Question 1

When looking for attractive opportunities, a marketing manager should consider:

Accepted Answer

A)  the firm's producing capability and flexibility. 
B)  the firm's financial strengths. 
C)  whether the firm has good relations with established intermediaries. 
D)  the firm's marketing strengths. 
E)  All of these should be considered. 
A)  the firm's producing capability and flexibility. 
B)  the firm's financial strengths. 
C)  whether the firm has good relations with established intermediaries. 
D)  the firm's marketing strengths. 
E)  All of these should be considered.

Question 2

Because NAFTA is a short-term proposition, its economic impact has already been as significant as it is likely to be.

Accepted Answer

A) True 
 B)False

Question 3

Although the marketing manager cannot control the competitive environment, he can choose strategies that will avoid head-on situations.

Accepted Answer

A) True 
 B)False

Question 4

Company objectives should shape the direction and operation of the whole business.

Accepted Answer

A) True 
 B)False

Question 5

Unlike the GDP, the GNI

Accepted Answer

A)  includes foreign income. 
B)  is the total market value of all goods and services provided in a country's economy in a year by nonresidents. 
C)  includes the income earned by residents who do not own resources in that nation. 
D)  does not include income earned by foreigners who own resources in that nation. 
E)  is a measure of regional income. 
A)  includes foreign income. 
B)  is the total market value of all goods and services provided in a country's economy in a year by nonresidents. 
C)  includes the income earned by residents who do not own resources in that nation. 
D)  does not include income earned by foreigners who own resources in that nation. 
E)  is a measure of regional income.

Question 6

The attitudes and behavior patterns of people are part of the

Accepted Answer

A)  political environment. 
B)  social and cultural environment. 
C)  competitive environment. 
D)  firm's resources and objectives. 
E)  economic and technological environment. 
A)  political environment. 
B)  social and cultural environment. 
C)  competitive environment. 
D)  firm's resources and objectives. 
E)  economic and technological environment.

Question 7

____ refers to market situation where one firm completely controls a broad product-market.

Accepted Answer

A)  Monopoly 
B)  Oligopoly 
C)  Pure competition 
D)  Monopolistic competition 
E)  Collectivist competition 
A)  Monopoly 
B)  Oligopoly 
C)  Pure competition 
D)  Monopolistic competition 
E)  Collectivist competition

Question 8

Marketers no longer encounter differences among European countries.

Accepted Answer

A) True 
 B)False

Question 9

If Climbing High Ladder Company produced ladders that were unstable and caused many injuries, the ___ has the power to force the company to recall its product.

Accepted Answer

A)  Consumer Product Safety Commission 
B)  Food and Drug Administration 
C)  Federal Trade Commission 
D)  Environmental Protection Agency 
E)  Consumer Protection Agency 
A)  Consumer Product Safety Commission 
B)  Food and Drug Administration 
C)  Federal Trade Commission 
D)  Environmental Protection Agency 
E)  Consumer Protection Agency

Question 10

The Clayton Act deals with tying contracts, exclusive dealing contracts, and price-fixing conspiracies.

Accepted Answer

A) True 
 B)False

Question 11

Laws such as the Pure Food and Drug Act were passed because pro-competition legislation did not protect consumers very well in some areas.

Accepted Answer

A) True 
 B)False

Question 12

The Pure Food and Drug Act:

Accepted Answer

A)  was the first consumer protection law. 
B)  was passed by Congress in 1906. 
C)  shifted the focus from "let the buyer beware." 
D)  bans the shipment of unsanitary products. 
E)  All of these are correct. 
A)  was the first consumer protection law. 
B)  was passed by Congress in 1906. 
C)  shifted the focus from "let the buyer beware." 
D)  bans the shipment of unsanitary products. 
E)  All of these are correct.

Question 13

Competitive barriers are the conditions that make it possible for a firm to compete in a market.

Accepted Answer

A) True 
 B)False

Question 14

In the short run at least, which of the following is usually beyond the control of the marketing manager?

Accepted Answer

A)  Political and legal environments. 
B)  Economic environment. 
C)  Cultural and social environment. 
D)  Competitive environment. 
E)  All of these environments are beyond the control of the marketing manager in the short run. 
A)  Political and legal environments. 
B)  Economic environment. 
C)  Cultural and social environment. 
D)  Competitive environment. 
E)  All of these environments are beyond the control of the marketing manager in the short run.

Question 15

Which of the following would a firm need to specify BEFORE deciding on its sales promotion objectives?

Accepted Answer

A)  Company objectives. 
B)  Production objectives. 
C)  Product objectives. 
D)  Marketing objectives. 
E)  All of these objectives would need to be specified beforehand. 
A)  Company objectives. 
B)  Production objectives. 
C)  Product objectives. 
D)  Marketing objectives. 
E)  All of these objectives would need to be specified beforehand.

Question 16

The Consumer Product Safety Commission tries to encourage safe product design, but the commission has almost no power to deal with unsafe products.

Accepted Answer

A) True 
 B)False

Question 17

Good relations with intermediaries, good locations, and good salespeople are some of the many resources of a firm that should be evaluated when searching for new opportunities.

Accepted Answer

A) True 
 B)False

Question 18

Regarding the current legal environment facing U.S. marketing managers:

Accepted Answer

A)  state and local laws vary but contain important regulations. 
B)  food and drugs are now controlled. 
C)  product safety is now controlled. 
D)  businesses and individual managers are subject to both criminal and civil laws. 
E)  all of these statements about the legal environment are correct. 
A)  state and local laws vary but contain important regulations. 
B)  food and drugs are now controlled. 
C)  product safety is now controlled. 
D)  businesses and individual managers are subject to both criminal and civil laws. 
E)  all of these statements about the legal environment are correct.

Question 19

The current U. S. population is SMALLEST in which of the following states?

Accepted Answer

A)  Montana. 
B)  Nebraska. 
C)  Oklahoma. 
D)  Utah. 
E)  Wyoming. 
A)  Montana. 
B)  Nebraska. 
C)  Oklahoma. 
D)  Utah. 
E)  Wyoming.

Question 20

According to the "continuum of environmental sensitivity," which of the following types of products are less sensitive to environmental changes?

Accepted Answer

A)  "Faddy" type consumer products 
B)  Industrial products 
C)  Basic commodity-type consumer products 
D)  Consumer products that are linked to cultural variables 
E)  All of these types of products are equally sensitive to environmental changes. 
A)  "Faddy" type consumer products 
B)  Industrial products 
C)  Basic commodity-type consumer products 
D)  Consumer products that are linked to cultural variables 
E)  All of these types of products are equally sensitive to environmental changes.

When looking for attractive opportunities, a marketing manager should consider:

Because NAFTA is a short-term proposition, its economic impact has already been as significant as it is likely to be.

Although the marketing manager cannot control the competitive environment, he can choose strategies that will avoid head-on situations.

Company objectives should shape the direction and operation of the whole business.

Unlike the GDP, the GNI

The attitudes and behavior patterns of people are part of the

____ refers to market situation where one firm completely controls a broad product-market.

Marketers no longer encounter differences among European countries.

If Climbing High Ladder Company produced ladders that were unstable and caused many injuries, the ___ has the power to force the company to recall its product.

The Clayton Act deals with tying contracts, exclusive dealing contracts, and price-fixing conspiracies.

Laws such as the Pure Food and Drug Act were passed because pro-competition legislation did not protect consumers very well in some areas.

The Pure Food and Drug Act:

Competitive barriers are the conditions that make it possible for a firm to compete in a market.

In the short run at least, which of the following is usually beyond the control of the marketing manager?

Which of the following would a firm need to specify BEFORE deciding on its sales promotion objectives?

The Consumer Product Safety Commission tries to encourage safe product design, but the commission has almost no power to deal with unsafe products.

Good relations with intermediaries, good locations, and good salespeople are some of the many resources of a firm that should be evaluated when searching for new opportunities.

Regarding the current legal environment facing U.S. marketing managers:

The current U. S. population is SMALLEST in which of the following states?

According to the "continuum of environmental sensitivity," which of the following types of products are less sensitive to environmental changes?

Marketing39s Value to Consumers, Firms, and Society

Marketing Strategy Planning

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion - Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Economics Fundamentals

Marketing Arithmetic

Filters

Exam 3: Evaluating Opportunities in the Changing Marketing Environment

When looking for attractive opportunities, a marketing manager should consider:

Because NAFTA is a short-term proposition, its economic impact has already been as significant as it is likely to be.

Although the marketing manager cannot control the competitive environment, he can choose strategies that will avoid head-on situations.

Company objectives should shape the direction and operation of the whole business.

Unlike the GDP, the GNI

The attitudes and behavior patterns of people are part of the

____ refers to market situation where one firm completely controls a broad product-market.

Marketers no longer encounter differences among European countries.

If Climbing High Ladder Company produced ladders that were unstable and caused many injuries, the ___ has the power to force the company to recall its product.

The Clayton Act deals with tying contracts, exclusive dealing contracts, and price-fixing conspiracies.

Laws such as the Pure Food and Drug Act were passed because pro-competition legislation did not protect consumers very well in some areas.

The Pure Food and Drug Act:

Competitive barriers are the conditions that make it possible for a firm to compete in a market.

In the short run at least, which of the following is usually beyond the control of the marketing manager?

Which of the following would a firm need to specify BEFORE deciding on its sales promotion objectives?

The Consumer Product Safety Commission tries to encourage safe product design, but the commission has almost no power to deal with unsafe products.

Good relations with intermediaries, good locations, and good salespeople are some of the many resources of a firm that should be evaluated when searching for new opportunities.

Regarding the current legal environment facing U.S. marketing managers:

The current U. S. population is SMALLEST in which of the following states?

According to the "continuum of environmental sensitivity," which of the following types of products are less sensitive to environmental changes?

Marketing39s Value to Consumers, Firms, and Society

Marketing Strategy Planning

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion - Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Economics Fundamentals

Marketing Arithmetic

Filters