Exam 5: Consumer Behavior: How and Why We Buy

Behavioral targeting is a marketing strategy used exclusively on the Internet.

Briefly describe each step in the consumer decision-making process.

Which of the following refers to the extent to which a person devotes mental-processing activity to a particular stimulus?

Ruth loves to bake homemade breads.She will use only Pillsbury flour because that's the brand her mother,the best baker Ruth ever knew,always used.Ruth's brand loyalty is a type of ________.

________ often influence others' attitudes or behaviors because others perceive them as possessing expertise about a product.

Some expectations regarding appropriate attitudes,behaviors,and appearances for men and women come from society's strong pressure to conform to ________.

Which of the following is the highest level of needs on Maslow's hierarchy of needs?

According to your text,a metrosexual is ________.

Explain how and why marketers use search engine optimization (SEO).

Pat thought he had received the best deal on his new car.Shortly after the purchase,Pat started to notice certain disadvantages of his new car as he learned more about other cars available.Pat is experiencing ________.

Microcultures are groups of consumers who identify with a specific activity or art form.

Explain how consumers can learn about products without deliberately setting out to do so.

Classical conditioning and operant conditioning are both examples of ________.

How have marketers responded to an increasing sense of time poverty among consumers?

A company that makes unfounded claims about the environmental impact of its products is most likely to be accused of ________.

________ occurs when people learn that their actions result in rewards or punishments.

A belief that your family is more important then your job is an example of a cultural value.

Cognitive learning theories assume that ________.

When Tom wanted to buy a new gas grill,he searched for grills on the Internet.He was able to gather information on grills and learn what features were available.Tom used the Internet during the ________ stage of his purchase decision.

When using ________,a consumer exerts little effort in making a purchase decision.