Question 1

A census is defined as a subset of the population that somehow represents that entire group.

Accepted Answer

A) True 
 B)False

Question 2

Mall-intercept companies often use convenience sampling to recruit respondents.

Accepted Answer

A) True 
 B)False

Question 3

One of the differences between systematic sampling and simple random sampling is that the first one works its way through the entire population from beginning to end.The second one guarantees that the complete population will be covered,but without a systematic pattern.

Accepted Answer

A) True 
 B)False

Question 4

The data taken from a sample reveals that 45 percent are males and 55 percent are females,and 10 percent of the sample members earn over $50,000 per year.Comparing these figures with known data,such as census data for the geographical area defined by the population,would be a way of validating the sample.

Accepted Answer

A) True 
 B)False

Question 5

Stratified samples may use weighted means so that estimates of the overall sample may be made,as opposed to estimates from each stratum.

Accepted Answer

A) True 
 B)False

Question 6

Probability samples are those for which members of the population have a known chance of completing and actually turning in a survey.It has nothing to do with probability of being selected into the sample.

Accepted Answer

A) True 
 B)False

Question 7

Plus-one dialing procedure is a popular variation of random digit dialing that increases the number of calls to additional sample members (hence "plus")who may participate in the survey.

Accepted Answer

A) True 
 B)False

Question 8

Tom and Mary Nesbitt commissioned a local university to determine if there would be adequate demand for sailing outings on a large catamaran at a local beach frequented by vacationers.The beach was about 5 miles in length and was lined with hotels and condominiums that rented rooms and condos to thousands of visitors each year.At present,there were few water sports available and were limited to "active participant" rides,such as parasailing or kite sailing.The Nesbitts felt that if there was adequate demand,they may invest the required $750,000 needed to purchase the 110-foot-long catamaran that could carry as many as 80 passengers and a crew of eight on each trip.The Nesbitts felt that few of the persons living in the adjoining city near the beach would be in their target market.Instead,they felt 95% of their business would come from persons at the beach who would see the catamaran sailing back and forth and would walk to one of two locations to take the ride."We want a sample taken of persons who are actually on the beach during a single weekday in June," Mary said.Given that you want to have a probability sample,which of the following sample methods would likely be most appropriate?

Accepted Answer

A) simple random sample 
B) judgment sample 
C) stratified sample 
D) cluster,area sample 
E) systematic sample 
A) simple random sample 
B) judgment sample 
C) stratified sample 
D) cluster,area sample 
E) systematic sample

Question 9

The purpose of the weighted mean in stratified sampling is:

Accepted Answer

A) to provide an overall sample mean that represents all the strata. 
B) to provide more weight to those strata whose means are the lowest. 
C) to provide more weight to those strata whose means are the highest. 
D) to provide an overall sample mean that represents the majority of the strata. 
E) to provide more weight to those strata whose means are equal. 
A) to provide an overall sample mean that represents all the strata. 
B) to provide more weight to those strata whose means are the lowest. 
C) to provide more weight to those strata whose means are the highest. 
D) to provide an overall sample mean that represents the majority of the strata. 
E) to provide more weight to those strata whose means are equal.

Question 10

Simple random sampling is not a wise choice when you have:

Accepted Answer

A) a large population. 
B) a small population. 
C) a sample frame in electronic format. 
D) a large population that is not in electronic format. 
E) a small population that is not in electronic format. 
A) a large population. 
B) a small population. 
C) a sample frame in electronic format. 
D) a large population that is not in electronic format. 
E) a small population that is not in electronic format.

Question 11

One of the reasons systematic sampling is faster than simple random sampling is that the population size:

Accepted Answer

A) needs to be counted and numbered. 
B) does not need to be known. 
C) may be estimated and each element not numbered. 
D) cannot be known. 
E) It is not faster than simple random sampling. 
A) needs to be counted and numbered. 
B) does not need to be known. 
C) may be estimated and each element not numbered. 
D) cannot be known. 
E) It is not faster than simple random sampling.

Question 12

Samples may be validated only by obtaining samples from well-known,reputable sampling firms.

Accepted Answer

A) True 
 B)False

Question 13

Eddie Livingston is president of BankTrust,a banking firm with several bank locations.Eddie has been exploring the impact of service satisfaction with bank performance and is convinced that he can improve the bank's RONW if he can improve customer satisfaction.He has been contemplating a proposal from Tanner Research to begin a program of improving customer satisfaction.Tanner has recommended a survey of bank customers to establish gaps in service as perceived by the customers.Eddie knows that the bank has a list of all the customers and that this information is on an electronic database complete with mailing addresses and,for those having Internet service,email addresses.At the next meeting,Eddie expresses concern that sending a questionnaire to all bank customers is an inconvenience to them and he doesn't want to create more hassles.The researchers from Tanner Research assure Eddie that they can get the needed information for as few as a couple of hundred customers and that the results will be representative of all bank customers.Which of the following sample methods would most likely be appropriate?

Accepted Answer

A) simple random sample 
B) judgment sample 
C) stratified sample 
D) cluster,area sample 
E) systematic sample 
A) simple random sample 
B) judgment sample 
C) stratified sample 
D) cluster,area sample 
E) systematic sample

Question 14

One of the greatest pluses of online panels is high response rate.

Accepted Answer

A) True 
 B)False

Question 15

In area sampling,the two-step approach is more costly than the one-step approach because more areas and time are involved.

Accepted Answer

A) True 
 B)False

Question 16

A population is defined as the entire group under study as specified by the objectives of the research project.

Accepted Answer

A) True 
 B)False

Question 17

Quota samples refer to samples obtained by bid.

Accepted Answer

A) True 
 B)False

Question 18

When assessing sample frame error,which two factors are to be considered?

Accepted Answer

A) the cost of the frame versus the accuracy of the frame 
B) are people in the frame different from the population,and are people in the population not on the frame's list 
C) the coincidence rate and the bi-incidence rate 
D) the cost versus the timeliness of the frame 
E) the cost versus the manager's preferences 
A) the cost of the frame versus the accuracy of the frame 
B) are people in the frame different from the population,and are people in the population not on the frame's list 
C) the coincidence rate and the bi-incidence rate 
D) the cost versus the timeliness of the frame 
E) the cost versus the manager's preferences

Question 19

Which of the following best illustrates what is meant by validating the sample?

Accepted Answer

A) buying samples only from a well-known and respected sampling firm 
B) using samples that have,in the past,provided reliable and valid results 
C) comparing the sample's profile with a known profile such as the census 
D) confirming the manager's approval 
E) There is no way to "validate" a sample.This is why probability sampling methods are so important. 
A) buying samples only from a well-known and respected sampling firm 
B) using samples that have,in the past,provided reliable and valid results 
C) comparing the sample's profile with a known profile such as the census 
D) confirming the manager's approval 
E) There is no way to "validate" a sample.This is why probability sampling methods are so important.

Question 20

A master list of all the sample units in the population is known as the:

Accepted Answer

A) sample list. 
B) population master list. 
C) master frame. 
D) sample frame. 
E) population frame. 
A) sample list. 
B) population master list. 
C) master frame. 
D) sample frame. 
E) population frame.

A census is defined as a subset of the population that somehow represents that entire group.

Mall-intercept companies often use convenience sampling to recruit respondents.

One of the differences between systematic sampling and simple random sampling is that the first one works its way through the entire population from beginning to end.The second one guarantees that the complete population will be covered,but without a systematic pattern.

Stratified samples may use weighted means so that estimates of the overall sample may be made,as opposed to estimates from each stratum.

Probability samples are those for which members of the population have a known chance of completing and actually turning in a survey.It has nothing to do with probability of being selected into the sample.

Plus-one dialing procedure is a popular variation of random digit dialing that increases the number of calls to additional sample members (hence "plus")who may participate in the survey.

The purpose of the weighted mean in stratified sampling is:

Simple random sampling is not a wise choice when you have:

One of the reasons systematic sampling is faster than simple random sampling is that the population size:

Samples may be validated only by obtaining samples from well-known,reputable sampling firms.

One of the greatest pluses of online panels is high response rate.

In area sampling,the two-step approach is more costly than the one-step approach because more areas and time are involved.

A population is defined as the entire group under study as specified by the objectives of the research project.

Quota samples refer to samples obtained by bid.

When assessing sample frame error,which two factors are to be considered?

Which of the following best illustrates what is meant by validating the sample?

A master list of all the sample units in the population is known as the:

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Defining the Problem and Research Objectives

Research Design

Secondary Data Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, developing Questions, and Designing the Questionnaire

Determining the Size of a Sample

Dealing With Fieldwork and Data Quality

Using Basic Descriptive Analysis, performing Population Estimates, and Testing Hypotheses

Implementing Basic Differences Tests

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

Filters

Exam 9: Selecting the Sample

A census is defined as a subset of the population that somehow represents that entire group.

Mall-intercept companies often use convenience sampling to recruit respondents.

One of the differences between systematic sampling and simple random sampling is that the first one works its way through the entire population from beginning to end.The second one guarantees that the complete population will be covered,but without a systematic pattern.

Stratified samples may use weighted means so that estimates of the overall sample may be made,as opposed to estimates from each stratum.

Probability samples are those for which members of the population have a known chance of completing and actually turning in a survey.It has nothing to do with probability of being selected into the sample.

Plus-one dialing procedure is a popular variation of random digit dialing that increases the number of calls to additional sample members (hence "plus")who may participate in the survey.

The purpose of the weighted mean in stratified sampling is:

Simple random sampling is not a wise choice when you have:

One of the reasons systematic sampling is faster than simple random sampling is that the population size:

Samples may be validated only by obtaining samples from well-known,reputable sampling firms.

One of the greatest pluses of online panels is high response rate.

In area sampling,the two-step approach is more costly than the one-step approach because more areas and time are involved.

A population is defined as the entire group under study as specified by the objectives of the research project.

Quota samples refer to samples obtained by bid.

When assessing sample frame error,which two factors are to be considered?

Which of the following best illustrates what is meant by validating the sample?

A master list of all the sample units in the population is known as the:

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Defining the Problem and Research Objectives

Research Design

Secondary Data Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, developing Questions, and Designing the Questionnaire

Determining the Size of a Sample

Dealing With Fieldwork and Data Quality

Using Basic Descriptive Analysis, performing Population Estimates, and Testing Hypotheses

Implementing Basic Differences Tests

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

Filters