Question 1

Which of the following would be considered an example of the drop-off survey?

Accepted Answer

A) A researcher brings a questionnaire to a respondent's home and leaves it to be completed. 
B) A hotel leaves a questionnaire in a room for customers to evaluate their accommodations. 
C) A retail store offers a customer a survey and promises a gift certificate if they return the questionnaire on their next visit. 
D) A graduate student hands surveys out to other students to be placed in a drop box when completed. 
E) All of the above would be considered drop-off surveys. 
A) A researcher brings a questionnaire to a respondent's home and leaves it to be completed. 
B) A hotel leaves a questionnaire in a room for customers to evaluate their accommodations. 
C) A retail store offers a customer a survey and promises a gift certificate if they return the questionnaire on their next visit. 
D) A graduate student hands surveys out to other students to be placed in a drop box when completed. 
E) All of the above would be considered drop-off surveys.

Question 2

One of the advantages of surveys is that they can tap the "unseen" - motives,interests,attitudes,and intentions.

Accepted Answer

A) True 
 B)False

Question 3

An advantage of in-office interviews is that they have low costs.

Accepted Answer

A) True 
 B)False

Question 4

Interview evaluation refers to:

Accepted Answer

A) an evaluation of the quality of the interviews by an editor. 
B) an evaluation of the interviews by the client/manager. 
C) an overall procedure for evaluating the quality of the entire interview process. 
D) respondent anxieties caused by the presence of an interviewer. 
E) interviewer anxieties caused by the interview procedure. 
A) an evaluation of the quality of the interviews by an editor. 
B) an evaluation of the interviews by the client/manager. 
C) an overall procedure for evaluating the quality of the entire interview process. 
D) respondent anxieties caused by the presence of an interviewer. 
E) interviewer anxieties caused by the interview procedure.

Question 5

Which of the following is NOT part of the definition of survey?

Accepted Answer

A) interviews 
B) large number 
C) predesigned questionnaires 
D) respondents 
E) computer 
A) interviews 
B) large number 
C) predesigned questionnaires 
D) respondents 
E) computer

Question 6

Which of the following is a NOT a disadvantage of person-administered surveys?

Accepted Answer

A) They are slower than other methods. 
B) They are more expensive. 
C) They are prone to errors. 
D) They are rigid,not adaptable. 
E) Respondents may fear interview evaluation. 
A) They are slower than other methods. 
B) They are more expensive. 
C) They are prone to errors. 
D) They are rigid,not adaptable. 
E) Respondents may fear interview evaluation.

Question 7

Mixed-mode surveys are also referred to as "hybrid surveys."

Accepted Answer

A) True 
 B)False

Question 8

Typically,mail surveys attain response rates of:

Accepted Answer

A) about 50 percent 
B) more than 80 percent 
C) between 30 and 40 percent 
D) less than 20 percent 
E) around 75 percent 
A) about 50 percent 
B) more than 80 percent 
C) between 30 and 40 percent 
D) less than 20 percent 
E) around 75 percent

Question 9

Which of the following is NOT an advantage of mail surveys?

Accepted Answer

A) nonresponse 
B) cost 
C) no need for interviewer training 
D) available mailing lists 
E) no need for interviewer compensation 
A) nonresponse 
B) cost 
C) no need for interviewer training 
D) available mailing lists 
E) no need for interviewer compensation

Question 10

Which of the following is NOT a method for collecting survey data?

Accepted Answer

A) person-administered surveys 
B) computer-administered surveys 
C) self-administered surveys 
D) multiple modal surveys 
E) mixed-mode surveys 
A) person-administered surveys 
B) computer-administered surveys 
C) self-administered surveys 
D) multiple modal surveys 
E) mixed-mode surveys

Which of the following would be considered an example of the drop-off survey?

One of the advantages of surveys is that they can tap the "unseen" - motives,interests,attitudes,and intentions.

An advantage of in-office interviews is that they have low costs.

Interview evaluation refers to:

Which of the following is NOT part of the definition of survey?

Which of the following is a NOT a disadvantage of person-administered surveys?

Mixed-mode surveys are also referred to as "hybrid surveys."

Typically,mail surveys attain response rates of:

Which of the following is NOT an advantage of mail surveys?

Which of the following is NOT a method for collecting survey data?

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Defining the Problem and Research Objectives

Research Design

Secondary Data Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Understanding Measurement, developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing With Fieldwork and Data Quality

Using Basic Descriptive Analysis, performing Population Estimates, and Testing Hypotheses

Implementing Basic Differences Tests

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

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Exam 7: Evaluating Survey Data Collection Methods

Which of the following would be considered an example of the drop-off survey?

One of the advantages of surveys is that they can tap the "unseen" - motives,interests,attitudes,and intentions.

An advantage of in-office interviews is that they have low costs.

Interview evaluation refers to:

Which of the following is NOT part of the definition of survey?

Which of the following is a NOT a disadvantage of person-administered surveys?

Mixed-mode surveys are also referred to as "hybrid surveys."

Typically,mail surveys attain response rates of:

Which of the following is NOT an advantage of mail surveys?

Which of the following is NOT a method for collecting survey data?

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Defining the Problem and Research Objectives

Research Design

Secondary Data Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Understanding Measurement, developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing With Fieldwork and Data Quality

Using Basic Descriptive Analysis, performing Population Estimates, and Testing Hypotheses

Implementing Basic Differences Tests

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

Filters