Exam 14: Public Relations in Grassroots Organizations

The platform developed by digital strategy firm BSD for the It Gets Better Project was designed to get people to speak out about a specific issue.This is an example of what type of public relations objective?

Due to greater focus on health awareness and engagement by the general public,opportunities are increasing in what facet of public relations?

What is one of the tasks integral to standardizing all institution-affiliated social media profiles?

How is it possible that a health-care PR practitioner may have greater influence than that of the average physician?

What tool should you use to determine which of your institution's social media posts are getting the most engagement,and at what day and time?

Compared to advertising,promotions,and special events,which of the following has become an economical,accessible,and powerful communication tool for nonprofits?

Within nonprofits,PR duties cover a wide range of responsibilities including supporting or directly soliciting corporate and foundation donations; managing structured capital campaigns; planning and running special events; and ______.

According to the text,what can traditional PR tactics such as emails,social media,and special events accomplish for a grassroots organization?

Research by Nonprofit HR projected that in 2016 the greatest job growth in the nonprofit sector would be in marketing communications and public relations.

What is the philosophy of award-winning health-care PR agency Amendola Communications?

What type of organization is created to perform a variety of services,humanitarian,and investigative functions around environmental and social issues,economic development,health-care,and human rights?

In addition to serving as a global resource connecting nonprofits to individual donors,GlobalGiving also provides a mechanism for ______ to support its nonprofit members.

What organization serves as a clearinghouse to support alliances between nonprofits and business?

Why should a university's PR department audit the institution's social media profiles?

What do tone,personality,and point of view have in common?

What is the purpose of a crowd-speaking platform?

The National School Public Relations Association says that a PR professional is essential to each of the 13,500 public school districts in the United States.

In 2016 GlobalGiving experienced its highest-volume fundraising day in its 14-year history through its participation in what event?

A nonprofit that consistently uses social media to mention partnerships,networking,and relationships with other groups is providing evidence of ______?

Which firm was named as The Holmes Report 2016 Healthcare Agency of the Year?