Exam 7: Mobile Technologies and Commerce

__________________ technology is emerging as an alternative to __________________.

Another key mobile strategy being used by Macy's and other retailers across the country is to grow their SMS database by offering customers coupons and other promotions via _______________.

During periods of high volume in retail stores, employees can set up temporary mobile check-out stations capable of scanning merchandise bar codes, processing credit card payments, and printing receipts. Employees can even walk through a fixed station line offering to expedite checkout for those customers paying by credit card. This is an example of __________________

The three technological foundations of mobile computing are 1) mobile devices, 2) mobile operating systems, and 3) mobile networks.

Sending special offers to customers who have opted in to receive discounts via SMS text message or advertising a brand on a popular mobile game app like Angry Birds is an example of mobile marketing.

Another key mobile strategy being used by Macy's and other retailers across the country is to grow their SMS database by offering customers coupons and other promotions via _______________.

When global positioning system GPS) information is added to map layers containing things like store names, customer names, traffic pattern data, etc., it creates a geographic information system.

Once of the barriers to greater adoption of mobile commerce is consumer concern about privacy and security.

A global positioning system GPS) is a wireless system that uses _______________ to determine where the GPS device is located anywhere on the earth. GPS equipment has been used extensively for navigation by commercial airlines and ships, and for locating trucks and buses.

One advantage of many mobile payment systems over traditional credit card systems is the ability to handle ___________________, or transactions involving relatively small sums of money.

A salesperson might be on a sales call and use a mobile app to look up the recent billing history for a particular customer. Or a field service representative on a service call might need to know current availability of various parts in order to fix a piece of machinery. These are examples of _________________________________ mobile enterprise applications.

Customers can pay for products at Macy's using Google Wallet, a mobile payment app. At the register, customers simply tap their phones on an augmented reality device in order to transfer funds to Macy's.

Providing location-based services requires a variety of location-based and network technologies. The Mobile Positioning Center MPC) is a server that manages the location information sent from the PDE.

Providing location-based services requires a variety of location-based and network technologies. _________________ consists of groups of servers that combine the position information with geographic- and location-specific content to provide an l-commerce service.

Which of the following was not a sector of the mobile market place discussed in your textbook?

The picture below is an example of an) _______________________.

Many businesses use _______________, an easy to remember 5 or 6 digit number, instead of telephone numbers when creating text message SMS) services. For example, voting on the popular television show American Idol is done using this approach.

Augmented reality technology is emerging as an alternative to Mobile Visual Search MVS).

The picture below is an example of a mobile visual response code.

Identify three of the most common mobile banking services.