Question 1

The inflation rate experienced by the United States in recent years was just about the highest in the world.

Accepted Answer

A) True 
 B)False

Question 2

When selecting among possible product-market strategic plans,

Accepted Answer

A)  the total profit approach tends to support plans that will be profitable in the short term even if longer term profits would be higher with another plan. 
B)  the total profit approach requires estimates of sales, costs, and profits. 
C)  the total profit approach compares plans that require the same investment. 
D)  None of these statements is true. 
A)  the total profit approach tends to support plans that will be profitable in the short term even if longer term profits would be higher with another plan. 
B)  the total profit approach requires estimates of sales, costs, and profits. 
C)  the total profit approach compares plans that require the same investment. 
D)  None of these statements is true.

Question 3

Product-market screening criteria should be:

Accepted Answer

A)  quantitative. 
B)  qualitative. 
C)  realistic and achievable. 
D)  all of these are correct. 
A)  quantitative. 
B)  qualitative. 
C)  realistic and achievable. 
D)  all of these are correct.

Question 4

The ____ prohibits exclusive dealing contracts.

Accepted Answer

A)  Antimerger Act 
B)  Clayton Act 
C)  Magnuson-Moss Act 
D)  Wheeler-Lea Amendment 
E)  Federal Trade Commission Act 
A)  Antimerger Act 
B)  Clayton Act 
C)  Magnuson-Moss Act 
D)  Wheeler-Lea Amendment 
E)  Federal Trade Commission Act

Question 5

Product warranties are the focus of the ______________ Act.

Accepted Answer

A)  Lemon 
B)  Magnuson-Moss 
C)  Sherman 
D)  Federal Trade Commission 
E)  Robinson-Patman 
A)  Lemon 
B)  Magnuson-Moss 
C)  Sherman 
D)  Federal Trade Commission 
E)  Robinson-Patman

Question 6

The Tennis Products Group is an organizational unit within Sporting Goods for America Company (SGA) that focuses on the design, production, marketing, and sales of tennis balls, tennis racquets, and other tennis-related products. Tennis Products Group is a ____ for SGA.

Accepted Answer

A)  functional unit 
B)  strategic alliance partner 
C)  portfolio group 
D)  franchise unit 
E)  strategic business unit 
A)  functional unit 
B)  strategic alliance partner 
C)  portfolio group 
D)  franchise unit 
E)  strategic business unit

Question 7

All of the following countries listed more than 75 percent of their populations as Internet users in 2009 EXCEPT:

Accepted Answer

A)  Switzerland 
B)  Australia 
C)  United States 
D)  Israel 
E)  Algeria 
A)  Switzerland 
B)  Australia 
C)  United States 
D)  Israel 
E)  Algeria

Question 8

A mission statement sets out the strengths and weaknesses of a firm as well as the opportunities and threats that it faces.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following countries have the LOWEST GNI PER CAPITA?

Accepted Answer

A)  Japan and Switzerland 
B)  Mexico and Spain 
C)  Ethiopia and Kenya 
D)  India and Pakistan 
E)  Germany and the United States 
A)  Japan and Switzerland 
B)  Mexico and Spain 
C)  Ethiopia and Kenya 
D)  India and Pakistan 
E)  Germany and the United States

Question 10

Smaller producers always have a great advantage in competing with larger producers because of their flexibility.

Accepted Answer

A) True 
 B)False

Question 11

Key countries in Europe have moved to the euro, a new unified money system for the European Union.

Accepted Answer

A) True 
 B)False

Question 12

A strategic business unit (SBU) within a larger firm is usually treated as a separate profit center.

Accepted Answer

A) True 
 B)False

Question 13

Gross domestic product is the total dollar value of a country's exports during a one year period.

Accepted Answer

A) True 
 B)False

Question 14

The Sherman Act sought to:

Accepted Answer

A)  prevent monopolies or conspiracies in restraint of trade. 
B)  establish the Federal Consumer Protection Agency. 
C)  eliminate price differences among different competing suppliers. 
D)  prevent fraud on the Internet. 
E)  restrict importing into the United States. 
A)  prevent monopolies or conspiracies in restraint of trade. 
B)  establish the Federal Consumer Protection Agency. 
C)  eliminate price differences among different competing suppliers. 
D)  prevent fraud on the Internet. 
E)  restrict importing into the United States.

Question 15

Technological advances like the World Wide Web and the Internet are leading to big advances in business.

Accepted Answer

A) True 
 B)False

Question 16

The number and types of competitors a marketing manager must face--and how they might behave--is called the ______________ environment.

Accepted Answer

A)  cultural 
B)  competitive 
C)  economic 
D)  political 
E)  social 
A)  cultural 
B)  competitive 
C)  economic 
D)  political 
E)  social

Question 17

In a _____________ situation, competitors offer very similar products which customers see as close substitutes, and managers just compete with lower and lower prices as profit margins shrink.

Accepted Answer

A)  capitalistic competition 
B)  pure competition 
C)  monopoly 
D)  monopolistic competition 
E)  collectivist competition 
A)  capitalistic competition 
B)  pure competition 
C)  monopoly 
D)  monopolistic competition 
E)  collectivist competition

Question 18

The total market value of goods and services provided in a country's economy per year by both residents and nonresidents of that country is:

Accepted Answer

A)  Gross domestic product. 
B)  Gross national product. 
C)  Gross national income. 
D)  Gross domestic income. 
E)  Gross disposable income. 
A)  Gross domestic product. 
B)  Gross national product. 
C)  Gross national income. 
D)  Gross domestic income. 
E)  Gross disposable income.

Question 19

Gross domestic product (GDP) is the:

Accepted Answer

A)  total cost of producing all goods and services sold in a year. 
B)  total market value of goods and services provided in an economy in a year by both residents and nonresidents of that country. 
C)  total market value of goods (but not services) consumed in an economy in a year. 
D)  total market value of goods and services consumed in a year. 
E)  total market value of goods (but not services) produced in an economy in a year. 
A)  total cost of producing all goods and services sold in a year. 
B)  total market value of goods and services provided in an economy in a year by both residents and nonresidents of that country. 
C)  total market value of goods (but not services) consumed in an economy in a year. 
D)  total market value of goods and services consumed in a year. 
E)  total market value of goods (but not services) produced in an economy in a year.

Question 20

The worldwide trend toward urbanization has prompted increased interest in international markets.

Accepted Answer

A) True 
 B)False

The inflation rate experienced by the United States in recent years was just about the highest in the world.

When selecting among possible product-market strategic plans,

Product-market screening criteria should be:

The ____ prohibits exclusive dealing contracts.

Product warranties are the focus of the ______________ Act.

The Tennis Products Group is an organizational unit within Sporting Goods for America Company (SGA) that focuses on the design, production, marketing, and sales of tennis balls, tennis racquets, and other tennis-related products. Tennis Products Group is a ____ for SGA.

All of the following countries listed more than 75 percent of their populations as Internet users in 2009 EXCEPT:

A mission statement sets out the strengths and weaknesses of a firm as well as the opportunities and threats that it faces.

Which of the following countries have the LOWEST GNI PER CAPITA?

Smaller producers always have a great advantage in competing with larger producers because of their flexibility.

Key countries in Europe have moved to the euro, a new unified money system for the European Union.

A strategic business unit (SBU) within a larger firm is usually treated as a separate profit center.

Gross domestic product is the total dollar value of a country's exports during a one year period.

The Sherman Act sought to:

Technological advances like the World Wide Web and the Internet are leading to big advances in business.

The number and types of competitors a marketing manager must face--and how they might behave--is called the ______________ environment.

In a _____________ situation, competitors offer very similar products which customers see as close substitutes, and managers just compete with lower and lower prices as profit margins shrink.

The total market value of goods and services provided in a country's economy per year by both residents and nonresidents of that country is:

Gross domestic product (GDP) is the:

The worldwide trend toward urbanization has prompted increased interest in international markets.

Marketing39s Value to Consumers, Firms, and Society

Marketing Strategy Planning

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion - Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Economics Fundamentals

Marketing Arithmetic

Filters

Exam 3: Evaluating Opportunities in the Changing Marketing Environment

The inflation rate experienced by the United States in recent years was just about the highest in the world.

When selecting among possible product-market strategic plans,

Product-market screening criteria should be:

The ____ prohibits exclusive dealing contracts.

Product warranties are the focus of the ______________ Act.

The Tennis Products Group is an organizational unit within Sporting Goods for America Company (SGA) that focuses on the design, production, marketing, and sales of tennis balls, tennis racquets, and other tennis-related products. Tennis Products Group is a ____ for SGA.

All of the following countries listed more than 75 percent of their populations as Internet users in 2009 EXCEPT:

A mission statement sets out the strengths and weaknesses of a firm as well as the opportunities and threats that it faces.

Which of the following countries have the LOWEST GNI PER CAPITA?

Smaller producers always have a great advantage in competing with larger producers because of their flexibility.

Key countries in Europe have moved to the euro, a new unified money system for the European Union.

A strategic business unit (SBU) within a larger firm is usually treated as a separate profit center.

Gross domestic product is the total dollar value of a country's exports during a one year period.

The Sherman Act sought to:

Technological advances like the World Wide Web and the Internet are leading to big advances in business.

The number and types of competitors a marketing manager must face--and how they might behave--is called the ______________ environment.

In a _____________ situation, competitors offer very similar products which customers see as close substitutes, and managers just compete with lower and lower prices as profit margins shrink.

The total market value of goods and services provided in a country's economy per year by both residents and nonresidents of that country is:

Gross domestic product (GDP) is the:

The worldwide trend toward urbanization has prompted increased interest in international markets.

Marketing39s Value to Consumers, Firms, and Society

Marketing Strategy Planning

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion - Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Economics Fundamentals

Marketing Arithmetic

Filters