Question 1

The Magnuson-Moss Act regulates product warranties.

Accepted Answer

A) True 
 B)False

Question 2

The technological environment includes such things as national income, economic growth, and inflation.

Accepted Answer

A) True 
 B)False

Question 3

The first step in a competitor analysis is to identify potential competitors.

Accepted Answer

A) True 
 B)False

Question 4

In Argentina, Israel, and Singapore, for example, less than 20 percent of people live in urban areas.

Accepted Answer

A) True 
 B)False

Question 5

The Magnuson-Moss Act of 1975 focuses on which of the four Ps?

Accepted Answer

A)  Price 
B)  Place 
C)  Promotion 
D)  People 
E)  Product 
A)  Price 
B)  Place 
C)  Promotion 
D)  People 
E)  Product

Question 6

In a competitor analysis, a current (or planned) target market and marketing mix is compared with what competitors are currently doing (or are likely to do).

Accepted Answer

A) True 
 B)False

Question 7

The economic environment:

Accepted Answer

A)  Has no relationship to the technological environment. 
B)  Is not affected by the way all of the parts of the macro-marketing system interact. 
C)  Is the same from country to country. 
D)  Can change very rapidly. 
E)  Never requires marketing managers to make immediate changes in strategy. 
A)  Has no relationship to the technological environment. 
B)  Is not affected by the way all of the parts of the macro-marketing system interact. 
C)  Is the same from country to country. 
D)  Can change very rapidly. 
E)  Never requires marketing managers to make immediate changes in strategy.

Question 8

Most changes in the cultural and social environment come slowly.

Accepted Answer

A) True 
 B)False

Question 9

A business firm's only objective should be to earn enough profit to survive.

Accepted Answer

A) True 
 B)False

Question 10

During the 2010-2020 decade, the U.S. population is expected to continue to shift:

Accepted Answer

A)  away from the Southeast to the Northeast. 
B)  to the South and West. 
C)  to the north central states. 
D)  away from the Northeast to all other parts of the country. 
E)  away from the West to the East. 
A)  away from the Southeast to the Northeast. 
B)  to the South and West. 
C)  to the north central states. 
D)  away from the Northeast to all other parts of the country. 
E)  away from the West to the East.

Question 11

Which of the following statements about nationalism is NOT TRUE?

Accepted Answer

A)  Nationalism can be limiting in international markets. 
B)  A "Buy American" policy reflects nationalistic attitudes in the United States. 
C)  Nationalistic feelings can block all marketing activity in some international markets. 
D)  Nationalistic feelings always reduce sales. 
E)  Nationalism emphasizes one country's interests before everything else. 
A)  Nationalism can be limiting in international markets. 
B)  A "Buy American" policy reflects nationalistic attitudes in the United States. 
C)  Nationalistic feelings can block all marketing activity in some international markets. 
D)  Nationalistic feelings always reduce sales. 
E)  Nationalism emphasizes one country's interests before everything else.

Question 12

When evaluating the potential of possible opportunities (product-market strategies), a marketing manager should:

Accepted Answer

A)  evaluate each opportunity over the life of the project, since short-term losses may hide long-term profitability. 
B)  avoid using quantitative criteria because they tend to oversimplify the problem. 
C)  look at each opportunity on its own, since there is no good way to compare different plans. 
D)  look only at internal resources, since they are controllable. 
A)  evaluate each opportunity over the life of the project, since short-term losses may hide long-term profitability. 
B)  avoid using quantitative criteria because they tend to oversimplify the problem. 
C)  look at each opportunity on its own, since there is no good way to compare different plans. 
D)  look only at internal resources, since they are controllable.

Question 13

Company objectives should lead to a hierarchy of marketing objectives.

Accepted Answer

A) True 
 B)False

Question 14

The early antimonopoly (or "procompetition") laws passed in the United States:

Accepted Answer

A)  include the Federal Trade Commission Act and the Clayton Act. 
B)  began with the Sherman Act in 1890. 
C)  affect the 4Ps and marketing mix planning. 
D)  focus more on protecting competition than protecting consumers. 
E)  All of these are correct. 
A)  include the Federal Trade Commission Act and the Clayton Act. 
B)  began with the Sherman Act in 1890. 
C)  affect the 4Ps and marketing mix planning. 
D)  focus more on protecting competition than protecting consumers. 
E)  All of these are correct.

Question 15

Sustainability, as a screening criteria, supports the idea of focusing completely on the company's present needs.

Accepted Answer

A) True 
 B)False

Question 16

The baby bust helped make Gen X less educated than previous generations.

Accepted Answer

A) True 
 B)False

Question 17

When the competitive environment moves toward pure competition, producers offer very different products that consumers do not perceive as substitutes for each other.

Accepted Answer

A) True 
 B)False

Question 18

Changes in technology can have major impacts on marketing strategy planning.

Accepted Answer

A) True 
 B)False

Question 19

In the U.S., which population group is the fastest growing group of Facebook users?

Accepted Answer

A)  Busters 
B)  Seniors 
C)  Boomers 
D)  Gen X 
E)  Gen Y 
A)  Busters 
B)  Seniors 
C)  Boomers 
D)  Gen X 
E)  Gen Y

Question 20

The U.S. population is over 310 million people and the world population is almost 7 billion people.

Accepted Answer

A) True 
 B)False

The Magnuson-Moss Act regulates product warranties.

The technological environment includes such things as national income, economic growth, and inflation.

The first step in a competitor analysis is to identify potential competitors.

In Argentina, Israel, and Singapore, for example, less than 20 percent of people live in urban areas.

The Magnuson-Moss Act of 1975 focuses on which of the four Ps?

In a competitor analysis, a current (or planned) target market and marketing mix is compared with what competitors are currently doing (or are likely to do).

The economic environment:

Most changes in the cultural and social environment come slowly.

A business firm's only objective should be to earn enough profit to survive.

During the 2010-2020 decade, the U.S. population is expected to continue to shift:

Which of the following statements about nationalism is NOT TRUE?

When evaluating the potential of possible opportunities (product-market strategies), a marketing manager should:

Company objectives should lead to a hierarchy of marketing objectives.

The early antimonopoly (or "procompetition") laws passed in the United States:

Sustainability, as a screening criteria, supports the idea of focusing completely on the company's present needs.

The baby bust helped make Gen X less educated than previous generations.

When the competitive environment moves toward pure competition, producers offer very different products that consumers do not perceive as substitutes for each other.

Changes in technology can have major impacts on marketing strategy planning.

In the U.S., which population group is the fastest growing group of Facebook users?

The U.S. population is over 310 million people and the world population is almost 7 billion people.

Marketing39s Value to Consumers, Firms, and Society

Marketing Strategy Planning

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion - Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Economics Fundamentals

Marketing Arithmetic

Filters

Exam 3: Evaluating Opportunities in the Changing Marketing Environment

The Magnuson-Moss Act regulates product warranties.

The technological environment includes such things as national income, economic growth, and inflation.

The first step in a competitor analysis is to identify potential competitors.

In Argentina, Israel, and Singapore, for example, less than 20 percent of people live in urban areas.

The Magnuson-Moss Act of 1975 focuses on which of the four Ps?

In a competitor analysis, a current (or planned) target market and marketing mix is compared with what competitors are currently doing (or are likely to do).

The economic environment:

Most changes in the cultural and social environment come slowly.

A business firm's only objective should be to earn enough profit to survive.

During the 2010-2020 decade, the U.S. population is expected to continue to shift:

Which of the following statements about nationalism is NOT TRUE?

When evaluating the potential of possible opportunities (product-market strategies), a marketing manager should:

Company objectives should lead to a hierarchy of marketing objectives.

The early antimonopoly (or "procompetition") laws passed in the United States:

Sustainability, as a screening criteria, supports the idea of focusing completely on the company's present needs.

The baby bust helped make Gen X less educated than previous generations.

When the competitive environment moves toward pure competition, producers offer very different products that consumers do not perceive as substitutes for each other.

Changes in technology can have major impacts on marketing strategy planning.

In the U.S., which population group is the fastest growing group of Facebook users?

The U.S. population is over 310 million people and the world population is almost 7 billion people.

Marketing39s Value to Consumers, Firms, and Society

Marketing Strategy Planning

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion - Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Economics Fundamentals

Marketing Arithmetic

Filters