Question 1

Which of the following should be encouraged in a collaborative wiki environment?

Accepted Answer

A) Complete agreement 
B) Respectful discussion and disagreement 
C) Limited discussion before decision making 
D) Removal from group if there is disagreement 
E) Constant revisions and updates 
A) Complete agreement 
B) Respectful discussion and disagreement 
C) Limited discussion before decision making 
D) Removal from group if there is disagreement 
E) Constant revisions and updates B

Question 2

Your online personality should change to match the norms of each social platform you use.

Accepted Answer

A) True 
 B)False  False

Question 3

All of the items listed below EXCEPT ________ are important when you're completing messages for your blog.

Accepted Answer

A) determining the scope and subject of your message 
B) evaluating the content and readability of your message 
C) proofreading your message to catch and correct errors and oversights 
D) using your blogging system's tools to post your message 
A) determining the scope and subject of your message 
B) evaluating the content and readability of your message 
C) proofreading your message to catch and correct errors and oversights 
D) using your blogging system's tools to post your message A

Question 4

Because responses to online posts can act as reference material,what should be kept in mind when preparing such posts?

Accepted Answer

A) Your needs as a communicator 
B) A long timeframe and a wider audience 
C) Ability to transfer information to other types of technology 
D) How to replace your posts with video and other materials 
E) That you are writing to a group of experienced users 
A) Your needs as a communicator 
B) A long timeframe and a wider audience 
C) Ability to transfer information to other types of technology 
D) How to replace your posts with video and other materials 
E) That you are writing to a group of experienced users

Question 5

Social networks are a natural tool for bringing together ________,people who engage in similar work,and ________,people who share enthusiasm for a particular product or activity.

Accepted Answer

A) private networks; public networks 
B) virtual networks; brand societies 
C) communities of practice; communities of interest 
D) special interest groups; word-of-mouth conclaves 
A) private networks; public networks 
B) virtual networks; brand societies 
C) communities of practice; communities of interest 
D) special interest groups; word-of-mouth conclaves

Question 6

Describe how communities of practice and brand communities can benefit companies.

Accepted Answer

Social networks are a natural tool for b

Question 7

Which of the following acts as a search mechanism on a microblog such as Twitter?

Accepted Answer

A) Hashtags 
B) Crowdsourcing 
C) Links to Wikis 
D) Forwarding messages 
E) Sandboxes 
A) Hashtags 
B) Crowdsourcing 
C) Links to Wikis 
D) Forwarding messages 
E) Sandboxes

Question 8

When you're writing content for social media,

Accepted Answer

A) write in a corporate voice. 
B) write informally,but not carelessly. 
C) write from an objective third-person point of view. 
D) don't worry about revising or proofreading what you've written. 
A) write in a corporate voice. 
B) write informally,but not carelessly. 
C) write from an objective third-person point of view. 
D) don't worry about revising or proofreading what you've written.

Question 9

The primary value of a wiki stems from

Accepted Answer

A) its revolutionary technology. 
B) its unwavering focus on individual experts. 
C) the collaborative efforts of its contributors. 
D) its potential to replace popular online social networks. 
A) its revolutionary technology. 
B) its unwavering focus on individual experts. 
C) the collaborative efforts of its contributors. 
D) its potential to replace popular online social networks.

Question 10

Twitter followers consider ________ to be the most valuable type of tweets.

Accepted Answer

A) generic messages,such as saying "good morning" 
B) messages that engage followers,such as asking them for advice 
C) complaints from someone who's stuck in traffic or having a bad day 
D) random musings about a weekend at the beach 
A) generic messages,such as saying "good morning" 
B) messages that engage followers,such as asking them for advice 
C) complaints from someone who's stuck in traffic or having a bad day 
D) random musings about a weekend at the beach

Question 11

When creating a new wiki,the long-term purpose should be planned,just as it would be on a blog or podcast.

Accepted Answer

A) True 
 B)False

Question 12

Rather than subscribing to a public microblogging service,some companies implement ________ that are intended for internal use only.

Accepted Answer

A) localized transmission systems 
B) proprietary message protocols 
C) internal micromessaging systems 
D) corporate communication circuits 
A) localized transmission systems 
B) proprietary message protocols 
C) internal micromessaging systems 
D) corporate communication circuits

Question 13

YouTube,Wikipedia,and Twitter are popular examples of

Accepted Answer

A) general-purpose social networks. 
B) user-generated content sites. 
C) community macromedia outlets. 
D) private-label social networks. 
A) general-purpose social networks. 
B) user-generated content sites. 
C) community macromedia outlets. 
D) private-label social networks.

Question 14

How can blogs be used to manage rumors within an organization?

Accepted Answer

A) By forcing everyone to pay attention to corporate management 
B) By acting as the anchor for all social media communication 
C) By keeping employees better informed,they can reduce the need for grapevines 
D) When there are policy and issue discussions 
E) By managing employee and market research 
A) By forcing everyone to pay attention to corporate management 
B) By acting as the anchor for all social media communication 
C) By keeping employees better informed,they can reduce the need for grapevines 
D) When there are policy and issue discussions 
E) By managing employee and market research

Question 15

With the rise of social media in business,community manager is one of the hottest new jobs in the workplace.Typically,community managers are NOT responsible for

Accepted Answer

A) reconciling net income and cash flow from social media operations. 
B) understanding the "nuts and bolts" of using social media effectively. 
C) inspiring people to be passionate about a company and its brands. 
D) measuring the effects of social interaction and using them to plan new initiatives. 
A) reconciling net income and cash flow from social media operations. 
B) understanding the "nuts and bolts" of using social media effectively. 
C) inspiring people to be passionate about a company and its brands. 
D) measuring the effects of social interaction and using them to plan new initiatives.

Question 16

Which of the following is one area of ethical concern on a content curation site?

Accepted Answer

A) Presenting someone else's content as yours 
B) Filtering materials 
C) Targeting a specific audience 
D) Incorporating articles,video,and other media 
E) Using a dedicated website 
A) Presenting someone else's content as yours 
B) Filtering materials 
C) Targeting a specific audience 
D) Incorporating articles,video,and other media 
E) Using a dedicated website

Question 17

Identify and discuss some of the ways Twitter is being used in business today.

Accepted Answer

Businesspeople can use Twitter as a real

Question 18

Why do social media require a different approach than other forms of communication?

Accepted Answer

These media represent a fundamental shif

Question 19

In general,user-generated content sites have yielded disappointing results for companies that have used them for business purposes.

Accepted Answer

A) True 
 B)False

Question 20

Successful social network groups can be defined fairly narrowly,such as owners of a specific product.

Accepted Answer

A) True 
 B)False

Which of the following should be encouraged in a collaborative wiki environment?

Your online personality should change to match the norms of each social platform you use.

All of the items listed below EXCEPT ________ are important when you're completing messages for your blog.

Because responses to online posts can act as reference material,what should be kept in mind when preparing such posts?

Social networks are a natural tool for bringing together ,people who engage in similar work,and ,people who share enthusiasm for a particular product or activity.

Describe how communities of practice and brand communities can benefit companies.

Which of the following acts as a search mechanism on a microblog such as Twitter?

When you're writing content for social media,

The primary value of a wiki stems from

Twitter followers consider ________ to be the most valuable type of tweets.

When creating a new wiki,the long-term purpose should be planned,just as it would be on a blog or podcast.

Rather than subscribing to a public microblogging service,some companies implement ________ that are intended for internal use only.

YouTube,Wikipedia,and Twitter are popular examples of

How can blogs be used to manage rumors within an organization?

With the rise of social media in business,community manager is one of the hottest new jobs in the workplace.Typically,community managers are NOT responsible for

Which of the following is one area of ethical concern on a content curation site?

Identify and discuss some of the ways Twitter is being used in business today.

Why do social media require a different approach than other forms of communication?

In general,user-generated content sites have yielded disappointing results for companies that have used them for business purposes.

Successful social network groups can be defined fairly narrowly,such as owners of a specific product.

Understanding the Foundations of Business Communications

Collaboration,Interpersonal Communication,and Business Etiquette

Communication Challenges in a Diverse,Global Marketplace

Planning Business Messages

Writing Business Messages

Completing Business Messages

Digital Media

Visual Media

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Finding,Evaluating,and Processing Information

Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Presentations in a Social Media Environment

Enhancing Presentations with Slides and Other Visuals

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters

Exam 8: Social Media

Which of the following should be encouraged in a collaborative wiki environment?

Your online personality should change to match the norms of each social platform you use.

All of the items listed below EXCEPT ________ are important when you're completing messages for your blog.

Because responses to online posts can act as reference material,what should be kept in mind when preparing such posts?

Social networks are a natural tool for bringing together ________,people who engage in similar work,and ________,people who share enthusiasm for a particular product or activity.

Describe how communities of practice and brand communities can benefit companies.

Which of the following acts as a search mechanism on a microblog such as Twitter?

When you're writing content for social media,

The primary value of a wiki stems from

Twitter followers consider ________ to be the most valuable type of tweets.

When creating a new wiki,the long-term purpose should be planned,just as it would be on a blog or podcast.

Rather than subscribing to a public microblogging service,some companies implement ________ that are intended for internal use only.

YouTube,Wikipedia,and Twitter are popular examples of

How can blogs be used to manage rumors within an organization?

With the rise of social media in business,community manager is one of the hottest new jobs in the workplace.Typically,community managers are NOT responsible for

Which of the following is one area of ethical concern on a content curation site?

Identify and discuss some of the ways Twitter is being used in business today.

Why do social media require a different approach than other forms of communication?

In general,user-generated content sites have yielded disappointing results for companies that have used them for business purposes.

Successful social network groups can be defined fairly narrowly,such as owners of a specific product.

Understanding the Foundations of Business Communications

Collaboration,Interpersonal Communication,and Business Etiquette

Communication Challenges in a Diverse,Global Marketplace

Planning Business Messages

Writing Business Messages

Completing Business Messages

Digital Media

Visual Media

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Finding,Evaluating,and Processing Information

Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Presentations in a Social Media Environment

Enhancing Presentations with Slides and Other Visuals

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters

Social networks are a natural tool for bringing together ,people who engage in similar work,and ,people who share enthusiasm for a particular product or activity.