Question 1

The _____ dimension of the GE grid helps managers answer the question: Does this product-market plan look like a good idea?

Accepted Answer

A)  business strengths 
B)  quantitative criteria 
C)  industry attractiveness 
D)  relative positioning 
E)  qualitative criteria 
A)  business strengths 
B)  quantitative criteria 
C)  industry attractiveness 
D)  relative positioning 
E)  qualitative criteria

Question 2

A large producer with economies of scale always has a competitive advantage over smaller firms.

Accepted Answer

A) True 
 B)False

Question 3

Few people in Europe diet. So the same soft drink that PepsiCo sells in the U.S. under the brand name of "Diet Pepsi" is sold in England under the brand name of "Pepsi MAX." This is an example of which part of the external market environment?

Accepted Answer

A)  Competitive 
B)  Legal 
C)  Cultural and social 
D)  Political 
E)  Economic 
A)  Competitive 
B)  Legal 
C)  Cultural and social 
D)  Political 
E)  Economic

Question 4

In the United States, the West and the South are growing faster than the Northeast and the North Central areas.

Accepted Answer

A) True 
 B)False

Question 5

The languages people speak, the type of education they have, and their religious beliefs are examples of the

Accepted Answer

A)  political environment. 
B)  economic environment. 
C)  cultural and social environment. 
D)  legal environment. 
E)  technological environment. 
A)  political environment. 
B)  economic environment. 
C)  cultural and social environment. 
D)  legal environment. 
E)  technological environment.

Question 6

Rising costs and inflation are part of the uncontrollable ______________ environment.

Accepted Answer

A)  technological 
B)  economic 
C)  competitive 
D)  legal 
E)  cultural and social 
A)  technological 
B)  economic 
C)  competitive 
D)  legal 
E)  cultural and social

Question 7

In 1980, the median age of the U.S. population was 37.

Accepted Answer

A) True 
 B)False

Question 8

GE's Planning Grid approach to evaluating proposed and existing plans and businesses:

Accepted Answer

A)  considers how profitable opportunities are likely to be. 
B)  reflects the corporation's objectives. 
C)  helps managers see why some ideas are supported and others are not. 
D)  can use quantitative data but it is basically a qualitative approach. 
E)  All of these alternatives about GE's Planning Grid are true. 
A)  considers how profitable opportunities are likely to be. 
B)  reflects the corporation's objectives. 
C)  helps managers see why some ideas are supported and others are not. 
D)  can use quantitative data but it is basically a qualitative approach. 
E)  All of these alternatives about GE's Planning Grid are true.

Question 9

The _____ _____ prohibits monopoly or conspiracy in restraint of trade.

Accepted Answer

A)  Sherman Act 
B)  Clayton Act 
C)  Robinson-Patman Act 
D)  Antimerger Act 
E)  Magnuson-Moss Act 
A)  Sherman Act 
B)  Clayton Act 
C)  Robinson-Patman Act 
D)  Antimerger Act 
E)  Magnuson-Moss Act

Question 10

The Internet is a powerful way to get information about competitors.

Accepted Answer

A) True 
 B)False

Question 11

Between 2010 and 2020, the largest projected increase in the U.S. population will occur in the:

Accepted Answer

A)  5-17 age group. 
B)  18-29 age group. 
C)  30-44 age group. 
D)  45-64 age group. 
E)  65 or over age group. 
A)  5-17 age group. 
B)  18-29 age group. 
C)  30-44 age group. 
D)  45-64 age group. 
E)  65 or over age group.

Question 12

Underlying any economic environment is technology which affects:

Accepted Answer

A)  how the economy's resources are converted to output. 
B)  how quickly technological developments lead to new consumer protection laws. 
C)  how competitors react to each other. 
D)  how aggressive competitors are in planning new marketing strategies. 
E)  how fast consumer attitudes change. 
A)  how the economy's resources are converted to output. 
B)  how quickly technological developments lead to new consumer protection laws. 
C)  how competitors react to each other. 
D)  how aggressive competitors are in planning new marketing strategies. 
E)  how fast consumer attitudes change.

Question 13

Managers are now applying a new screening criteria, sustainability, that reinforces the importance of meeting present needs without compromising the ability of future generations to meet their own needs.

Accepted Answer

A) True 
 B)False

Question 14

The major shortcoming of competitor analysis is that it focuses on the weaknesses of competitors--but ignores their strengths.

Accepted Answer

A) True 
 B)False

Question 15

The current U. S. population is LARGEST in which of the following states?

Accepted Answer

A)  California. 
B)  Florida. 
C)  Illinois. 
D)  New York. 
E)  Texas. 
A)  California. 
B)  Florida. 
C)  Illinois. 
D)  New York. 
E)  Texas.

Question 16

Many people think that it is unethical to spy on competitors to obtain their trade secrets, but it is perfectly legal.

Accepted Answer

A) True 
 B)False

Question 17

The Sherman Act is primarily designed to:

Accepted Answer

A)  prevent monopolies or conspiracies in restraint of trade. 
B)  stop the flow of foreign products into the United States. 
C)  prevent unfair or deceptive acts or practices in commerce. 
D)  reduce price discrimination by manufacturers. 
E)  eliminate deceptive selling practices. 
A)  prevent monopolies or conspiracies in restraint of trade. 
B)  stop the flow of foreign products into the United States. 
C)  prevent unfair or deceptive acts or practices in commerce. 
D)  reduce price discrimination by manufacturers. 
E)  eliminate deceptive selling practices.

Question 18

More women working outside the home and greater interest in leisure are examples of changes in the ______________ environment.

Accepted Answer

A)  technological 
B)  cultural and social 
C)  economic 
D)  legal 
E)  competitive 
A)  technological 
B)  cultural and social 
C)  economic 
D)  legal 
E)  competitive

Question 19

Competitive rivals are always easy to identify.

Accepted Answer

A) True 
 B)False

Question 20

Gen X's smaller size (compared to the baby boomer group) is a result of the baby bust.

Accepted Answer

A) True 
 B)False

The _____ dimension of the GE grid helps managers answer the question: Does this product-market plan look like a good idea?

A large producer with economies of scale always has a competitive advantage over smaller firms.

Few people in Europe diet. So the same soft drink that PepsiCo sells in the U.S. under the brand name of "Diet Pepsi" is sold in England under the brand name of "Pepsi MAX." This is an example of which part of the external market environment?

In the United States, the West and the South are growing faster than the Northeast and the North Central areas.

The languages people speak, the type of education they have, and their religious beliefs are examples of the

Rising costs and inflation are part of the uncontrollable ______________ environment.

In 1980, the median age of the U.S. population was 37.

GE's Planning Grid approach to evaluating proposed and existing plans and businesses:

The _ _ prohibits monopoly or conspiracy in restraint of trade.

The Internet is a powerful way to get information about competitors.

Between 2010 and 2020, the largest projected increase in the U.S. population will occur in the:

Underlying any economic environment is technology which affects:

Managers are now applying a new screening criteria, sustainability, that reinforces the importance of meeting present needs without compromising the ability of future generations to meet their own needs.

The major shortcoming of competitor analysis is that it focuses on the weaknesses of competitors--but ignores their strengths.

The current U. S. population is LARGEST in which of the following states?

Many people think that it is unethical to spy on competitors to obtain their trade secrets, but it is perfectly legal.

The Sherman Act is primarily designed to:

More women working outside the home and greater interest in leisure are examples of changes in the ______________ environment.

Competitive rivals are always easy to identify.

Gen X's smaller size (compared to the baby boomer group) is a result of the baby bust.

Marketing39s Value to Consumers, Firms, and Society

Marketing Strategy Planning

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion - Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Economics Fundamentals

Marketing Arithmetic

Filters

Exam 3: Evaluating Opportunities in the Changing Marketing Environment

The _____ dimension of the GE grid helps managers answer the question: Does this product-market plan look like a good idea?

A large producer with economies of scale always has a competitive advantage over smaller firms.

Few people in Europe diet. So the same soft drink that PepsiCo sells in the U.S. under the brand name of "Diet Pepsi" is sold in England under the brand name of "Pepsi MAX." This is an example of which part of the external market environment?

In the United States, the West and the South are growing faster than the Northeast and the North Central areas.

The languages people speak, the type of education they have, and their religious beliefs are examples of the

Rising costs and inflation are part of the uncontrollable ______________ environment.

In 1980, the median age of the U.S. population was 37.

GE's Planning Grid approach to evaluating proposed and existing plans and businesses:

The _____ _____ prohibits monopoly or conspiracy in restraint of trade.

The Internet is a powerful way to get information about competitors.

Between 2010 and 2020, the largest projected increase in the U.S. population will occur in the:

Underlying any economic environment is technology which affects:

Managers are now applying a new screening criteria, sustainability, that reinforces the importance of meeting present needs without compromising the ability of future generations to meet their own needs.

The major shortcoming of competitor analysis is that it focuses on the weaknesses of competitors--but ignores their strengths.

The current U. S. population is LARGEST in which of the following states?

Many people think that it is unethical to spy on competitors to obtain their trade secrets, but it is perfectly legal.

The Sherman Act is primarily designed to:

More women working outside the home and greater interest in leisure are examples of changes in the ______________ environment.

Competitive rivals are always easy to identify.

Gen X's smaller size (compared to the baby boomer group) is a result of the baby bust.

Marketing39s Value to Consumers, Firms, and Society

Marketing Strategy Planning

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion - Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Economics Fundamentals

Marketing Arithmetic

Filters

The _ _ prohibits monopoly or conspiracy in restraint of trade.