Question 1

Persuasive messages often follow a specialized four-phase format called the

Accepted Answer

A) PDQ plan. 
B) AIDA model. 
C) ASAP model. 
D) DEFF approach. 
A) PDQ plan. 
B) AIDA model. 
C) ASAP model. 
D) DEFF approach. B

Question 2

Using simple language in persuasive messages usually increases your credibility with a skeptical audience.

Accepted Answer

A) True 
 B)False  True

Question 3

Using the AIDA approach with social media

Accepted Answer

A) requires the same steps as the AIDA approach with conventional media. 
B) does not work at all. 
C) requires a different,more interactive approach. 
D) requires a more rigid approach. 
E) is unethical. 
A) requires the same steps as the AIDA approach with conventional media. 
B) does not work at all. 
C) requires a different,more interactive approach. 
D) requires a more rigid approach. 
E) is unethical. C

Question 4

Describe each of the four phases of the AIDA model for persuasive messages.

Accepted Answer

(1)Attention: Make your audience want to

Question 5

In marketing and sales messages,the best way to handle potential objections is to

Accepted Answer

A) avoid mentioning them. 
B) identify them up front and try to address as many as you can. 
C) explain why the objections aren't really important. 
D) suggest that anyone who has them simply needs to do more research. 
E) include a fact sheet with a message that addresses potential objections. 
A) avoid mentioning them. 
B) identify them up front and try to address as many as you can. 
C) explain why the objections aren't really important. 
D) suggest that anyone who has them simply needs to do more research. 
E) include a fact sheet with a message that addresses potential objections.

Question 6

The desire phase of a conventional marketing or sales message should

Accepted Answer

A) cut through "the clutter" to get your audience's attention. 
B) offer just enough information to build interest in the product or service. 
C) expand on your explanation of how the product or service will benefit the audience. 
D) include a persuasive call to action. 
E) offer discounts and premiums if the item is bought right now. 
A) cut through "the clutter" to get your audience's attention. 
B) offer just enough information to build interest in the product or service. 
C) expand on your explanation of how the product or service will benefit the audience. 
D) include a persuasive call to action. 
E) offer discounts and premiums if the item is bought right now.

Question 7

________ information includes age,gender,occupation,income,and education.

Accepted Answer

A) Demographic 
B) Stenographic 
C) Psychographic 
D) Typographic 
A) Demographic 
B) Stenographic 
C) Psychographic 
D) Typographic

Question 8

Most persuasive business messages involve requests for action.

Accepted Answer

A) True 
 B)False

Question 9

Discuss the role of emotional and logical appeals in persuasive messages.

Accepted Answer

Generally speaking,persuasive business m

Question 10

What role does conversation marketing play in promotional messages for social media?

Accepted Answer

In the social media landscape,consumers

Question 11

If you can't be sure which medium will be best to convey your persuasive message to a diverse audience,you should

Accepted Answer

A) choose the one that is most economical. 
B) select the one that is easiest to use (such as email). 
C) use two or more media at the same time. 
D) choose one at random and see how well it works. 
E) ask the audience about their preference. 
A) choose the one that is most economical. 
B) select the one that is easiest to use (such as email). 
C) use two or more media at the same time. 
D) choose one at random and see how well it works. 
E) ask the audience about their preference.

Question 12

After analyzing the situations,which of the following should be the next step in creating a compelling persuasive message?

Accepted Answer

A) Selecting the channel and medium 
B) Organizing information 
C) Limiting the scope of information 
D) Writing the message 
E) Gathering necessary information 
A) Selecting the channel and medium 
B) Organizing information 
C) Limiting the scope of information 
D) Writing the message 
E) Gathering necessary information

Question 13

Why is it especially important in marketing and sales messages to avoid implying offers or promises you cannot fulfill?

Accepted Answer

In many states,marketing and sales messa

Question 14

If a supervisor tells a worker who consistently arrives late,"I know you don't want to have your pay docked," the supervisor is addressing the worker's need for

Accepted Answer

A) safety and security. 
B) acceptance. 
C) status and esteem. 
D) self-actualization. 
E) belonging. 
A) safety and security. 
B) acceptance. 
C) status and esteem. 
D) self-actualization. 
E) belonging.

Question 15

AIDA stands for

Accepted Answer

A) appeal,indirect,direct,action. 
B) anticipate inquiry in doing adjustments. 
C) assume,insist,describe,act. 
D) attention,interest,desire,action. 
A) appeal,indirect,direct,action. 
B) anticipate inquiry in doing adjustments. 
C) assume,insist,describe,act. 
D) attention,interest,desire,action.

Question 16

Few smartphone users get shopping-related information on their devices.

Accepted Answer

A) True 
 B)False

Question 17

In preparing to write persuasive messages,what two categories of information are vital to assess the needs of your audience and what do the two categories include?

Accepted Answer

Demographics (the age,gender,occupation,

Question 18

Marketers use quantifiable characteristics known as ________ and psychological characteristics known as ________ to help them understand the needs of an audience.

Accepted Answer

A) social graphics,intuitional data 
B) demographics,psychographics 
C) crowdsourcing,regionalism 
D) psychometrics,cryptography 
A) social graphics,intuitional data 
B) demographics,psychographics 
C) crowdsourcing,regionalism 
D) psychometrics,cryptography

Question 19

You usually do not need permission to use a person's name or photograph in a marketing or sales message.

Accepted Answer

A) True 
 B)False

Question 20

During which step of the three-step writing process should you determine how the distribution method fits the audience's expectations and preferences?

Accepted Answer

A) When completing the message 
B) When organizing the information 
C) When determining appropriate media 
D) When gathering information 
E) When planning the message 
A) When completing the message 
B) When organizing the information 
C) When determining appropriate media 
D) When gathering information 
E) When planning the message

Persuasive messages often follow a specialized four-phase format called the

Using simple language in persuasive messages usually increases your credibility with a skeptical audience.

Using the AIDA approach with social media

Describe each of the four phases of the AIDA model for persuasive messages.

In marketing and sales messages,the best way to handle potential objections is to

The desire phase of a conventional marketing or sales message should

________ information includes age,gender,occupation,income,and education.

Most persuasive business messages involve requests for action.

Discuss the role of emotional and logical appeals in persuasive messages.

What role does conversation marketing play in promotional messages for social media?

If you can't be sure which medium will be best to convey your persuasive message to a diverse audience,you should

After analyzing the situations,which of the following should be the next step in creating a compelling persuasive message?

Why is it especially important in marketing and sales messages to avoid implying offers or promises you cannot fulfill?

If a supervisor tells a worker who consistently arrives late,"I know you don't want to have your pay docked," the supervisor is addressing the worker's need for

AIDA stands for

Few smartphone users get shopping-related information on their devices.

In preparing to write persuasive messages,what two categories of information are vital to assess the needs of your audience and what do the two categories include?

Marketers use quantifiable characteristics known as and psychological characteristics known as to help them understand the needs of an audience.

You usually do not need permission to use a person's name or photograph in a marketing or sales message.

During which step of the three-step writing process should you determine how the distribution method fits the audience's expectations and preferences?

Understanding the Foundations of Business Communications

Collaboration,Interpersonal Communication,and Business Etiquette

Communication Challenges in a Diverse,Global Marketplace

Planning Business Messages

Writing Business Messages

Completing Business Messages

Digital Media

Social Media

Visual Media

Writing Routine and Positive Messages

Writing Negative Messages

Finding,Evaluating,and Processing Information

Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Presentations in a Social Media Environment

Enhancing Presentations with Slides and Other Visuals

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters

Exam 12: Writing Persuasive Messages

Persuasive messages often follow a specialized four-phase format called the

Using simple language in persuasive messages usually increases your credibility with a skeptical audience.

Using the AIDA approach with social media

Describe each of the four phases of the AIDA model for persuasive messages.

In marketing and sales messages,the best way to handle potential objections is to

The desire phase of a conventional marketing or sales message should

________ information includes age,gender,occupation,income,and education.

Most persuasive business messages involve requests for action.

Discuss the role of emotional and logical appeals in persuasive messages.

What role does conversation marketing play in promotional messages for social media?

If you can't be sure which medium will be best to convey your persuasive message to a diverse audience,you should

After analyzing the situations,which of the following should be the next step in creating a compelling persuasive message?

Why is it especially important in marketing and sales messages to avoid implying offers or promises you cannot fulfill?

If a supervisor tells a worker who consistently arrives late,"I know you don't want to have your pay docked," the supervisor is addressing the worker's need for

AIDA stands for

Few smartphone users get shopping-related information on their devices.

In preparing to write persuasive messages,what two categories of information are vital to assess the needs of your audience and what do the two categories include?

Marketers use quantifiable characteristics known as ________ and psychological characteristics known as ________ to help them understand the needs of an audience.

You usually do not need permission to use a person's name or photograph in a marketing or sales message.

During which step of the three-step writing process should you determine how the distribution method fits the audience's expectations and preferences?

Understanding the Foundations of Business Communications

Collaboration,Interpersonal Communication,and Business Etiquette

Communication Challenges in a Diverse,Global Marketplace

Planning Business Messages

Writing Business Messages

Completing Business Messages

Digital Media

Social Media

Visual Media

Writing Routine and Positive Messages

Writing Negative Messages

Finding,Evaluating,and Processing Information

Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Presentations in a Social Media Environment

Enhancing Presentations with Slides and Other Visuals

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters

Marketers use quantifiable characteristics known as and psychological characteristics known as to help them understand the needs of an audience.