Exam 7: Mobile Technologies and Commerce

The picture below is an example of an) _______________________.

________________________ refers to the delivery of advertisements, products, or services to customers whose locations are known at a given time.

Providing location-based services requires a variety of location-based and network technologies. Position determining equipment identifies the location of the mobile device either through GPS or by locating the nearest base station. The position information is sent to the mobile positioning center.

Identify the three technology foundations of mobile computing. Explain why developing websites and software for the mobile market is more challenging than developing applications for the PC market.

As of 2012, which of the following is the most popular mobile operating system globally with approximately 46% market share?

Increasingly, city governments, airports, train stations, restaurants, cafes and owners of other public areas are making access to Wi-Fi hotspots available to the public for free.

Graphic images like the one below are typically used for providing links to online content.

The buying or selling of goods and services using a wireless, handheld device such as a cell phone or tablet slate) computer is called mobile commerce.

List 3 ways that mobile apps are being used by organizations to conduct business.

Augmented reality apps generate graphic images that are superimposed on pictures of real things e.g., Starbucks, Subway, McDonalds) inside the building. e.g., people, rooms, buildings, roads, and so on). For instance, a mobile phone user might point her phone camera at an office building and activate an app that generates the logos of all foodservice outlets

A salesperson might be on a sales call and use a mobile app to look up the recent billing history for a particular customer. Or a field service representative on a service call might need to know current availability of various parts in order to fix a piece of machinery. These are examples of what kind of mobile enterprise application?

Customers can pay for products at Macy's using Google Wallet, a mobile payment app. At the register, customers simply tap their phones on a near field communications NFC) device in order to transfer funds to Macy's.

During periods of high volume in retail stores, employees can set up temporary mobile check-out stations capable of scanning merchandise bar codes, processing credit card payments, and printing receipts. Employees can even walk through a fixed station line offering to expedite checkout for those customers paying by credit card. This is an example of:

Some retailers are becoming frustrated by the growing trend called showrooming where customers use their smartphones to scan the barcodes of products to compare prices from other stores as well as online shopping sites.

Customers can pay for products at Macy's using Google Wallet, a mobile payment app. At the register, customers simply tap their phones on an) _______________________ device in order to transfer funds to Macy's.

Your textbook identified a number of mobile banking security risks. Duplicating the Electronic Serial Number ESM) of one phone and using it in a second phone is called ______________. This allows the perpetrator to have calls and other transactions billed to the original phone.

Your textbook identified a number of mobile banking security risks. Duplicating the Electronic Serial Number ESM) of one phone and using it in a second phone is called phishing. This allows the perpetrator to have calls and other transactions billed to the original phone.

Which of the following is not one of the popular mobile operating systems described in your textbook?

Using Google Wallet, consumers can pay for goods in stores. At check out, mobile users simply pass or tap their phone on a merchant terminal and payment is transferred. Users receive an SMS text message confirmation. The Google Wallet and similar payment systems are based on near field communications NFC) technology.

Providing location-based services requires a variety of location-based and network technologies. Location-based technology consists of groups of servers that combine the position information with geographic- and location-specific content to provide an l-commerce service.