Question 1

A joint decision will generally occur with the purchase of:

Accepted Answer

A)  furniture. 
B)  small appliances. 
C)  holidays. 
D)  furniture and holidays. 
A)  furniture. 
B)  small appliances. 
C)  holidays. 
D)  furniture and holidays.

Question 2

Households with adult members in the 45-54 age category experienced the most growth in the 2000s.

Accepted Answer

A) True 
 B)False

Question 3

The nuclear family plus additional relatives is:

Accepted Answer

A)  a nuclear family. 
B)  an extended family. 
C)  a primary family. 
D)  a complete household. 
A)  a nuclear family. 
B)  an extended family. 
C)  a primary family. 
D)  a complete household.

Question 4

Households in the __________ group would more often purchase piano lessons.

Accepted Answer

A)  full nest I 
B)  single parent I 
C)  young single 
D)  full nest II 
A)  full nest I 
B)  single parent I 
C)  young single 
D)  full nest II

Question 5

The presence of a pet in a household can affect the selection of a holiday.

Accepted Answer

A) True 
 B)False

Question 6

The 'young couple: no children' stage is characterised by development of a joint lifestyle.

Accepted Answer

A) True 
 B)False

Question 7

Consumer socialisation involves learning that is categorised as:

Accepted Answer

A)  directly relevant and circumstantial learning. 
B)  indirectly relevant and directly relevant learning. 
C)  family influence and television influence learning. 
D)  family and media learning. 
A)  directly relevant and circumstantial learning. 
B)  indirectly relevant and directly relevant learning. 
C)  family influence and television influence learning. 
D)  family and media learning.

Question 8

Which of the following is true of households characterised by same-sex couples?

Accepted Answer

A)  Not much is known (from research) about their purchase decisions. 
B)  Their decision making is usually dominated by one of the partners. 
C)  They tend to decide individually depending on product category. 
D)  All of the given answers are correct. 
A)  Not much is known (from research) about their purchase decisions. 
B)  Their decision making is usually dominated by one of the partners. 
C)  They tend to decide individually depending on product category. 
D)  All of the given answers are correct.

Question 9

A managerial framework for evaluating the household decision-making process includes:

Accepted Answer

A)  steps in the decision process. 
B)  marketing tactics. 
C)  household members involved. 
D)  all of the given answers. 
A)  steps in the decision process. 
B)  marketing tactics. 
C)  household members involved. 
D)  all of the given answers.

Question 10

The household life cycle:

Accepted Answer

A)  applies to family households. 
B)  applies to non-family households. 
C)  depends on family characteristics. 
D)  applies to both family and non-family households. 
A)  applies to family households. 
B)  applies to non-family households. 
C)  depends on family characteristics. 
D)  applies to both family and non-family households.

Question 11

Each stage in the household life cycle:

Accepted Answer

A)  presents the consumer with a set of 'problems' to solve. 
B)  has clearly defined, natural boundaries. 
C)  contains an equal percentage of the Australian population. 
D)  requires totally unique product development programs. 
A)  presents the consumer with a set of 'problems' to solve. 
B)  has clearly defined, natural boundaries. 
C)  contains an equal percentage of the Australian population. 
D)  requires totally unique product development programs.

Question 12

General divorce rates disguise the fact that in some ethnic communities divorce is rare.

Accepted Answer

A) True 
 B)False

Question 13

A target market for casual clothing and sports equipment is:

Accepted Answer

A)  young married. 
B)  young single. 
C)  young married with children. 
D)  older single. 
A)  young married. 
B)  young single. 
C)  young married with children. 
D)  older single.

Question 14

The main reason why consumers follow business and brands in social media is:

Accepted Answer

A)  to access tips and advice. 
B)  to access product information. 
C)  to access offers and promotions. 
D)  none of the given answers. 
A)  to access tips and advice. 
B)  to access product information. 
C)  to access offers and promotions. 
D)  none of the given answers.

Question 15

The most common reason given for using social networking sites is:

Accepted Answer

A)  finding out about events. 
B)  catching up with friends or family. 
C)  game playing. 
D)  photo-sharing. 
A)  finding out about events. 
B)  catching up with friends or family. 
C)  game playing. 
D)  photo-sharing.

A joint decision will generally occur with the purchase of:

Households with adult members in the 45-54 age category experienced the most growth in the 2000s.

The nuclear family plus additional relatives is:

Households in the __________ group would more often purchase piano lessons.

The presence of a pet in a household can affect the selection of a holiday.

The 'young couple: no children' stage is characterised by development of a joint lifestyle.

Consumer socialisation involves learning that is categorised as:

Which of the following is true of households characterised by same-sex couples?

A managerial framework for evaluating the household decision-making process includes:

The household life cycle:

Each stage in the household life cycle:

General divorce rates disguise the fact that in some ethnic communities divorce is rare.

A target market for casual clothing and sports equipment is:

The main reason why consumers follow business and brands in social media is:

The most common reason given for using social networking sites is:

Consumer Behaviour and Marketing Strategy

Situational Influences

Problem Recognition

Information Search

Evaluating and Selecting Alternatives

Outlet Selection and Product Purchase

Post-Purchase Processes, Customer Satisfaction and Consumer Loyalty

Perception

Learning and Memory

Motivation, Personality and Emotion

Attitude and Attitude Change

Australasian Society: Demographics and Lifestyles

Group Influence and Communication

Social Stratification

Culture and Cross-Cultural Variations in Consumer Behaviour

Filters

Exam 13: Household Structure and Consumption Behaviour

A joint decision will generally occur with the purchase of:

Households with adult members in the 45-54 age category experienced the most growth in the 2000s.

The nuclear family plus additional relatives is:

Households in the __________ group would more often purchase piano lessons.

The presence of a pet in a household can affect the selection of a holiday.

The 'young couple: no children' stage is characterised by development of a joint lifestyle.

Consumer socialisation involves learning that is categorised as:

Which of the following is true of households characterised by same-sex couples?

A managerial framework for evaluating the household decision-making process includes:

The household life cycle:

Each stage in the household life cycle:

General divorce rates disguise the fact that in some ethnic communities divorce is rare.

A target market for casual clothing and sports equipment is:

The main reason why consumers follow business and brands in social media is:

The most common reason given for using social networking sites is:

Consumer Behaviour and Marketing Strategy

Situational Influences

Problem Recognition

Information Search

Evaluating and Selecting Alternatives

Outlet Selection and Product Purchase

Post-Purchase Processes, Customer Satisfaction and Consumer Loyalty

Perception

Learning and Memory

Motivation, Personality and Emotion

Attitude and Attitude Change

Australasian Society: Demographics and Lifestyles

Group Influence and Communication

Social Stratification

Culture and Cross-Cultural Variations in Consumer Behaviour

Filters