Question 1

Low-involvement learning often involves _____.

Accepted Answer

A)  classical conditioning 
B)  iconic rote learning 
C)  modeling 
D)  all of the above 
E)  none of the above 
A)  classical conditioning 
B)  iconic rote learning 
C)  modeling 
D)  all of the above 
E)  none of the above

Question 2

High-involvement learning often involves _____.

Accepted Answer

A)  classical conditioning 
B)  analytical reasoning 
C)  iconic rote learning 
D)  all of the above 
E)  none of the above 
A)  classical conditioning 
B)  analytical reasoning 
C)  iconic rote learning 
D)  all of the above 
E)  none of the above

Question 3

Which type of learning encompasses all the mental activities of humans as they work to solve problems or cope with situations?

Accepted Answer

A)  conditioning 
B)  cognitive learning 
C)  affective learning 
D)  shaping 
E)  conscious learning 
A)  conditioning 
B)  cognitive learning 
C)  affective learning 
D)  shaping 
E)  conscious learning

Question 4

_____ refers to the schematic memory of a brand.

Accepted Answer

A)  Brand image 
B)  Brand equity 
C)  Brand leverage 
D)  Brand position 
E)  Brand benefit 
A)  Brand image 
B)  Brand equity 
C)  Brand leverage 
D)  Brand position 
E)  Brand benefit

Question 5

Sometimes consumers have difficulty retrieving a specific piece of information because other related information in memory gets in the way, which is an effect referred to as _____.

Accepted Answer

A)  noise 
B)  echoic memory 
C)  interference 
D)  clutter 
E)  memory failure 
A)  noise 
B)  echoic memory 
C)  interference 
D)  clutter 
E)  memory failure

Low-involvement learning often involves _____.

High-involvement learning often involves _____.

Which type of learning encompasses all the mental activities of humans as they work to solve problems or cope with situations?

_____ refers to the schematic memory of a brand.

Sometimes consumers have difficulty retrieving a specific piece of information because other related information in memory gets in the way, which is an effect referred to as _____.

Introduction

Cross-Cultural Variations in Consumer Behavior

The Changing American Society: Values

The Changing American Society: Demographics and Social Stratification

The Changing American Society: Subcultures

The American Society: Family and Households

Group Influence on Consumer Behavior

Perception

Motivation, Personality, and Emotion

Attitudes and Influencing Attitudes

Self-Concept and Lifestyle

Situational Influences

Consumer Decision Process and Problem Recognition

Information Search

Alternative Evaluation and Selection

Outlet Selection and Purchase

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Marketing Regulation and Consumer Behavior

Filters

Exam 9: Learning, Memory, and Product Positioning

Low-involvement learning often involves _____.

High-involvement learning often involves _____.

Which type of learning encompasses all the mental activities of humans as they work to solve problems or cope with situations?

_____ refers to the schematic memory of a brand.

Sometimes consumers have difficulty retrieving a specific piece of information because other related information in memory gets in the way, which is an effect referred to as _____.

Introduction

Cross-Cultural Variations in Consumer Behavior

The Changing American Society: Values

The Changing American Society: Demographics and Social Stratification

The Changing American Society: Subcultures

The American Society: Family and Households

Group Influence on Consumer Behavior

Perception

Motivation, Personality, and Emotion

Attitudes and Influencing Attitudes

Self-Concept and Lifestyle

Situational Influences

Consumer Decision Process and Problem Recognition

Information Search

Alternative Evaluation and Selection

Outlet Selection and Purchase

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Marketing Regulation and Consumer Behavior

Filters