Exam 13: Household Structure and Consumption Behaviour

The 'single parent II' stage of the household life cycle faces unique problems due to children no longer living at home due to divorce or death of a spouse.

Modelling:

Eat-ertainment:

The traditional nuclear family is:

Syncretic decision making occurs when both the husband and the wife jointly make purchase decisions.

Role specialisation may depend on the level of a household member's involvement in a purchase decision.

For the cereal purchase process in a nuclear family:

'Young couple: no children' stage consumers are more likely to spend their money on:

The process by which young people acquire skills, knowledge and attitudes relevant to their functioning as consumers in the marketplace is:

Household (or family-based) expenses are generally at their largest during:

The 'full nest I' household life cycle stage is differentiated from 'full nest II' by the:

What are the stages in the household life cycle outlined in your text, and how may these drive purchase?

Current trends that marketers should consider when assessing new marketing opportunities include:

An increase in the 45-54 age group would imply a strong demand for:

A member of a household unit can be a(n) ______________ in a decision making process.

Rural households:

Husband-dominant decisions generally occur with the purchase of:

The reduced average size of households has been caused by:

The involvement of various household members in the decision process varies by product category.

A decision that is made individually is a(n) _____________ decision.