Exam 13: Distributing and Promoting Products

Sears would like to promote its new line of dishwashers with the multi-flow system. Since this is a new feature, Sears needs to be able to demonstrate the product. Sears will most likely use _____.

Target and Walmart are considered

Vitalink Company does marketing research and then plans, creates, and places various forms of paid communications about its clients' products and services. Vitalink Company is a(n) _____.

All of the following are characteristics of warehouse showroom retailers except

A sequence of organizations that directs a product from the producer to the ultimate user is called a(n) _____.

When the United Way sends out brochures discussing the charitable activities and organizations it supports, it is using _____.

How does a frequent-user incentive differ from a premium?

​A _____ is a piece, of up to 3,000 words, prepared by an organization for inclusion in a particular publication.

Wally's Hardware store is located in a small town in the Midwest. This store would best be classified as a(n) _____.

Selective distribution is the use of a single retail outlet in each geographic area.

Why is the ability of the salesperson to handle objections so important in the selling process?

Why would a marketer identify and analyze the target audience before defining the advertising objectives when developing an advertising campaign?

What are the four primary elements in an organization's promotion mix? Briefly describe each of the elements.

A large, self-service store that sells primarily food and household products is called a _____.

Supply chain management primarily focuses on two or more stages of the marketing channel under one management.

If Jeans Inc. wants to ensure that customers receive a consistent message about its product, it should use the concept of _____.

In preparing for summer sales, Sunsheen Tanning Products is placing in its retail outlets life-size cardboard cutouts of this year's Miss Tan America that attach to existing store displays. The cutout, featuring Miss Tan America in a bikini holding a bottle of lotion, is an example of a(n) _____.

The most direct channel for consumer products is from producer to retailer to consumer.

Advertising may be broadly classified into three groups: selective-demand, institutional, and primary-demand.

In a channel of distribution, the function of wholesaling must be performed, but the wholesaler can be removed.