Question 1

In stratified sampling,we should always ensure that the sample drawn for each stratum is:

Accepted Answer

A) equal. 
B) proportionate to the stratum's proportion of the total population. 
C) of the appropriate size to ensure statistical efficiency. 
D) proportionate to the stratum's proportion of the total census. 
E) proportionate to the stratum's proportion of the total sample. 
A) equal. 
B) proportionate to the stratum's proportion of the total population. 
C) of the appropriate size to ensure statistical efficiency. 
D) proportionate to the stratum's proportion of the total census. 
E) proportionate to the stratum's proportion of the total sample.

Question 2

Sampling error is caused by two factors;one of them is:

Accepted Answer

A) the size of the population. 
B) the method of the sample unit definition. 
C) the method of sample selection. 
D) the method of population selection. 
E) the education of the researcher. 
A) the size of the population. 
B) the method of the sample unit definition. 
C) the method of sample selection. 
D) the method of population selection. 
E) the education of the researcher.

Question 3

One of the problems with online survey samples is the mechanics of the sample selection process.

Accepted Answer

A) True 
 B)False

Question 4

If the strata sample sizes are faithful to their relative sizes in the population,you have what is called a proportionate stratified sample design.

Accepted Answer

A) True 
 B)False

Question 5

Tata Motors of India is marketing a new vehicle that retails for only $2,200.The vehicle will carry two persons and has a body made of fiberglass.It is designed in component parts so that if a part is broken,you can easily disassemble the part and replace it with a new one ordered from Tata.Tata realizes that it will take some time for countries to allow the small vehicle on public roads due to safety requirements.However,Tata sees an immediate market among business firms who need inexpensive yet reliable vehicles to transport personnel around large manufacturing or warehousing facilities.One Tata manager stated: "Ninety percent of the time,company cars are used to transport only one or two persons and much of their travel is confined to the plant premises.The new Tata vehicle will not replace the large company cars but can reduce the number of company cars a firm must buy by a substantial amount,thus saving tremendous amounts of money." Executives at Tata are interested in a sales estimate in Great Britain,their first targeted market outside of India.They will construct a sales forecast based upon a survey of companies and they know that demand will vary substantially,depending on the size of the company.Small firms will not want any vehicles,medium-sized firms may want about 5 or 10 vehicles,and large firms may want 20 to 100 vehicles.Secondary data is available that allows Tata to identify all firms in Great Britain and to know the size of the firm.If a survey is conducted to predict demand for the new Tata vehicle among business firms,which of the following sampling methods would be most appropriate?

Accepted Answer

A) simple random sample 
B) judgment sample 
C) stratified sample 
D) cluster,area sample 
E) systematic sample 
A) simple random sample 
B) judgment sample 
C) stratified sample 
D) cluster,area sample 
E) systematic sample

Question 6

If a researcher examined the trading area for a shopping mall and felt it was a good match with the desired population,the subsequent mall-intercept sample could be called a purposive sample.

Accepted Answer

A) True 
 B)False

Question 7

The skip interval used in systematic sampling is computed by dividing the population list size by the sample size.

Accepted Answer

A) True 
 B)False

Question 8

You should obtain a listing of the population after:

Accepted Answer

A) defining the relevant population. 
B) accessing the population. 
C) designing the sample plan. 
D) drawing the sample. 
E) determining the method. 
A) defining the relevant population. 
B) accessing the population. 
C) designing the sample plan. 
D) drawing the sample. 
E) determining the method.

Question 9

If a population were not distributed symmetrically,you would use:

Accepted Answer

A) simple random sampling. 
B) systematic sampling. 
C) cluster sampling. 
D) stratified sampling. 
E) unbalanced sampling. 
A) simple random sampling. 
B) systematic sampling. 
C) cluster sampling. 
D) stratified sampling. 
E) unbalanced sampling.

In stratified sampling,we should always ensure that the sample drawn for each stratum is:

Sampling error is caused by two factors;one of them is:

One of the problems with online survey samples is the mechanics of the sample selection process.

If the strata sample sizes are faithful to their relative sizes in the population,you have what is called a proportionate stratified sample design.

If a researcher examined the trading area for a shopping mall and felt it was a good match with the desired population,the subsequent mall-intercept sample could be called a purposive sample.

The skip interval used in systematic sampling is computed by dividing the population list size by the sample size.

You should obtain a listing of the population after:

If a population were not distributed symmetrically,you would use:

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Defining the Problem and Research Objectives

Research Design

Secondary Data Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, developing Questions, and Designing the Questionnaire

Determining the Size of a Sample

Dealing With Fieldwork and Data Quality

Using Basic Descriptive Analysis, performing Population Estimates, and Testing Hypotheses

Implementing Basic Differences Tests

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

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Exam 9: Selecting the Sample

In stratified sampling,we should always ensure that the sample drawn for each stratum is:

Sampling error is caused by two factors;one of them is:

One of the problems with online survey samples is the mechanics of the sample selection process.

If the strata sample sizes are faithful to their relative sizes in the population,you have what is called a proportionate stratified sample design.

If a researcher examined the trading area for a shopping mall and felt it was a good match with the desired population,the subsequent mall-intercept sample could be called a purposive sample.

The skip interval used in systematic sampling is computed by dividing the population list size by the sample size.

You should obtain a listing of the population after:

If a population were not distributed symmetrically,you would use:

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Defining the Problem and Research Objectives

Research Design

Secondary Data Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, developing Questions, and Designing the Questionnaire

Determining the Size of a Sample

Dealing With Fieldwork and Data Quality

Using Basic Descriptive Analysis, performing Population Estimates, and Testing Hypotheses

Implementing Basic Differences Tests

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

Filters