Exam 3: Evaluating Opportunities in the Changing Marketing Environment

When a firm is searching for attractive opportunities, a good manager should keep in mind that ___________ strength is very important.

Which of the following statements concerning strategic business units (SBUs) is NOT TRUE?

Interest rates

A marketing analyst for a chicken processor reports that a rising percentage of people are eating chicken because it has less fat than beef. Clearly, this firm's opportunities may improve with this change in the

The "total profit" approach to evaluating possible product-market strategic plans:

Which of the following statements about the technological environment is NOT TRUE?

In which of the external environments do changes usually occur most slowly?

Trying to maximize short-run return on investment may not be compatible with a company's other objectives.

Which of the following newspaper headlines is MOST LIKELY to be a result of changes in the cultural and social environment?

Forecasts of the probable results of implementing whole strategic plans are needed to apply quantitative screening criteria.

The elimination of separate barriers to inter-European trade is making Europe a large unified market.

In the United States, the Consumer Product Safety Commission sets and enforces product safety standards.

The "continuum of environmental sensitivity" suggests that industrial products are more sensitive to the cultural environments in which they are placed than high-style consumer products.

Which of the following is least likely a result of shifts in the cultural and social environment?

According to projections, the population of _____ is likely to grow by 15 percent between 2010 and 2025.

The marketing manager for a financial services firm knows that customer preferences for mutual funds and bond accounts will differ depending on the current interest rate. She must plan her offerings with the _____ environment in mind.

When the dollar is strong in international exchange, it is easier to sell U.S. products in overseas markets.

In the period from 2000 to 2010, the population is projected to grow most rapidly in:

Marketing managers should remember that there are many variables in the ____________ that affect strategy planning.

Before the Pure Food and Drug Act was passed, it was assumed that the common law and the warning "let the buyer beware" would take care of consumers.