Exam 3: Evaluating Opportunities in the Changing Marketing Environment

Which of the following U.S. antimonopoly laws deals with "tying contracts" where the sale of one product is contingent on the business customer purchasing other products from the same supplier?

American legislative and economic thinking assumes that:

The GE "stop-light" evaluation method is a very objective approach because GE feels there are too many possible errors if it tries to use subjective criteria for judging "attractiveness" or "strength."

Using General Electric's "strategic planning grid," an opportunity rated "medium" in terms of industry attractiveness and "high" in terms of business strengths would be evaluated as:

The first and most important question to ask when evaluating product-market opportunities is:

Which of the following is an example of the cultural and social environment?

Nationalism--or the emphasis on a country's interests before anything else--may affect the work of some marketing managers.

Of the following, the last objectives that a firm should specify are its

Gross national income (GNI):

Earning a profit probably should be one of the objectives of a firm, but it should not be the only one.

Which of the following countries has the fastest projected population growth between 2010 and 2025?

In the total profit approach, management forecasts potential sales and costs during the life of the plan to estimate likely profitability.

Technology is the application of science to convert an economy's resources to output.

General Electric's "strategic planning grid" is an approach for:

Using General Electric's "strategic planning grid," an opportunity rated "medium" in terms of industry attractiveness and "medium" in terms of business strengths would be evaluated as:

The Clayton Act focuses on practices which may substantially lessen competition--such as tying contracts, exclusive dealing contracts and price discrimination by manufacturers.

When setting objectives for the whole firm, TOP MANAGEMENT should:

Smart marketers might respond to the changes in the U.S. population by:

Which of the following countries has the HIGHEST literacy rate?

Regarding population growth in the world,