Exam 5: Consumer Behavior: How and Why We Buy

Which of the following refers to the hundreds of millions of global consumers who now have a level of purchasing power that allows them to afford high-quality products offered by multinational companies?

Cyber-hangouts in Europe try to increase customer traffic with computer game competitions.In doing so,the retailers show their awareness of the importance of ________ in designing the activities offered in the store.

Using psychographics,marketers create profiles of customers who resemble each other in terms of their activities and patterns of product use.

________ occurs when people watch the actions of others,note what happens as a result of the behavior,and then later use that information to guide their own behavior.

When he was a twenty-year-old bachelor,Hugh Atwater had different consumer needs than he did when he married at twenty six,fathered twins at twenty eight,and divorced at thirty seven.These changes in Atwater's consumer needs are directly related to changes in his ________.

Increased consumer multitasking has led advertisers to be more creative in the types of messages they send.

Why is it becoming more difficult for marketers to grab consumers' attention?

________ serve as visible markers to flaunt membership in higher social classes.

Which internal influence on consumer behavior most likely explains why so many ads contain puppies,kittens,and small children that have nothing to do with the product? Explain your answer.

A person's ________ is composed of a mixture of his beliefs about his abilities and observations of his own behavior and feelings (both positive and negative).

How does a television commercial about a company that will help a person lose weight attempt to influence the problem recognition phase of the consumer decision-making process? Explain your answer.

To breathe life into demographic analysis,marketers turn to ________ that group consumers according to psychological and behavioral similarities.

Consumer behavior is best described as a(n)________ process.

High-involvement purchase decisions likely involve extended problem solving.

The set of stages through which family members pass as they grow older is referred to as ________.

Which of the following is the process individuals or groups go through to select,purchase,use,and dispose of goods,services,ideas,or experience to satisfy their needs and desires?

Easy Spirit uses ads featuring a country music singer with the hope that her fans will see her wearing Easy Spirit shoes and want to wear the same shoes she wears.Easy Spirit is hoping the singer's fans view her as a ________.

AIO stands for ________.

Jell-O brand gelatin introduced a line of vegetable flavored gelatins,including tomato and celery.The product failed because consumers associated Jell-O gelatin with a sweet,fruit-based flavor.In this example,consumers' ________ made them unwilling to accept the new product.

A person's attitude has three components.They are ________.