Exam 4: Foundations in PR: Research and Theory

In a brief essay,explain the Elaboration Likelihood Model (ELM).How can ELM be applied by PR practitioners? Illustrate your response with an example of ELM being implemented.

(Essay)

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Question 41

Which of the following is accomplished through qualitative research methods?

(Multiple Choice)

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Question 42

Which of the following asserts that a new product must pass through a sequential process with a public before it is adopted?

(Multiple Choice)

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Question 43

Which component of ROPES plays a key role in every stage of the PR campaign process?

(Multiple Choice)

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Question 44

Which of the following is a quantitative research method?

(Multiple Choice)

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Question 45

Liz needs to gather analytical data from a large sample of people for a PR campaign.Liz is on a very tight budget and needs the information quickly.Which method would be most appropriate?

(Multiple Choice)

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Question 46

Quantitative research results can be projected to a population that is larger than the group that was studied.

(True/False)

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Question 47

Sheila Coffman is running for mayor against Joe Ramos.Coffman runs a series of commercials that describe negative attributes about Ramos and positive attributes about herself.Which of the following does this situation illustrate?

(Multiple Choice)

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Question 48

In the agenda-setting theory,which of the following questions is answered during first-level agenda setting?

(Multiple Choice)

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Question 49

According to the process outlined in the diffusion of innovations theory,which of the following steps occurs immediately after the public becomes aware of an idea?

(Multiple Choice)

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Question 50

Which statement about surveys is true?

(Multiple Choice)

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Question 51

As a PR practitioner,why should you study scholarly theories? How can a solid understanding of systematic research help you develop an effective PR campaign?

(Essay)

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Question 52

Which term refers to the careful choice of words,imagery,and sound to influence a certain meaning?

(Multiple Choice)

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Question 53

Which of the following resembles framing?

(Multiple Choice)

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Question 54

Which element of the ROPES process promotes relationship maintenance?

(Multiple Choice)

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Question 55

Which of the following shows the correct progression of publics?

(Multiple Choice)

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Question 56

Differentiate between quantitative research methods and qualitative research methods.

(Essay)

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Question 57

A psychology professor at Eastern College wants to conduct a research experiment that will require at least 200 student subjects.What does the professor need to do before beginning the experiment?

(Multiple Choice)

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Question 58

A grassroots organization urges local politicians to reduce the property tax rate.Which of the following does this situation illustrate?

(Multiple Choice)

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Question 59

Briefly explain the inoculation theory.

(Essay)

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Question 60

Showing 41 - 60 of 70

In a brief essay,explain the Elaboration Likelihood Model (ELM).How can ELM be applied by PR practitioners? Illustrate your response with an example of ELM being implemented.

Which of the following is accomplished through qualitative research methods?

Which of the following asserts that a new product must pass through a sequential process with a public before it is adopted?

Which component of ROPES plays a key role in every stage of the PR campaign process?

Which of the following is a quantitative research method?

Liz needs to gather analytical data from a large sample of people for a PR campaign.Liz is on a very tight budget and needs the information quickly.Which method would be most appropriate?

Quantitative research results can be projected to a population that is larger than the group that was studied.

Sheila Coffman is running for mayor against Joe Ramos.Coffman runs a series of commercials that describe negative attributes about Ramos and positive attributes about herself.Which of the following does this situation illustrate?

In the agenda-setting theory,which of the following questions is answered during first-level agenda setting?

According to the process outlined in the diffusion of innovations theory,which of the following steps occurs immediately after the public becomes aware of an idea?

Which statement about surveys is true?

As a PR practitioner,why should you study scholarly theories? How can a solid understanding of systematic research help you develop an effective PR campaign?

Which term refers to the careful choice of words,imagery,and sound to influence a certain meaning?

Which of the following resembles framing?

Which element of the ROPES process promotes relationship maintenance?

Which of the following shows the correct progression of publics?

Differentiate between quantitative research methods and qualitative research methods.

A psychology professor at Eastern College wants to conduct a research experiment that will require at least 200 student subjects.What does the professor need to do before beginning the experiment?

A grassroots organization urges local politicians to reduce the property tax rate.Which of the following does this situation illustrate?

Briefly explain the inoculation theory.

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