Multiple Choice
Successful marketing of tourism products should:
A) focus primarily on promotion and sales.
B) begin and end with the customer.
C) emphasize sales volume as a means of achieving higher profits.
D) begin with an understanding of customer needs.
E) all of the above.
Correct Answer:
Verified
Correct Answer:
Verified
Q4: The basic purpose of market segmentation is
Q5: The difference between a selling and a
Q6: The marketing concept demonstrates, above all other
Q7: How successful are the joint promotional efforts
Q8: As a tourism marketing tool, television:<br>A) is
Q9: A potential market segment has to fulfill
Q10: According to the text, travel literature pieces:<br>A)
Q11: Market segmentation is a process of:<br>A) assembling
Q12: Market segmentation is a process of:<br>A) applying
Q13: What should be kept in mind when