Exam 9: Strategic Management
List and discuss the three levels of strategy that a large organization must develop.
a.Corporate Strategy - This strategy determines what businesses a company is in or wants to be in,and what it wants to do with those businesses.It is based on the mission and goals of the organization and the roles each business unit of the organization will play.It also helps top managers decide what to do with the businesses: grow them,keep them the same,or renew them. b.Competitive Strategy - This is a strategy for how an organization will compete in its businesses.For a small organization in only one line of business or the large organization that has not diversified into different products or markets,its competitive strategy describes how it will compete in its primary or main market.For organizations in multiple businesses,however,each business will have its own competitive strategy that defines its competitive advantage,the products or services it will offer,and the customers it wants to reach. c.Functional Strategy - This is the strategy used by an organization's various functional departments to support the competitive strategy.
List and discuss the different types of corporate strategies.
The three main types of corporate strategies are growth,stability,and renewal. a.Growth - A growth strategy is when an organization expands the number of markets served or products offered,either through its current business(es)or through new business(es).Because of its growth strategy,an organization may increase revenues,number of employees,or market share.Organizations grow by using concentration,vertical integration,horizontal integration,or diversification. b.Stability - A stability strategy is a corporate strategy in which an organization continues to do what it is currently doing.Examples of this strategy include continuing to serve the same clients by offering the same product or service,maintaining market share,and sustaining the organization's current business operations.The organization does not grow,but does not fall behind,either. c.Renewal - When an organization is in trouble,something needs to be done.Managers need to develop strategies,called renewal strategies,that address declining performance.The two main types of renewal strategies are retrenchment and turnaround strategies.
An organization that is diversifying its product line is exhibiting what type of corporate strategy?
C
SWOT Analysis (Scenario)
As a process of self-examination during her senior year of college,Casey decides to develop a SWOT analysis of her prospects relative to getting a job.
-Casey realizes that she has a personal characteristic that suggests she is not comfortable interacting with strangers.She interprets this as a(n)________ if she is to get a job as a salesperson.
When L'Oreal acquired The Body Shop,it carried out ________.
In an organization,the single independent businesses which formulate their own competitive strategies are known as ________.
Ronald's has been in the fast food business for five years.After struggling for two years,it finally broke even,and the french fries it offers are its most popular product.However,during the past year,its business has suffered because the farm that used to supply it with potatoes has increased its prices drastically.What should Ronald's do to control its production costs?
Explain the term "first mover" and then list some of the advantages and disadvantages of being a first mover in the market.
Lower-level managers are responsible for ________ strategies.
A ________ describes the rationale of how a company is going to make money.
________ is the ability to anticipate,envision,maintain flexibility,think strategically,and work with others in the organization to initiate changes that will create a viable and valuable future for the organization.
Heavy investment in ________ will help take advantage of the market's growth and help maintain high market share.
Florance is a chain of flower shops in the Chicago area.The company recently acquired Knick-knacks,which owns three gift shops.Which of the following is most similar to this acquisition?
The third step in strategic management process is related to the analysis of the ________.
When conducting a SWOT analysis,threats are activities the organization doesn't do well or resources it needs but doesn't possess.
Within an organization,the single independent businesses that formulate their own competitive strategies are known as strategic business units.
Evaluating an organization's intangible assets is part of conducting an internal analysis in the strategic management process.
A company that competes by offering unique products that are widely valued by customers is following a ________.
Describe the strategic management process and identify the six stages in the process.
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