Question 1

The term visual media signifies any format in which one or more visual elements play a central role in conveying the content of a message.

Accepted Answer

A) True 
 B)False  True

Question 2

Why is timing important to the success of the message?

Accepted Answer

A) It shows the sender has good business sense 
B) It will reduce information overload 
C) It will determine the merit of the message 
D) It will help audience members determine how to best respond 
E) If receivers are busy,they are less likely to pay attention to it 
A) It shows the sender has good business sense 
B) It will reduce information overload 
C) It will determine the merit of the message 
D) It will help audience members determine how to best respond 
E) If receivers are busy,they are less likely to pay attention to it E

Question 3

What are the steps in the three-step writing process?

Accepted Answer

A) Writing,proofing,and distributing 
B) Planning,writing,and completing 
C) Analysis,commitment,and implementation 
D) Writing,adapting,and composing 
E) Analysis,gathering,and organizing 
A) Writing,proofing,and distributing 
B) Planning,writing,and completing 
C) Analysis,commitment,and implementation 
D) Writing,adapting,and composing 
E) Analysis,gathering,and organizing B

Question 4

What is a communication medium?

Accepted Answer

A) The system used to deliver a message 
B) The completion of steps in the journalistic approach 
C) A knowledge management system 
D) The form a message takes 
E) The use of digital technology for research 
A) The system used to deliver a message 
B) The completion of steps in the journalistic approach 
C) A knowledge management system 
D) The form a message takes 
E) The use of digital technology for research

Question 5

According to the concept of media richness,the richness of a medium does NOT depend on its ability to

Accepted Answer

A) facilitate feedback. 
B) establish a personal focus. 
C) handle multiple information cues simultaneously. 
D) convey a sense of affluence and exclusivity. 
A) facilitate feedback. 
B) establish a personal focus. 
C) handle multiple information cues simultaneously. 
D) convey a sense of affluence and exclusivity.

Question 6

Which of the following is an example of a message topic?

Accepted Answer

A) "To get the board of directors to increase the research and development budget" 
B) "Competitors spend more than our company does on research and development" 
C) "Funding for research and development" 
D) "The research and development budget is inadequate in our competitive marketplace" 
A) "To get the board of directors to increase the research and development budget" 
B) "Competitors spend more than our company does on research and development" 
C) "Funding for research and development" 
D) "The research and development budget is inadequate in our competitive marketplace"

Question 7

As it applies to business communication,presenting information in a well-organized manner

Accepted Answer

A) helps your readers understand the message. 
B) encourages your readers to accept the message. 
C) allows your readers to save time. 
D) all of the above. 
A) helps your readers understand the message. 
B) encourages your readers to accept the message. 
C) allows your readers to save time. 
D) all of the above.

Question 8

How should a message begin when you're using the direct approach?

Accepted Answer

A) Main idea 
B) Recommendations 
C) Conclusion 
D) Scope 
E) Evidence 
A) Main idea 
B) Recommendations 
C) Conclusion 
D) Scope 
E) Evidence

Question 9

Which of the following is NOT a general category common to business communication?

Accepted Answer

A) To inform 
B) To persuade 
C) To negotiate 
D) To collaborate 
A) To inform 
B) To persuade 
C) To negotiate 
D) To collaborate

Question 10

When you craft messages with realistic goals,which of these traits are you exhibiting?

Accepted Answer

A) Good business sense 
B) A willingness to compromise whenever you encounter resistance 
C) Highly efficient writing 
D) Concern for upper management's emotional needs 
E) A strong sense of individualism 
A) Good business sense 
B) A willingness to compromise whenever you encounter resistance 
C) Highly efficient writing 
D) Concern for upper management's emotional needs 
E) A strong sense of individualism

Question 11

What steps should be taken during the planning stage of the three-step writing process?

Accepted Answer

To plan any message,first analyze the si

Question 12

Briefly describe how to meet an unfamiliar audience's informational needs.

Accepted Answer

When you don't know your audie

Question 13

Messages that combine powerful visuals with supporting text can be effective because

Accepted Answer

A) visuals lower communication barriers for multilingual audiences. 
B) visuals are easier to remember than purely textual descriptions or explanations. 
C) visuals are effective at describing complex ideas and processes. 
D) all of the above. 
A) visuals lower communication barriers for multilingual audiences. 
B) visuals are easier to remember than purely textual descriptions or explanations. 
C) visuals are effective at describing complex ideas and processes. 
D) all of the above.

Question 14

All of the following EXCEPT ________ pertain to the scope of a business message.

Accepted Answer

A) the range of information that is presented 
B) the sequence in which the information is presented 
C) the overall length of the message 
D) the level of detail presented in the message 
A) the range of information that is presented 
B) the sequence in which the information is presented 
C) the overall length of the message 
D) the level of detail presented in the message

Question 15

Which of the following is an example of when a richer medium would help the audience understand the message?

Accepted Answer

A) When the message is non-routine 
B) When the message is simple 
C) When the audience does not have a preference 
D) When a message is urgent 
E) When the sender is trying to contain costs 
A) When the message is non-routine 
B) When the message is simple 
C) When the audience does not have a preference 
D) When a message is urgent 
E) When the sender is trying to contain costs

Question 16

An effective communicator knows how to select the best combination of media and channels to reach his or her target audience.Identify the six basic media-channel combinations from which a communicator can choose.

Accepted Answer

The simplest way to categorize media cho

Question 17

The ________ of a message is its overall subject,while the ________ is a specific statement about that overall subject.

Accepted Answer

A) medium; theme 
B) topic; main idea 
C) scope; purpose 
D) focal point; rationale 
A) medium; theme 
B) topic; main idea 
C) scope; purpose 
D) focal point; rationale

Question 18

Most media can only be distributed through one channel.

Accepted Answer

A) True 
 B)False

Question 19

What should be done if you are unsure of the types of information the audience will need from you?

Accepted Answer

A) Ask them 
B) Follow their blogs 
C) Access the knowledge management system 
D) Cover all key points in detail 
E) Gather more information than needed 
A) Ask them 
B) Follow their blogs 
C) Access the knowledge management system 
D) Cover all key points in detail 
E) Gather more information than needed

Question 20

The general purpose of a message identifies what you hope to accomplish with the message and what your audience should do or think after receiving your message.

Accepted Answer

A) True 
 B)False

The term visual media signifies any format in which one or more visual elements play a central role in conveying the content of a message.

Why is timing important to the success of the message?

What are the steps in the three-step writing process?

What is a communication medium?

According to the concept of media richness,the richness of a medium does NOT depend on its ability to

Which of the following is an example of a message topic?

As it applies to business communication,presenting information in a well-organized manner

How should a message begin when you're using the direct approach?

Which of the following is NOT a general category common to business communication?

When you craft messages with realistic goals,which of these traits are you exhibiting?

What steps should be taken during the planning stage of the three-step writing process?

Briefly describe how to meet an unfamiliar audience's informational needs.

Messages that combine powerful visuals with supporting text can be effective because

All of the following EXCEPT ________ pertain to the scope of a business message.

Which of the following is an example of when a richer medium would help the audience understand the message?

An effective communicator knows how to select the best combination of media and channels to reach his or her target audience.Identify the six basic media-channel combinations from which a communicator can choose.

The of a message is its overall subject,while the is a specific statement about that overall subject.

Most media can only be distributed through one channel.

What should be done if you are unsure of the types of information the audience will need from you?

The general purpose of a message identifies what you hope to accomplish with the message and what your audience should do or think after receiving your message.

Understanding the Foundations of Business Communications

Collaboration,Interpersonal Communication,and Business Etiquette

Communication Challenges in a Diverse,Global Marketplace

Writing Business Messages

Completing Business Messages

Digital Media

Social Media

Visual Media

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Finding,Evaluating,and Processing Information

Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Presentations in a Social Media Environment

Enhancing Presentations with Slides and Other Visuals

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters

Exam 4: Planning Business Messages

The term visual media signifies any format in which one or more visual elements play a central role in conveying the content of a message.

Why is timing important to the success of the message?

What are the steps in the three-step writing process?

What is a communication medium?

According to the concept of media richness,the richness of a medium does NOT depend on its ability to

Which of the following is an example of a message topic?

As it applies to business communication,presenting information in a well-organized manner

How should a message begin when you're using the direct approach?

Which of the following is NOT a general category common to business communication?

When you craft messages with realistic goals,which of these traits are you exhibiting?

What steps should be taken during the planning stage of the three-step writing process?

Briefly describe how to meet an unfamiliar audience's informational needs.

Messages that combine powerful visuals with supporting text can be effective because

All of the following EXCEPT ________ pertain to the scope of a business message.

Which of the following is an example of when a richer medium would help the audience understand the message?

An effective communicator knows how to select the best combination of media and channels to reach his or her target audience.Identify the six basic media-channel combinations from which a communicator can choose.

The ________ of a message is its overall subject,while the ________ is a specific statement about that overall subject.

Most media can only be distributed through one channel.

What should be done if you are unsure of the types of information the audience will need from you?

The general purpose of a message identifies what you hope to accomplish with the message and what your audience should do or think after receiving your message.

Understanding the Foundations of Business Communications

Collaboration,Interpersonal Communication,and Business Etiquette

Communication Challenges in a Diverse,Global Marketplace

Writing Business Messages

Completing Business Messages

Digital Media

Social Media

Visual Media

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Finding,Evaluating,and Processing Information

Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Presentations in a Social Media Environment

Enhancing Presentations with Slides and Other Visuals

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters

The of a message is its overall subject,while the is a specific statement about that overall subject.