Question 1

Which of the following sample plans would not be considered a probability sample?

Accepted Answer

A) simple random sample 
B) systematic sample 
C) cluster sample 
D) judgment sample 
E) stratified sample 
A) simple random sample 
B) systematic sample 
C) cluster sample 
D) judgment sample 
E) stratified sample

Question 2

Managers,relative to researchers,define the population:

Accepted Answer

A) the same. 
B) in very specific terms. 
C) in less specific terms. 
D) not at all;researchers do it for them. 
E) none of the above 
A) the same. 
B) in very specific terms. 
C) in less specific terms. 
D) not at all;researchers do it for them. 
E) none of the above

Question 3

The blind draw method,or using a table of random numbers,is most appropriate for quota samples.

Accepted Answer

A) True 
 B)False

Question 4

If we define our population as all households in the city of Chicago,Illinois,and we use the Chicago telephone directory from which to draw our sample units,we would likely have:

Accepted Answer

A) a survey with sample frame error. 
B) a representative survey. 
C) a survey containing error. 
D) a survey with a poorly defined master list. 
E) a census. 
A) a survey with sample frame error. 
B) a representative survey. 
C) a survey containing error. 
D) a survey with a poorly defined master list. 
E) a census.

Question 5

Random digit dialing is an example in which simple random sampling is employed quite successfully.

Accepted Answer

A) True 
 B)False

Question 6

Online panel samples are popular,but there are lingering concerns about the true representativeness of samples provided by panel companies.

Accepted Answer

A) True 
 B)False

Question 7

Nonprobability samples are those for which members of the population do not have a known chance of completing and turning in a survey.It has nothing to do with the probability of being selected into the sample.

Accepted Answer

A) True 
 B)False

Question 8

One of the advantages of systematic sampling is that:

Accepted Answer

A) it is more representative in the final analysis. 
B) the listing of the population may contain hidden periodicities. 
C) the listing of the population can have sample frame error. 
D) it has "economic efficiency";it is less time consuming and easier to select. 
E) it has very little problem with sample frame error. 
A) it is more representative in the final analysis. 
B) the listing of the population may contain hidden periodicities. 
C) the listing of the population can have sample frame error. 
D) it has "economic efficiency";it is less time consuming and easier to select. 
E) it has very little problem with sample frame error.

Question 9

When developing a sample plan,the last step in the process is to "draw the sample."

Accepted Answer

A) True 
 B)False

Question 10

Sampling a geographical area using area sampling is a form of:

Accepted Answer

A) systematic,geographic sampling. 
B) simple random sampling. 
C) nonprobability sampling. 
D) cluster sampling. 
E) geosynchronous sampling. 
A) systematic,geographic sampling. 
B) simple random sampling. 
C) nonprobability sampling. 
D) cluster sampling. 
E) geosynchronous sampling.

Question 11

A sample frame is a master list of all the sample units in the population.

Accepted Answer

A) True 
 B)False

Question 12

A sample unit could be a:

Accepted Answer

A) household. 
B) consumer. 
C) purchasing agent. 
D) all of the above 
E) none of the above 
A) household. 
B) consumer. 
C) purchasing agent. 
D) all of the above 
E) none of the above

Question 13

Using a table of random numbers to draw a simple random sample requires that every member of the ________ must be uniquely identified (i.e. ,numbered).

Accepted Answer

A) population 
B) sample 
C) numbers 
D) tables 
E) sample unit 
A) population 
B) sample 
C) numbers 
D) tables 
E) sample unit

Question 14

Andy was a senior in college,majoring in marketing.He received a call to participate in a survey on behalf of a company that was targeting graduating seniors.At the end of the survey,Andy was asked for the name of a friend who was also a senior in marketing.This is an example of a referral sample.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is the best definition of cluster sampling?

Accepted Answer

A) The population is divided into subgroups and a simple random sample is taken from each subgroup. 
B) The population is divided into subgroups;subgroups are combined into clusters,and subsets of clusters are sampled. 
C) The population is divided into subgroups and a single/or several subgroup(s)is/are then selected from which either a census or a sample is drawn. 
D) The population is divided into subgroups and a single/or several subgroup(s)is/are then selected from which a sample is drawn. 
E) The population is divided into subgroups and a systematic sample is taken from each subgroup. 
A) The population is divided into subgroups and a simple random sample is taken from each subgroup. 
B) The population is divided into subgroups;subgroups are combined into clusters,and subsets of clusters are sampled. 
C) The population is divided into subgroups and a single/or several subgroup(s)is/are then selected from which either a census or a sample is drawn. 
D) The population is divided into subgroups and a single/or several subgroup(s)is/are then selected from which a sample is drawn. 
E) The population is divided into subgroups and a systematic sample is taken from each subgroup.

Question 16

The sample unit refers to the basic level of investigation;this could be a person,household,or supermarket.

Accepted Answer

A) True 
 B)False

Question 17

Sampling error is defined as the difference between results obtained from a poll versus a sample survey.

Accepted Answer

A) True 
 B)False

Question 18

Probability samples are those for which the members of the population:

Accepted Answer

A) can be found for survey purposes. 
B) all have a chance of being included in the sample. 
C) have an unknown chance of being included in the sample. 
D) whose responses may be predetermined with some known probability. 
E) are likely to have been sampled before. 
A) can be found for survey purposes. 
B) all have a chance of being included in the sample. 
C) have an unknown chance of being included in the sample. 
D) whose responses may be predetermined with some known probability. 
E) are likely to have been sampled before.

Question 19

One of the nonprobability methods used for sampling is:

Accepted Answer

A) cluster sampling. 
B) systematic sampling. 
C) convenience sampling. 
D) stratified sampling. 
E) simple random sample. 
A) cluster sampling. 
B) systematic sampling. 
C) convenience sampling. 
D) stratified sampling. 
E) simple random sample.

Question 20

A sampling company that has worldwide capabilities and many different sampling options,such as Internet samples,business-to-business samples,and so on,that was highlighted in the textbook is:

Accepted Answer

A) Samples-R-Us. 
B) Survey Sampling International. 
C) World Wide Survey Samples,Inc. 
D) Sample Surveys. 
E) Sampling Options. 
A) Samples-R-Us. 
B) Survey Sampling International. 
C) World Wide Survey Samples,Inc. 
D) Sample Surveys. 
E) Sampling Options.

Which of the following sample plans would not be considered a probability sample?

Managers,relative to researchers,define the population:

The blind draw method,or using a table of random numbers,is most appropriate for quota samples.

If we define our population as all households in the city of Chicago,Illinois,and we use the Chicago telephone directory from which to draw our sample units,we would likely have:

Random digit dialing is an example in which simple random sampling is employed quite successfully.

Online panel samples are popular,but there are lingering concerns about the true representativeness of samples provided by panel companies.

Nonprobability samples are those for which members of the population do not have a known chance of completing and turning in a survey.It has nothing to do with the probability of being selected into the sample.

One of the advantages of systematic sampling is that:

When developing a sample plan,the last step in the process is to "draw the sample."

Sampling a geographical area using area sampling is a form of:

A sample frame is a master list of all the sample units in the population.

A sample unit could be a:

Using a table of random numbers to draw a simple random sample requires that every member of the ________ must be uniquely identified (i.e. ,numbered).

Andy was a senior in college,majoring in marketing.He received a call to participate in a survey on behalf of a company that was targeting graduating seniors.At the end of the survey,Andy was asked for the name of a friend who was also a senior in marketing.This is an example of a referral sample.

Which of the following is the best definition of cluster sampling?

The sample unit refers to the basic level of investigation;this could be a person,household,or supermarket.

Sampling error is defined as the difference between results obtained from a poll versus a sample survey.

Probability samples are those for which the members of the population:

One of the nonprobability methods used for sampling is:

A sampling company that has worldwide capabilities and many different sampling options,such as Internet samples,business-to-business samples,and so on,that was highlighted in the textbook is:

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Defining the Problem and Research Objectives

Research Design

Secondary Data Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, developing Questions, and Designing the Questionnaire

Determining the Size of a Sample

Dealing With Fieldwork and Data Quality

Using Basic Descriptive Analysis, performing Population Estimates, and Testing Hypotheses

Implementing Basic Differences Tests

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

Filters

Exam 9: Selecting the Sample

Which of the following sample plans would not be considered a probability sample?

Managers,relative to researchers,define the population:

The blind draw method,or using a table of random numbers,is most appropriate for quota samples.

If we define our population as all households in the city of Chicago,Illinois,and we use the Chicago telephone directory from which to draw our sample units,we would likely have:

Random digit dialing is an example in which simple random sampling is employed quite successfully.

Online panel samples are popular,but there are lingering concerns about the true representativeness of samples provided by panel companies.

Nonprobability samples are those for which members of the population do not have a known chance of completing and turning in a survey.It has nothing to do with the probability of being selected into the sample.

One of the advantages of systematic sampling is that:

When developing a sample plan,the last step in the process is to "draw the sample."

Sampling a geographical area using area sampling is a form of:

A sample frame is a master list of all the sample units in the population.

A sample unit could be a:

Using a table of random numbers to draw a simple random sample requires that every member of the ________ must be uniquely identified (i.e. ,numbered).

Andy was a senior in college,majoring in marketing.He received a call to participate in a survey on behalf of a company that was targeting graduating seniors.At the end of the survey,Andy was asked for the name of a friend who was also a senior in marketing.This is an example of a referral sample.

Which of the following is the best definition of cluster sampling?

The sample unit refers to the basic level of investigation;this could be a person,household,or supermarket.

Sampling error is defined as the difference between results obtained from a poll versus a sample survey.

Probability samples are those for which the members of the population:

One of the nonprobability methods used for sampling is:

A sampling company that has worldwide capabilities and many different sampling options,such as Internet samples,business-to-business samples,and so on,that was highlighted in the textbook is:

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Defining the Problem and Research Objectives

Research Design

Secondary Data Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, developing Questions, and Designing the Questionnaire

Determining the Size of a Sample

Dealing With Fieldwork and Data Quality

Using Basic Descriptive Analysis, performing Population Estimates, and Testing Hypotheses

Implementing Basic Differences Tests

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

Filters