Exam 11: Building Customer Relationships Through Effective Marketing

The pricing ingredient is concerned primarily with the producer's costs of design.

The four types of utility are time, place, form, and purpose.

The power of a good or service to satisfy a human need is called utility.

Mattel, Inc. selects suppliers and obtains raw materials to make toys. The company is engaged in which function of marketing?

The process of dividing a market into segments is called

Marketing research, like a marketing information system, involves a continuous process.

Accurate and timely information is the foundation of effective marketing, especially of the marketing concept.

Which of the following indicates a customer orientation?

Topps, a company that produces baseball cards, develops its products to appeal primarily to males who are baseball fans. This group is Topps's

​___ are generally better informed than consumers and consider a product's quality, its price, and the service provided by suppliers.

A market is a group of individuals and/or organizations that have needs for products in a given category and have the ability, willingness, and ____ to purchase such products.

New Seasons Market, a locally owned and operated one-stop grocery store based in Portland, Oregon is committed to providing local products for its particular customer base. New Seasons strives to deepen customer trust and loyalty by keeping close and regular connection with customers in a quest to better understand the customers' needs and desires. New Seasons Market is creating a model for

Stephen Murdock realizes that he needs a new car, so he has read through Consumer Reports and has visited selected dealerships to gather more information. According to the steps involved in a purchase decision, he is ready to

____ utility is the only type of utility created by the production process.

The Whirlybird Vacuum Cleaner Company has a field sales team of 1,000 that goes door-to-door giving in-home demonstrations of the company's products. The product demonstrations often come with some high-pressure sales pitches. Whirlybird uses a strong sales orientation in moving its products.

Market segmentation means dividing consumers according to their wants, income, and geographic location.

The marketing process involves eight major business functions.

​Jerry has moved into the planning step of marketing research. At this step of the process, he will

Between the 1920s and the 1950s, business had a strong ____ orientation, in which emphasis was placed on increased advertising, enlarged sales forces, and occasionally high-pressure selling techniques.

In a marketing information system, data from external sources include all the following except