Exam 10: Place and Development of Channel Systems

"Sorting" means separating products into grades and qualities desired by different target markets.

Channel systems in which the various channel members make little or no effort to cooperate with each other are called ______________ systems.

The 80/20 rule-that 80 percent of a company's sales often come from just 20 percent of its customers-is a good reason for marketers to use:

Which of the following best illustrates "discrepancies of quantity"?

Channel specialists use the regrouping activities of sorting and assorting to resolve:

Josh Adams runs a large cattle farm in Texas. In order to take advantage of higher prices for beef in Europe compared to the United States, he has started selling cattle overseas by using an agent wholesaler who specializes in finding European customers for U.S. firms. He ships the cattle to Europe by water transport. Josh is involved in:

Sony manufactures clock radios in quantities of more than 100,000 in a given time period-but the average consumer wants only one clock radio at a time. This difference is an example of

The text suggests that a "channel captain" should be:

Nature Fresh Cereal does not feel satisfied with the location and amount of shelf space it is given at Sunshine Health Food Markets. This creates a source of

"Discrepancies of quantity" means:

One way for a producer to reduce conflict with channel partners is to offer different products in each different channel.

In an indirect channel of distribution, both vertical conflict and horizontal conflict may arise.

If a producer's marketing manager wants intermediaries to take over all responsibility for promoting his product he probably should use

Quiet Drive Mufflers are sold only through Car Parts Now retailers. This retailer has only one store in any given geographic area to minimize competition between stores. Quiet Drive Mufflers uses _____ distribution.

Which of the following is NOT a likely advantage of vertical integration?

If a producer agrees to enter into a management contracting arrangement with a zinc mining operation in Chile,

If a Universal computer monitor breaks while it is still under warranty, someone needs to get it to the repair center. In this case, Universal will need:

Producers often have to use "multichannel distribution":

Which of the following is NOT one of the "regrouping activities?"

Discrepancies of quantity occur because individual producers want to produce large quantities of products while individual consumers prefer to buy products in small quantities.