Question 1

Despite regional differences in the usage of various data collection modes,the highest usage for North America,Europe,and Asia-Pacific alike is in:

Accepted Answer

A) CATI (single mode). 
B) web surveys (self-completion). 
C) SMS text messaging (self-completion). 
D) IVR (interactive voice response). 
E) mixed mode CATI and web. 
A) CATI (single mode). 
B) web surveys (self-completion). 
C) SMS text messaging (self-completion). 
D) IVR (interactive voice response). 
E) mixed mode CATI and web.

Question 2

The data-collection landscape of China is the same as that in Western and European countries.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following is NOT a potential shortcoming of the telephone survey?

Accepted Answer

A) The respondent cannot be shown anything. 
B) It does not permit the interviewer to make various face-to-face judgments and evaluations. 
C) It does not permit a high quality sample. 
D) It does not allow for the observation of body language,facial expressions,or eye contact. 
E) There is an increased use of answering machines. 
A) The respondent cannot be shown anything. 
B) It does not permit the interviewer to make various face-to-face judgments and evaluations. 
C) It does not permit a high quality sample. 
D) It does not allow for the observation of body language,facial expressions,or eye contact. 
E) There is an increased use of answering machines.

Question 4

In ________,residents are uncomfortable allowing strangers in their homes.Therefore,________ surveying is more popular than door-to-door interviewing.

Accepted Answer

A) Canada;mall-intercept 
B) Scandinavia;telephone and online 
C) India;fully automated 
D) Mexico;in-office 
E) the United States;computer-administered 
A) Canada;mall-intercept 
B) Scandinavia;telephone and online 
C) India;fully automated 
D) Mexico;in-office 
E) the United States;computer-administered

Question 5

While mobile research is just arriving on the scene,it is an exciting approach that best fits the mobile lifestyle of mature consumers.

Accepted Answer

A) True 
 B)False

Question 6

One of the advantages of the person-administered survey is that the interviewer is able to respond to questions asked by respondents.

Accepted Answer

A) True 
 B)False

Question 7

CAPI stands for computer-assisted personal interviewing.

Accepted Answer

A) True 
 B)False

Question 8

Surveys involve interviews with a large number of respondents using a predesigned questionnaire.

Accepted Answer

A) True 
 B)False

Question 9

Central location telephone interviewing offers good control of interviewers.

Accepted Answer

A) True 
 B)False

Question 10

Research companies who select shopping malls for the purpose of conducting mall-intercept interviews tend to select malls:

Accepted Answer

A) only in the largest cities. 
B) that have a regional versus local market area. 
C) where the crime rates are exceptionally low. 
D) in cities where interview cooperation rates are the highest. 
E) with a wide variety of shops. 
A) only in the largest cities. 
B) that have a regional versus local market area. 
C) where the crime rates are exceptionally low. 
D) in cities where interview cooperation rates are the highest. 
E) with a wide variety of shops.

Question 11

All malls allow for as many research firms who wish to intercept shoppers because it attracts more customers.

Accepted Answer

A) True 
 B)False

Question 12

Some of the major advantages of using online surveys are:

Accepted Answer

A) easy-to-use SPAMBOTS to collect email addresses,lowering cost and increasing speed. 
B) real time access to data and availability of many respondents attained by sending out randomly selected emails. 
C) low cost,speed,and sample representativeness. 
D) low cost,speed,and real-time access to data. 
E) a high-tech image for the firm. 
A) easy-to-use SPAMBOTS to collect email addresses,lowering cost and increasing speed. 
B) real time access to data and availability of many respondents attained by sending out randomly selected emails. 
C) low cost,speed,and sample representativeness. 
D) low cost,speed,and real-time access to data. 
E) a high-tech image for the firm.

Question 13

Which of the following is NOT a question to consider when choosing a survey method?

Accepted Answer

A) What is the incidence rate? 
B) How much money is there for data collection? 
C) How much time is there for data collection? 
D) What type of respondent interaction is required? 
E) Which is the easiest method for the researcher? 
A) What is the incidence rate? 
B) How much money is there for data collection? 
C) How much time is there for data collection? 
D) What type of respondent interaction is required? 
E) Which is the easiest method for the researcher?

Question 14

The most popular type of self-administered survey is the:

Accepted Answer

A) group self-administered survey. 
B) drop-off survey. 
C) email survey. 
D) mail survey. 
E) anonymous survey. 
A) group self-administered survey. 
B) drop-off survey. 
C) email survey. 
D) mail survey. 
E) anonymous survey.

Question 15

Telephone surveys may be preferable to face-to-face surveys when the topics being addressed are sensitive.

Accepted Answer

A) True 
 B)False

Question 16

The primary disadvantage of computer-administered surveys is that:

Accepted Answer

A) real-time data capture is error-prone. 
B) because the data is entered directly into the computer,interview evaluation time is limited. 
C) costs of design,programming,debugging,and set up are high. 
D) a limited number of people have access to computers. 
E) technology anxiety is common. 
A) real-time data capture is error-prone. 
B) because the data is entered directly into the computer,interview evaluation time is limited. 
C) costs of design,programming,debugging,and set up are high. 
D) a limited number of people have access to computers. 
E) technology anxiety is common.

Question 17

Karen,of Standard Research,contemplates which survey method she will use for a client.She must balance:

Accepted Answer

A) the cost of the project with the level of statistical analysis that will be used. 
B) the time limitation of the client with the requirement that the surveys be representative. 
C) the lower quality of information generated by using a totally computer-administered survey with the desire to make additional profits using the latest technology. 
D) the quality of information desired with time deadlines and budget constraints. 
E) the wishes of the employees at Standard Research. 
A) the cost of the project with the level of statistical analysis that will be used. 
B) the time limitation of the client with the requirement that the surveys be representative. 
C) the lower quality of information generated by using a totally computer-administered survey with the desire to make additional profits using the latest technology. 
D) the quality of information desired with time deadlines and budget constraints. 
E) the wishes of the employees at Standard Research.

Question 18

In selecting the proper survey method,researchers balance:

Accepted Answer

A) the cost of the project with what the client is willing to pay. 
B) the time limitation of the client with the speed at which surveys must be conducted in order to have a profitable research firm. 
C) the quality of information desired with the requirement to take advantage of today's technology. 
D) the quality of information desired with time deadlines and budget constraints. 
E) what their employer wants,in addition to what the researchers want. 
A) the cost of the project with what the client is willing to pay. 
B) the time limitation of the client with the speed at which surveys must be conducted in order to have a profitable research firm. 
C) the quality of information desired with the requirement to take advantage of today's technology. 
D) the quality of information desired with time deadlines and budget constraints. 
E) what their employer wants,in addition to what the researchers want.

Question 19

Which of the following will increase mail survey response rates?

Accepted Answer

A) use of color 
B) stamps,rather than preprinted postage paid on the return envelopes 
C) use of a recognizable brand name 
D) confidentiality 
E) use of an alert letter 
A) use of color 
B) stamps,rather than preprinted postage paid on the return envelopes 
C) use of a recognizable brand name 
D) confidentiality 
E) use of an alert letter

Question 20

Which data collection mode requires interviewers to "navigate around gatekeepers"?

Accepted Answer

A) gatekeeper interviewing 
B) in-office interviewing 
C) CATI and CAPI 
D) CAPI and CATS 
E) online surveys 
A) gatekeeper interviewing 
B) in-office interviewing 
C) CATI and CAPI 
D) CAPI and CATS 
E) online surveys

Despite regional differences in the usage of various data collection modes,the highest usage for North America,Europe,and Asia-Pacific alike is in:

The data-collection landscape of China is the same as that in Western and European countries.

Which of the following is NOT a potential shortcoming of the telephone survey?

In ,residents are uncomfortable allowing strangers in their homes.Therefore, surveying is more popular than door-to-door interviewing.

While mobile research is just arriving on the scene,it is an exciting approach that best fits the mobile lifestyle of mature consumers.

One of the advantages of the person-administered survey is that the interviewer is able to respond to questions asked by respondents.

CAPI stands for computer-assisted personal interviewing.

Surveys involve interviews with a large number of respondents using a predesigned questionnaire.

Central location telephone interviewing offers good control of interviewers.

Research companies who select shopping malls for the purpose of conducting mall-intercept interviews tend to select malls:

All malls allow for as many research firms who wish to intercept shoppers because it attracts more customers.

Some of the major advantages of using online surveys are:

Which of the following is NOT a question to consider when choosing a survey method?

The most popular type of self-administered survey is the:

Telephone surveys may be preferable to face-to-face surveys when the topics being addressed are sensitive.

The primary disadvantage of computer-administered surveys is that:

Karen,of Standard Research,contemplates which survey method she will use for a client.She must balance:

In selecting the proper survey method,researchers balance:

Which of the following will increase mail survey response rates?

Which data collection mode requires interviewers to "navigate around gatekeepers"?

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Defining the Problem and Research Objectives

Research Design

Secondary Data Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Understanding Measurement, developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing With Fieldwork and Data Quality

Using Basic Descriptive Analysis, performing Population Estimates, and Testing Hypotheses

Implementing Basic Differences Tests

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

Filters

Exam 7: Evaluating Survey Data Collection Methods

Despite regional differences in the usage of various data collection modes,the highest usage for North America,Europe,and Asia-Pacific alike is in:

The data-collection landscape of China is the same as that in Western and European countries.

Which of the following is NOT a potential shortcoming of the telephone survey?

In ________,residents are uncomfortable allowing strangers in their homes.Therefore,________ surveying is more popular than door-to-door interviewing.

While mobile research is just arriving on the scene,it is an exciting approach that best fits the mobile lifestyle of mature consumers.

One of the advantages of the person-administered survey is that the interviewer is able to respond to questions asked by respondents.

CAPI stands for computer-assisted personal interviewing.

Surveys involve interviews with a large number of respondents using a predesigned questionnaire.

Central location telephone interviewing offers good control of interviewers.

Research companies who select shopping malls for the purpose of conducting mall-intercept interviews tend to select malls:

All malls allow for as many research firms who wish to intercept shoppers because it attracts more customers.

Some of the major advantages of using online surveys are:

Which of the following is NOT a question to consider when choosing a survey method?

The most popular type of self-administered survey is the:

Telephone surveys may be preferable to face-to-face surveys when the topics being addressed are sensitive.

The primary disadvantage of computer-administered surveys is that:

Karen,of Standard Research,contemplates which survey method she will use for a client.She must balance:

In selecting the proper survey method,researchers balance:

Which of the following will increase mail survey response rates?

Which data collection mode requires interviewers to "navigate around gatekeepers"?

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Defining the Problem and Research Objectives

Research Design

Secondary Data Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Understanding Measurement, developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing With Fieldwork and Data Quality

Using Basic Descriptive Analysis, performing Population Estimates, and Testing Hypotheses

Implementing Basic Differences Tests

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

Filters

In ,residents are uncomfortable allowing strangers in their homes.Therefore, surveying is more popular than door-to-door interviewing.