Exam 5: Consumer Behavior: How and Why We Buy

Consumers often rely on decision guidelines,or mental rules-of-thumb,when weighing the merits of competing brands.These rules are referred to as ________.

There are people who have similar income and education levels,and often share tastes in clothing,decorating styles,and leisure activities.These people also share many political and religious beliefs as well as ideas regarding valued activities and goals.These people could all be categorized as being in the same ________.

People's moods and behaviors are strongly influenced by their physical surrounding.Two dimensions,________,determine whether a shopper will react positively or negatively to a store environment.

________ is the feeling component of attitudes.

Companies using a green marketing strategy are trying to appeal to the growing trend of environmentalism.

Opinion leaders influence younger consumers but usually have little or no effect on adults seeking to make a major purchase.

How do marketers deliberately play a part in enforcing society's expectations regarding gender roles?

When a consumer is determining her overall feelings or attitudes about a product after purchasing it,she is involved in the ________ step of the consumer decision-making process.

Generation Xers,who were born between 1965 and 1976,share the childhood experiences of higher parental divorce rates,recession,and corporate downsizing.They tend to care about the environment and value experience over acquisition.Generation Xers make up a ________.

A consumer who is considering purchasing a house would probably use ________.

Consumer satisfaction/dissatisfaction is part of the ________ step of the consumer decision-making process.

An attitude is ________.

How do heuristics affect a consumer's decision-making process? Give two examples of heuristics you might use when shopping.

Briefly compare and contrast the internal influences of personality,self-concept,and lifestyle and discuss how each is relevant to marketers.

McDonald's placement of a small toy in each Happy Meal as a reward for coming to the fast-food restaurant and ordering its food is based on which theory of learning?

Which of the following refers to the process of assigning meaning to a stimulus?

The belief that a high price for a product means high product quality is an example of a heuristic.

Country of origin is a ________ some consumers use to decide what brand to buy.

According to Maslow's hierarchy of needs,a person is concerned with fulfilling basic physiological needs before he is concerned with fulfilling social or psychological needs.

Culture is society's personality.