Question 1

The Federal Trade Commission Act of 1914 is primarily concerned with:

Accepted Answer

A)  deceptive warranties. 
B)  price-fixing agreements. 
C)  conspiracies in restraint of trade. 
D)  mergers which might substantially lessen competition. 
E)  unfair methods of competition. 
A)  deceptive warranties. 
B)  price-fixing agreements. 
C)  conspiracies in restraint of trade. 
D)  mergers which might substantially lessen competition. 
E)  unfair methods of competition.

Question 2

The Sherman Act deals with tying contracts, exclusive dealing contracts, and price discrimination by manufacturers.

Accepted Answer

A) True 
 B)False

Question 3

General Electric's "strategic planning grid":

Accepted Answer

A)  focuses on market share and market growth rate. 
B)  ignores some important issues--such as competitive structure and the environmental impact of a plan. 
C)  requires that all opportunities be judged either "High" or "Low." 
D)  substitutes quantitative estimates for management judgment. 
E)  None of these is true. 
A)  focuses on market share and market growth rate. 
B)  ignores some important issues--such as competitive structure and the environmental impact of a plan. 
C)  requires that all opportunities be judged either "High" or "Low." 
D)  substitutes quantitative estimates for management judgment. 
E)  None of these is true.

Question 4

Competitive barriers in the Japanese market for disposable diapers impacting Procter and Gamble included all of the following except:

Accepted Answer

A)  Uni-Charm and Kao are leading brands in Japan. 
B)  Uni-Charm and Kao have established distribution channels in Japan. 
C)  Most grocery stores are small in Japan and require frequent restocking. 
D)  Pampers offers better fit and absorbency. 
A)  Uni-Charm and Kao are leading brands in Japan. 
B)  Uni-Charm and Kao have established distribution channels in Japan. 
C)  Most grocery stores are small in Japan and require frequent restocking. 
D)  Pampers offers better fit and absorbency.

Question 5

When evaluating opportunities, quantitative screening criteria help a manager decide what kind of opportunities to pursue.

Accepted Answer

A) True 
 B)False

Question 6

In 2009, 100 percent of this country's population was in urban areas.

Accepted Answer

A)  United States 
B)  Singapore 
C)  United Kingdom 
D)  Germany 
E)  Italy 
A)  United States 
B)  Singapore 
C)  United Kingdom 
D)  Germany 
E)  Italy

Question 7

The basic objective of a firm should be to:

Accepted Answer

A)  engage in some specific business activity that will perform a socially and economically useful function. 
B)  develop an organization to carry on the business and implement its strategies. 
C)  earn enough profit to survive. 
D)  All of these are basic objectives of a firm. 
A)  engage in some specific business activity that will perform a socially and economically useful function. 
B)  develop an organization to carry on the business and implement its strategies. 
C)  earn enough profit to survive. 
D)  All of these are basic objectives of a firm.

Question 8

Good marketing objectives should be ambitious and almost impossible to achieve.

Accepted Answer

A) True 
 B)False

Question 9

In monopolistic competition,

Accepted Answer

A)  one firm completely controls a broad product-market. 
B)  each competitor tries to get control in its "own" target market. 
C)  competitors offer the same marketing mix. 
D)  different marketing mixes are nevertheless seen as the same by all customers. 
E)  all customers view various alternatives as substitutes. 
A)  one firm completely controls a broad product-market. 
B)  each competitor tries to get control in its "own" target market. 
C)  competitors offer the same marketing mix. 
D)  different marketing mixes are nevertheless seen as the same by all customers. 
E)  all customers view various alternatives as substitutes.

Question 10

Less-developed countries usually experience the slowest population growth.

Accepted Answer

A) True 
 B)False

Question 11

Opportunities which fall into the red boxes in the General Electric "strategic planning grid" are growth opportunities.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following observations concerning different measures of national income is TRUE?

Accepted Answer

A)  GDP does not include income earned by foreigners who own resources in that nation. 
B)  Using GNI can give the impression that people in less-developed countries have more income than they really do. 
C)  GNI per capita is a useful figure because it gives some idea of the income level of people in the country. 
D)  The less-developed nations account for the biggest share of the world's GDP. 
E)  GDP is the only measure of national income. 
A)  GDP does not include income earned by foreigners who own resources in that nation. 
B)  Using GNI can give the impression that people in less-developed countries have more income than they really do. 
C)  GNI per capita is a useful figure because it gives some idea of the income level of people in the country. 
D)  The less-developed nations account for the biggest share of the world's GDP. 
E)  GDP is the only measure of national income.

Question 13

All of the following are part of the direct market environment EXCEPT:

Accepted Answer

A)  customers. 
B)  competitors. 
C)  the company itself. 
D)  the technological environment. 
A)  customers. 
B)  competitors. 
C)  the company itself. 
D)  the technological environment.

Question 14

The General Electric "strategic planning grid" forces company managers to make three-part judgments (high, medium, and low) about the business strengths and industry attractiveness of all proposed or existing product-market plans.

Accepted Answer

A) True 
 B)False

Question 15

The Clayton Act specifically aims at:

Accepted Answer

A)  tying contracts. 
B)  price discrimination by manufacturers. 
C)  exclusive dealing contracts limiting a buyer's sources of supply. 
D)  all of these are correct. 
A)  tying contracts. 
B)  price discrimination by manufacturers. 
C)  exclusive dealing contracts limiting a buyer's sources of supply. 
D)  all of these are correct.

Question 16

A mission statement can help a manager decide which opportunities to pursue and which to screen out.

Accepted Answer

A) True 
 B)False

Question 17

Because the Consumer Product Safety Commission has no power to force a product off the market, safety is not a very important consideration in product design.

Accepted Answer

A) True 
 B)False

Question 18

The objectives of a firm should direct the operation of the marketing department, but aren't important to the rest of the business.

Accepted Answer

A) True 
 B)False

Question 19

All of the following are examples of quantitative components of screening criteria that are used to narrow down to marketing strategies EXCEPT:

Accepted Answer

A)  market share. 
B)  number of units sold. 
C)  strengths of the company. 
D)  annual projected sales dollars. 
E)  projected profit. 
A)  market share. 
B)  number of units sold. 
C)  strengths of the company. 
D)  annual projected sales dollars. 
E)  projected profit.

Question 20

With respect to marketing opportunities that depend on the age distribution of the U.S. population between 2010 and 2020,

Accepted Answer

A)  the senior citizen group will increase more rapidly than any other group. 
B)  sales of products targeted at the 45-64 age group will continue to rise although more slowly than in the previous decade. 
C)  the average age of the U.S. consumer is rising. 
D)  sales of products targeted at the 30-44 age group will rise more sharply than in the previous decade. 
E)  All of these statements are correct. 
A)  the senior citizen group will increase more rapidly than any other group. 
B)  sales of products targeted at the 45-64 age group will continue to rise although more slowly than in the previous decade. 
C)  the average age of the U.S. consumer is rising. 
D)  sales of products targeted at the 30-44 age group will rise more sharply than in the previous decade. 
E)  All of these statements are correct.

The Federal Trade Commission Act of 1914 is primarily concerned with:

The Sherman Act deals with tying contracts, exclusive dealing contracts, and price discrimination by manufacturers.

General Electric's "strategic planning grid":

Competitive barriers in the Japanese market for disposable diapers impacting Procter and Gamble included all of the following except:

When evaluating opportunities, quantitative screening criteria help a manager decide what kind of opportunities to pursue.

In 2009, 100 percent of this country's population was in urban areas.

The basic objective of a firm should be to:

Good marketing objectives should be ambitious and almost impossible to achieve.

In monopolistic competition,

Less-developed countries usually experience the slowest population growth.

Opportunities which fall into the red boxes in the General Electric "strategic planning grid" are growth opportunities.

Which of the following observations concerning different measures of national income is TRUE?

All of the following are part of the direct market environment EXCEPT:

The General Electric "strategic planning grid" forces company managers to make three-part judgments (high, medium, and low) about the business strengths and industry attractiveness of all proposed or existing product-market plans.

The Clayton Act specifically aims at:

A mission statement can help a manager decide which opportunities to pursue and which to screen out.

Because the Consumer Product Safety Commission has no power to force a product off the market, safety is not a very important consideration in product design.

The objectives of a firm should direct the operation of the marketing department, but aren't important to the rest of the business.

All of the following are examples of quantitative components of screening criteria that are used to narrow down to marketing strategies EXCEPT:

With respect to marketing opportunities that depend on the age distribution of the U.S. population between 2010 and 2020,

Marketing39s Value to Consumers, Firms, and Society

Marketing Strategy Planning

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion - Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Economics Fundamentals

Marketing Arithmetic

Filters

Exam 3: Evaluating Opportunities in the Changing Marketing Environment

The Federal Trade Commission Act of 1914 is primarily concerned with:

The Sherman Act deals with tying contracts, exclusive dealing contracts, and price discrimination by manufacturers.

General Electric's "strategic planning grid":

Competitive barriers in the Japanese market for disposable diapers impacting Procter and Gamble included all of the following except:

When evaluating opportunities, quantitative screening criteria help a manager decide what kind of opportunities to pursue.

In 2009, 100 percent of this country's population was in urban areas.

The basic objective of a firm should be to:

Good marketing objectives should be ambitious and almost impossible to achieve.

In monopolistic competition,

Less-developed countries usually experience the slowest population growth.

Opportunities which fall into the red boxes in the General Electric "strategic planning grid" are growth opportunities.

Which of the following observations concerning different measures of national income is TRUE?

All of the following are part of the direct market environment EXCEPT:

The General Electric "strategic planning grid" forces company managers to make three-part judgments (high, medium, and low) about the business strengths and industry attractiveness of all proposed or existing product-market plans.

The Clayton Act specifically aims at:

A mission statement can help a manager decide which opportunities to pursue and which to screen out.

Because the Consumer Product Safety Commission has no power to force a product off the market, safety is not a very important consideration in product design.

The objectives of a firm should direct the operation of the marketing department, but aren't important to the rest of the business.

All of the following are examples of quantitative components of screening criteria that are used to narrow down to marketing strategies EXCEPT:

With respect to marketing opportunities that depend on the age distribution of the U.S. population between 2010 and 2020,

Marketing39s Value to Consumers, Firms, and Society

Marketing Strategy Planning

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion - Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Economics Fundamentals

Marketing Arithmetic

Filters