Exam 7: Evaluating Survey Data Collection Methods

Karen has just started her first research project for her new firm,Standard Research.After meeting with the project team,Karen knows that the client,Cookies! Cookies! Cookies! (C!C!C!),is interested in statistical analyses to help decide on a new cookie flavor for their "healthy" line.C!C!C! needs to test whether the concept of the new flavor sounds appealing;consumers do not actually need to taste the flavor.Which of the following survey data collection methods should be used to best meet the client's needs?

Which of the following data collection modes would be more appropriate for research on a product requiring demonstration that is targeted to the business-to-business market as opposed to the consumer market?

Because shopping malls usually draw customers from a large area,they excel in terms of providing representative samples.

The primary disadvantage of Apps mobile data collection is that:

A CATI is a form of person-administered interview.

What is NOT a unique advantage of using person-administered surveys?

Traditional telephone interviewing offers opportunities for interviewer cheating.

Which of the following is considered a computer-assisted interview?

Telephone surveys have the potential to provide a high-quality sample.

Which type of interview technique offers the advantages of cost,quality,and speed?

One disadvantage of mall-intercept interviewing is that:

Karl Pittman commissioned a research project from the research firm of ADVICE,INC.The results of the project will be presented in a court case and Karl wonders if the opposing lawyers in the trial will question whether or not the telephone calls,used to collect the data,were actually made.Sue Miller,project director at ADVICE,INC. ,had thought ahead and verified that the interviews were actually conducted.She used the standard industry method for verification.Which of the following did she use?

The CATI approach has many benefits,but it does not eliminate the need for editing completed questionnaires.

What are some of the problems associated with traditional telephone interviews?

Adaptability refers to the ability to react to respondent differences.Which survey method is best suited for adaptability?

One of the disadvantages of online surveys is that they may lack sample representativeness.

Real-time capture of data is available only through the use of in-home interviewing,provided the researcher has a modem and may transmit the survey results to a computer shortly after the interview.

With CATI systems,tabulations may be run at any time during the study and,as a result,questions may be added or deleted from the study.

It is believed that conducting an interview in the respondent's home improves the quality of the data and facilitates the rapport between interviewer and interviewee.

One of the main advantages of browser-based mobile data collection is that: