Exam 14: Public Relations in Grassroots Organizations

How do NGOs differ from governmental entities?

The successful PR programs of Amendola Communications all share three key ingredients: integrated communications,creative and proactive outreach with targeted pitching,and ______.

What is a recommended course of action for the owner of a large liquor store chain who is being boycotted by Mothers Against Drunk Driving (MADD)?

To strengthen the reputations of universities,a recommended communications strategy suggests using ______ to discuss how these institutions are impacting personal lives and society.

According to The Holmes Report,which agency focuses on the digital and social media where consumers actively look for health-care information?

As the PR specialist for a pediatric hospital you are charged with developing an information campaign targeted at teens.You are told to direct all resources to local media rather than digital,however,you believe this approach is too limited.What can you do to support your recommendation to expand the approach?

Some of the most popular platforms,such as Facebook,Instagram,and Twitter,offer easy avenues for which of the following strategies recommended by Ragan's Health Care Communication News?

Over the next 25 years,what U.S.population trend is predicted to require a new set of engagement touch points for relationship building between consumers and organizations?

More than half of surveyed education journalists admit they often find it difficult to get in-person access to schools and college campuses for reporting purposes.

Public relations functions in ______ include management counsel,internal PR,capital campaigns,and crisis communication.

Why should educational PR practitioners place a high priority on their interaction with education journalists?

Communications consistency is key; hence your social media voice should be within an octave of your institution's tone and voice.

What is Aaron Sherinian's definition of good public relations and how does he integrate corporate social responsibility with PR?

What do most U.S.-based NGOs have in common?

What is the name of the first and largest crowdfunding community for nonprofits?

Which type of mass media allows higher education institutions to target information sharing and facilitate two-way engagement with their priority audiences?

An organization that encourages its employees to talk about their employer on social media is practicing what strategy?

What elements of Bayer's Skyla Make Your Mark contest contributed to its huge success?

Why is employee advocacy in the form of employee messaging a viable strategy for health-care organizations?

In addition to using a crowdfunding site for its potential to increase donations and secure corporate partners,what is another benefit for nonprofits?