Exam 5: Consumer Behavior: How and Why We Buy

The Hispanics in the United States who share some distinctive beliefs such as strong family values and religious faith are an example of a ________.

Leona purchased two bottles of wine from vineyards in Australia.When asked her opinion of the wine,she said the burgundy wine tasted like alcoholic grape juice,but the Chablis had a crisp taste that she really enjoyed.These statements were made during the ________ stage of Leona's purchase decision.

For marketers,racial and ethnic subcultures are less important than more easily defined microcultures such as avid Green Bay Packers fans or devotees of Southern gospel music.

________ are Web applications that can help online shoppers find what they are looking for at the lowest available price.

How does habitual decision making differ from extended problem solving?

Marketers use ________ to identify which key words consumers use most in their searches and then edit their site's content to increase its relevance to those words.

Social factors exert a broad and deep influence on consumer behavior.The marketer needs to understand the role played by the buyer's culture,subculture,and social class.Compare the roles of culture,subculture,and social class.

In a marketing context,a person's attitude has three components.What are these components? List and briefly describe each in the context of marketing.

Behavioral learning theories assume that ________.

The founder of the upscale shoe company Harry's Shoes Ltd.persuaded actors to wear prototypes of his company's shoes to the Oscars.This shoe company believed that the actors would be ________ for the company.

In what way might a marketer rely on opinion leaders?

The consumer's ________ determines whether she will engage in habitual decision making,extended problem solving,or something in between the two.

Exposure,attention,and interpretation are the three components that affect an individual's process of ________.

________ is the knowing component of attitudes.It is the beliefs or knowledge a person has about a product and its important characteristics.

Which of the following makes consumers responsive to marketing innovations that allow them to shop more efficiently?

Compare the habitual decision-making process and the extended problem-solving process.Give an example of when a consumer might use each in the consumer decision-making process.

A marketer of hair care products targeted at African American women created an advertising message that told the women their hair could be worn any way they wanted as opposed to wearing it straight.The message suggested the women did not need to conform to the mainstream media definition of beauty.It is most accurate to say that this ad was based on an understanding of ________.

Discuss how marketers may be able to reduce postpurchase cognitive dissonance.

To determine the best price for a first edition copy of a Stephen King novel with a dust jacket in mint condition,Jason would most likely use a(n)________ to provide him with pricing information from all the bookstores that currently have the requested book in stock.

Comparison shopping agents are also known as ________.