A) personal sales contact between a representative of the company and an individual consumer. B) primarily concerned with the degree of market exposure. C) direct communication between a seller and an individual customer using a promotion method other than face-to-face personal selling. D) an effort to sell through only one intermediary. E) a strategy that works best when a producer has little working capital. A) personal sales contact between a representative of the company and an individual consumer. B) primarily concerned with the degree of market exposure. C) direct communication between a seller and an individual customer using a promotion method other than face-to-face personal selling. D) an effort to sell through only one intermediary. E) a strategy that works best when a producer has little working capital.

Exam 10: Place and Development of Channel Systems

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Compared to intensive distribution, selective distribution gives a producer a greater opportunity for profit but usually makes it more difficult for intermediaries to make a profit.

(True/False)

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Question 21

Firms that cooperate to build vertical marketing systems typically share a longer-term commitment.

(True/False)

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Question 22

"Regrouping activities" involve adjusting the quantities or assortments of products handled at each level in a channel of distribution.

(True/False)

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Question 23

Which of the following statements about Place is true?

(Multiple Choice)

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Question 24

Oceanside Tools, Inc. of Newport, Rhode Island has agreed to work with a Thai company to produce and sell chemicals in Thailand. The U.S. firm will provide technical and marketing know-how, while its Thai partner will provide knowledge of Thai markets and political connections. The partners will share the costs and profits 50/50. This type of international involvement is called:

(Multiple Choice)

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Question 25

_____ means selling the right to use some process, trademark, patent, or other right for a fee or royalty.

(Multiple Choice)

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Question 26

The vertical marketing system that typically has the greatest amount of cooperation among channel members is a(n):

(Multiple Choice)

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Question 27

A type of vertical integration system that develops by acquiring firms at different levels of channel activity is called:

(Multiple Choice)

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Question 28

When an online intermediary like Hulu scans thousands of hours of programming each week and groups these programs into categories of digital programs (e.g. sports, crime, etc.), this is an example of:

(Multiple Choice)

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Question 29

AsianArt4U.com brings together the art produced by many different Asian painters and sculptors-and offers them for sale on its website. This is an example of

(Multiple Choice)

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Question 30

Consumers usually want to shop for milk, meat, vegetables, and fruits at one convenient location. Grocery stores that offer all of these products help to alleviate this ___________.

(Multiple Choice)

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Question 31

Any contractual channel system-by definition-is also an administered channel system.

(True/False)

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Question 32

A "channel captain" is a manager who helps direct the activities of a whole channel.

(True/False)

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Question 33

The "80/20 rule" is more likely to apply to a firm that uses intensive distribution than a firm that uses selective distribution.

(True/False)

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Question 34

Many business products are sold direct, but hardly any services are.

(True/False)

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Question 35

Intensive distribution is selling through only those intermediaries who will give the product special attention.

(True/False)

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Question 36

The lowest cost and lowest risk way to enter a foreign market is through

(Multiple Choice)

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Question 37

______________ means selling a product through all responsible and suitable wholesalers or retailers who will stock or sell the product.

(Multiple Choice)

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Question 38

Direct marketing is

(Multiple Choice)

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Question 39

The CBS network offers consumers hundreds of hours of television viewing each month, but the typical consumer wants to watch only a few programs. What type of discrepancy does this create?

(Multiple Choice)

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Question 40

Showing 21 - 40 of 288

Compared to intensive distribution, selective distribution gives a producer a greater opportunity for profit but usually makes it more difficult for intermediaries to make a profit.

Firms that cooperate to build vertical marketing systems typically share a longer-term commitment.

"Regrouping activities" involve adjusting the quantities or assortments of products handled at each level in a channel of distribution.

Which of the following statements about Place is true?

_____ means selling the right to use some process, trademark, patent, or other right for a fee or royalty.

The vertical marketing system that typically has the greatest amount of cooperation among channel members is a(n):

A type of vertical integration system that develops by acquiring firms at different levels of channel activity is called:

When an online intermediary like Hulu scans thousands of hours of programming each week and groups these programs into categories of digital programs (e.g. sports, crime, etc.), this is an example of:

AsianArt4U.com brings together the art produced by many different Asian painters and sculptors-and offers them for sale on its website. This is an example of

Consumers usually want to shop for milk, meat, vegetables, and fruits at one convenient location. Grocery stores that offer all of these products help to alleviate this ___________.

Any contractual channel system-by definition-is also an administered channel system.

A "channel captain" is a manager who helps direct the activities of a whole channel.

The "80/20 rule" is more likely to apply to a firm that uses intensive distribution than a firm that uses selective distribution.

Many business products are sold direct, but hardly any services are.

Intensive distribution is selling through only those intermediaries who will give the product special attention.

The lowest cost and lowest risk way to enter a foreign market is through

______________ means selling a product through all responsible and suitable wholesalers or retailers who will stock or sell the product.

Direct marketing is

The CBS network offers consumers hundreds of hours of television viewing each month, but the typical consumer wants to watch only a few programs. What type of discrepancy does this create?

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Marketing Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Implementing and Controlling Marketing Plans: Evolution and Revolution

Managing Marketings Link With Other Functional Areas

Ethical Marketing in a Consumer-Oriented World

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