple Choice)
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