Exam 7: Mobile Technologies and Commerce

Whenever Kellie Wolf shops at local stores, she uses her smartphone to scan the barcodes of products so that she can compare prices from other stores as well as online shopping sites. Her smartphone app also allows her to check product reviews and get product information. Using a mobile device as a shopping aid in this manner is called___________________.

_____________________ apps generate graphic images that are superimposed on pictures of real things e.g., Starbucks, Subway, McDonalds) inside the building. e.g., people, rooms, buildings, roads, and so on). For instance, a mobile phone user might point her phone camera at an office building and activate an app that generates the logos of all foodservice outlets

The greater number of mobile devices and operating systems makes it hard to create Web sites and apps that work well with all device/OS combinations.

Your textbook identified a number of mobile banking security risks. Using a fraudulent text message SMS), to trick the receiver into divulging critical information such as account numbers, passwords, or other identifying information is called smishing.

Your textbook identified a number of mobile banking security risks. Using a fraudulent voice or voice mail message, to trick the receiver into divulging critical information such as account numbers, passwords, or other identifying information is called ________________.

Retailers who employ an Omni-channel strategy create a seamless brand experience for customers who might have brand contacts e.g. advertising, sales support, product information, purchase, returns, etc.) through multiple channels.

Google's Project Glass aims to make it possible for people to access network based applications using a device that is similar to _________________________.

Ordering a pair of shoes from Zappos.com using a mobile app, or purchasing music from iTunes from your iPod is an example of mobile commerce.

Customers can pay for products at Macy's using Google Wallet, a mobile payment app. At the register, customers simply tap their phones on an) _______________________ device in order to transfer funds to Macy's.

Your textbook identified a number of mobile banking security risks. Using a fraudulent communication, such as an e-mail, to trick the receiver into divulging critical information such as account numbers, passwords, or other identifying information is called ________________.

Providing location-based services requires a variety of location-based and network technologies. ____________________ consists of digitized streets, road maps, addresses, routes, landmarks, land usage, Zip codes, and the like. This information must be delivered in compressed form for fast distribution over wireless networks.

A key mobile strategy being used by Macy's and other retailers across the country is to grow their SMS database by offering customers coupons and other promotions via YouTube videos.

One advantage of many mobile payment systems over traditional credit card systems is the ability to handle ___________________, or transactions involving relatively small sums of money.

Many businesses use short codes, an easy to remember 5 or 6 digit number, instead of telephone numbers when creating text message SMS) services. For example, voting on the popular television show American Idol is done using short codes.

Providing location-based services requires a variety of location-based and network technologies. ________________________ is used in conjunction with the geographic content to provide the location of particular services. Yellow-page directories showing the location of specific business and services are examples of this type of information.

Mobile ___________________ allow users to pay for goods and services using their smartphone or other mobile device to transfer funds in a way that is convenient, safe, and secure.

The ability to make micropayments allows individuals to use their mobile devices to do things like purchase a beverage from a vending machine or make a payment to a municipal parking meter.

Graphic images like the one below are typically used for generating augmented reality images.

In addition to paying bills through wireline banking or from ATMs, a number of companies are now providing their customers with the option of paying bills directly from a cell phone. This trend is proving particularly attractive to mobile users in developing countries.

In addition to paying bills through wireline banking or from ATMs, a number of companies are now providing their customers with the option of paying bills directly from a cell phone. This trend is proving particularly attractive to mobile users in ______________________.