Exam 5: Consumer Behavior: How and Why We Buy

Explain the role of marketers in the information search step of the consumer decision-making process.Give an example of how the marketer might execute this role.

Beautiful actresses appear in ads testifying to the quality of a brand of hair coloring products.This is an application of which learning theory?

What is consumerism and how has it influenced marketing?

Because there is substantial evidence that subliminal advertising is effective,many media companies reject any advertising that contains subliminal messages.

When an insurance company tailors its promotional messages to show how its products protect people from being devastated by a natural disaster or an accident,the company is appealing to a higher level need on Maslow's hierarchy of needs.

Through ________,a person repeatedly perceives two stimuli at the same time and eventually transfers his response from one stimulus to the other.

Which of the following is a strategy that presents individuals with advertisements based on their Internet use?

Which of the following refers to the extent to which a person's sensory receptors are capable of registering a stimulus?

Which of the following is a social movement growing out of the increasing concern that our consumption behaviors are negatively affecting the physical environment?

________ is the process by which people select,organize,and interpret information from the outside world.

Brand loyalty in the product choice step of the consumer decision-making process is an example of a ________.

Jane's aunt wants a cashmere blanket to put over her legs when she watches television from her favorite chair.Jane could drive fifty miles and pay $90 for the blanket,or she could order one off the Internet for $168.Because Jane works fifty hours a week,cares for three children,and tries to help her aunt,she opts to buy the blanket on the Internet.This is an example of how ________ influences the consumer decision-making process.

The invitation to go skiing for the weekend forced Donna to look at her current wardrobe.She decided she needed a much warmer coat.Donna was in which stage of the purchase decision?

Customer satisfaction with a purchase is based on which of the following?

Explain Maslow's Hierarchy of Needs.

Juana looked at her September issue of O magazine and did not see anything of interest.However,after her mother was diagnosed with bipolar disorder,Juana found the issue extremely interesting because it offered advice on how to help people who are suffering from this problem.The fact that the boring issue became quite interesting is most directly due to a change in Juana's ________.

Marketers can have little to no effect on the evaluative criteria consumers use.

Perception is an example of an internal influence on the consumer decision-making process.

A consumer purchase decision made with a great deal of consumer exertion is a type of ________.

In a laboratory experiment,a rat in a maze learns the quickest route to a piece of cheese after several attempts.This is an example of observational learning.