Exam 7: Mobile Technologies and Commerce

Providing location-based services requires a variety of location-based and network technologies. _________________ consists of groups of servers that combine the position information with geographic- and location-specific content to provide an l-commerce service.

Providing location-based services requires a variety of location-based and network technologies. The _________________ is a server that manages the location information sent from the PDE.

Throughout Macy's stores, special displays encourage shoppers to view promotional videos and access product information using their smart phones or other mobile devices. This type of in-store promotion is called a mobile display strategy.

Instead of treating mobile commerce and traditional retailing as separate retail channels, the National Retail Federation recommends an integrated strategy called omni-channel retailing.

L-commerce services revolve around five key concepts. Which of the following is not one of the key concepts listed in your textbook?

Providing location-based services requires a variety of location-based and network technologies. Geographic content consists of digitized streets, road maps, addresses, routes, landmarks, land usage, Zip codes, and the like. This information must be delivered in compressed form for fast distribution over wireless networks.

A global positioning system GPS) is a wireless system that uses satellites to determine where the GPS device is located anywhere on the earth.

Increasingly, city governments, airports, train stations, restaurants, cafes and owners of other public areas are making access to ________________ available to the public for free.

Using Google Wallet, consumers can pay for goods in stores. At check out, mobile users simply pass or tap their phone on a merchant terminal and payment is transferred. Users receive an SMS text message confirmation. The Google Wallet and similar payment systems are based on _________________________ technology.

Your textbook identified a number of mobile banking security risks. Using a fraudulent communication, such as an e-mail, to trick the receiver into divulging critical information such as account numbers, passwords, or other identifying information is called phishing.