Question 1

Most traditional channel systems don't have a channel captain.

Accepted Answer

A) True 
 B)False

Question 2

"Discrepancies of assortment" means:

Accepted Answer

A)  some producers can produce more products than others. 
B)  some consumers buy more products than others. 
C)  consumers want more output than producers can make. 
D)  there are more producers than wholesalers. 
E)  the difference between the product lines the typical producer makes and the assortment wanted by final consumers or users. 
A)  some producers can produce more products than others. 
B)  some consumers buy more products than others. 
C)  consumers want more output than producers can make. 
D)  there are more producers than wholesalers. 
E)  the difference between the product lines the typical producer makes and the assortment wanted by final consumers or users.

Question 3

Which of the following is NOT a Place decision?

Accepted Answer

A)  Types of intermediaries needed. 
B)  Degree of market exposure desired. 
C)  Recruiting, selecting and managing the sales force. 
D)  Type of distribution channel to use. 
E)  Customer service level desired. 
A)  Types of intermediaries needed. 
B)  Degree of market exposure desired. 
C)  Recruiting, selecting and managing the sales force. 
D)  Type of distribution channel to use. 
E)  Customer service level desired.

Question 4

Selling through only one wholesaler or retailer in a particular geographic area is called:

Accepted Answer

A)  Ideal market distribution. 
B)  Intensive distribution. 
C)  Selective distribution. 
D)  Exclusive distribution. 
E)  Equivalent distribution. 
A)  Ideal market distribution. 
B)  Intensive distribution. 
C)  Selective distribution. 
D)  Exclusive distribution. 
E)  Equivalent distribution.

Question 5

Marketers need to foster cooperation with various members of a channel system to prevent:

Accepted Answer

A)  channel competition. 
B)  channel confusion. 
C)  channel conflict. 
D)  channel changing. 
E)  channel surfing. 
A)  channel competition. 
B)  channel confusion. 
C)  channel conflict. 
D)  channel changing. 
E)  channel surfing.

Question 6

With the Internet, even very small specialized firms can draw customers from all over the world.

Accepted Answer

A) True 
 B)False

Question 7

Midwest Tools, Inc. of Indianapolis, Indiana owns a plant in Poland for manufacturing and selling machine tools in Europe. This type of international involvement is called:

Accepted Answer

A)  management contracting. 
B)  licensing. 
C)  a joint venture. 
D)  a direct investment. 
E)  multichanneling. 
A)  management contracting. 
B)  licensing. 
C)  a joint venture. 
D)  a direct investment. 
E)  multichanneling.

Question 8

In a _____ the whole channel focuses on the same target market at the end of the channel.

Accepted Answer

A)  vertical marketing system 
B)  horizontal marketing system 
C)  parallel marketing system 
D)  diagonal marketing system 
E)  linear marketing system 
A)  vertical marketing system 
B)  horizontal marketing system 
C)  parallel marketing system 
D)  diagonal marketing system 
E)  linear marketing system

Question 9

Which of the following statements about exporting is NOT TRUE?

Accepted Answer

A)  Intermediaries can handle the arrangements as products are shipped outside the country. 
B)  Channel relationships in international markets take time to build and shouldn't be treated lightly. 
C)  Exporting requires a firm to establish permanent relationships with international partners. 
D)  A firm often invests a minimum amount of time and money. 
E)  None of these; i.e. all of these statements about exporting are TRUE. 
A)  Intermediaries can handle the arrangements as products are shipped outside the country. 
B)  Channel relationships in international markets take time to build and shouldn't be treated lightly. 
C)  Exporting requires a firm to establish permanent relationships with international partners. 
D)  A firm often invests a minimum amount of time and money. 
E)  None of these; i.e. all of these statements about exporting are TRUE.

Question 10

Throughout the world, Sony sells its televisions through retailers. Which of the following is probably a reason for using this indirect distribution strategy?

Accepted Answer

A)  Sony's customers prefer to buy direct from Sony. 
B)  Sony's customers do not know which intermediaries sell its televisions. 
C)  Sony has limited financial resources. 
D)  Sony could more effectively serve customers by selling to them through its website. 
E)  Sony believes that some intermediaries can serve customer needs better than Sony and at lower cost. 
A)  Sony's customers prefer to buy direct from Sony. 
B)  Sony's customers do not know which intermediaries sell its televisions. 
C)  Sony has limited financial resources. 
D)  Sony could more effectively serve customers by selling to them through its website. 
E)  Sony believes that some intermediaries can serve customer needs better than Sony and at lower cost.

Question 11

Dividing large quantities into smaller quantities as products get closer to the final market is called _____.

Accepted Answer

A)  accumulating 
B)  bulk-breaking 
C)  sorting 
D)  assorting 
E)  dividing 
A)  accumulating 
B)  bulk-breaking 
C)  sorting 
D)  assorting 
E)  dividing

Question 12

Discrepancies of quantity and assortment occur because individual producers find it economical to produce and sell small quantities of a large assortment of products while individual consumers prefer to buy large quantities of a small assortment of products.

Accepted Answer

A) True 
 B)False

Question 13

Traditional channel systems:

Accepted Answer

A)  Are characterized by strong ties between channel members. 
B)  Exhibit little cooperation between channel members. 
C)  Have channel members that look out for each other's best interest. 
D)  Have members that go to great lengths to cooperate with each other. 
E)  Usually feature a strong product-market commitment that is shared by all of the members of the channel. 
A)  Are characterized by strong ties between channel members. 
B)  Exhibit little cooperation between channel members. 
C)  Have channel members that look out for each other's best interest. 
D)  Have members that go to great lengths to cooperate with each other. 
E)  Usually feature a strong product-market commitment that is shared by all of the members of the channel.

Question 14

Discrepancies of assortment occur because individual producers tend to specialize in producing a large assortment of products while individual consumers prefer to buy a small assortment of products.

Accepted Answer

A) True 
 B)False

Question 15

Assorting activities involve putting together a variety of products to give a target market what it wants.

Accepted Answer

A) True 
 B)False

Question 16

The main reason that vertical marketing systems are becoming more common is:

Accepted Answer

A)  firms realize that working independently has advantages for channel members. 
B)  firms increasingly understand that competition among channel members is profitable. 
C)  it's easy for multiple firms to coordinate a single marketing mix for a common target market. 
D)  firms recognize that coordination among channel members can increase sales for each channel member. 
E)  only vertical marketing systems perform activities that adjust the quantities or assortments of products handled at each level in a channel of distribution. 
A)  firms realize that working independently has advantages for channel members. 
B)  firms increasingly understand that competition among channel members is profitable. 
C)  it's easy for multiple firms to coordinate a single marketing mix for a common target market. 
D)  firms recognize that coordination among channel members can increase sales for each channel member. 
E)  only vertical marketing systems perform activities that adjust the quantities or assortments of products handled at each level in a channel of distribution.

Question 17

Which of the following statements about channel systems is true?

Accepted Answer

A)  Traditional channel systems are more efficient because of their greater freedom. 
B)  Vertical integration works best when discrepancies of quantity are large. 
C)  Most corporate channel systems use multichannel distribution. 
D)  Some administered channel systems obtain the advantages of vertically integrated systems while still retaining flexibility. 
E)  All of these statements about channel systems are true. 
A)  Traditional channel systems are more efficient because of their greater freedom. 
B)  Vertical integration works best when discrepancies of quantity are large. 
C)  Most corporate channel systems use multichannel distribution. 
D)  Some administered channel systems obtain the advantages of vertically integrated systems while still retaining flexibility. 
E)  All of these statements about channel systems are true.

Question 18

In international markets, a firm can sell its management and marketing know-how while letting locals own the production and distribution facilities by using

Accepted Answer

A)  licensing. 
B)  exporting. 
C)  joint venturing. 
D)  management contracting. 
E)  direct investment. 
A)  licensing. 
B)  exporting. 
C)  joint venturing. 
D)  management contracting. 
E)  direct investment.

Question 19

A producer using several competing channels to distribute its products to its target market is using ______________ distribution.

Accepted Answer

A)  multichannel 
B)  intensive 
C)  administered 
D)  horizontal 
E)  selective 
A)  multichannel 
B)  intensive 
C)  administered 
D)  horizontal 
E)  selective

Question 20

Place is concerned with the selection and use of marketing specialists-intermediaries and collaborators-and making goods and services available in the right quantities and locations when customers want them.

Accepted Answer

A) True 
 B)False

Most traditional channel systems don't have a channel captain.

"Discrepancies of assortment" means:

Which of the following is NOT a Place decision?

Selling through only one wholesaler or retailer in a particular geographic area is called:

Marketers need to foster cooperation with various members of a channel system to prevent:

With the Internet, even very small specialized firms can draw customers from all over the world.

Midwest Tools, Inc. of Indianapolis, Indiana owns a plant in Poland for manufacturing and selling machine tools in Europe. This type of international involvement is called:

In a _____ the whole channel focuses on the same target market at the end of the channel.

Which of the following statements about exporting is NOT TRUE?

Throughout the world, Sony sells its televisions through retailers. Which of the following is probably a reason for using this indirect distribution strategy?

Dividing large quantities into smaller quantities as products get closer to the final market is called _____.

Discrepancies of quantity and assortment occur because individual producers find it economical to produce and sell small quantities of a large assortment of products while individual consumers prefer to buy large quantities of a small assortment of products.

Traditional channel systems:

Discrepancies of assortment occur because individual producers tend to specialize in producing a large assortment of products while individual consumers prefer to buy a small assortment of products.

Assorting activities involve putting together a variety of products to give a target market what it wants.

The main reason that vertical marketing systems are becoming more common is:

Which of the following statements about channel systems is true?

In international markets, a firm can sell its management and marketing know-how while letting locals own the production and distribution facilities by using

A producer using several competing channels to distribute its products to its target market is using ______________ distribution.

Place is concerned with the selection and use of marketing specialists-intermediaries and collaborators-and making goods and services available in the right quantities and locations when customers want them.

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Marketing Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Implementing and Controlling Marketing Plans: Evolution and Revolution

Managing Marketings Link With Other Functional Areas

Ethical Marketing in a Consumer-Oriented World

Filters

Exam 10: Place and Development of Channel Systems

Most traditional channel systems don't have a channel captain.

"Discrepancies of assortment" means:

Which of the following is NOT a Place decision?

Selling through only one wholesaler or retailer in a particular geographic area is called:

Marketers need to foster cooperation with various members of a channel system to prevent:

With the Internet, even very small specialized firms can draw customers from all over the world.

Midwest Tools, Inc. of Indianapolis, Indiana owns a plant in Poland for manufacturing and selling machine tools in Europe. This type of international involvement is called:

In a _____ the whole channel focuses on the same target market at the end of the channel.

Which of the following statements about exporting is NOT TRUE?

Throughout the world, Sony sells its televisions through retailers. Which of the following is probably a reason for using this indirect distribution strategy?

Dividing large quantities into smaller quantities as products get closer to the final market is called _____.

Discrepancies of quantity and assortment occur because individual producers find it economical to produce and sell small quantities of a large assortment of products while individual consumers prefer to buy large quantities of a small assortment of products.

Traditional channel systems:

Discrepancies of assortment occur because individual producers tend to specialize in producing a large assortment of products while individual consumers prefer to buy a small assortment of products.

Assorting activities involve putting together a variety of products to give a target market what it wants.

The main reason that vertical marketing systems are becoming more common is:

Which of the following statements about channel systems is true?

In international markets, a firm can sell its management and marketing know-how while letting locals own the production and distribution facilities by using

A producer using several competing channels to distribute its products to its target market is using ______________ distribution.

Place is concerned with the selection and use of marketing specialists-intermediaries and collaborators-and making goods and services available in the right quantities and locations when customers want them.

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Marketing Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Implementing and Controlling Marketing Plans: Evolution and Revolution

Managing Marketings Link With Other Functional Areas

Ethical Marketing in a Consumer-Oriented World

Filters