Question 1

Which of the following occurs during second-level agenda-setting?

Accepted Answer

A) A journalist determines how to present a news story. 
B) A reporter chooses the headline for a news article. 
C) An advertiser selects the media to use for a campaign. 
D) A press agent schedules a news conference. 
A) A journalist determines how to present a news story. 
B) A reporter chooses the headline for a news article. 
C) An advertiser selects the media to use for a campaign. 
D) A press agent schedules a news conference.

Question 2

Which of the following is assumed by the uses and gratification theory?

Accepted Answer

A) Mental processing depends on analysis and reflection. 
B) Most opinion leaders are members of active publics. 
C) The flow of influence can be either upward or downward. 
D) Consumers have options for satisfying their needs. 
A) Mental processing depends on analysis and reflection. 
B) Most opinion leaders are members of active publics. 
C) The flow of influence can be either upward or downward. 
D) Consumers have options for satisfying their needs.

Question 3

Quantitative research methods result in which of the following?

Accepted Answer

A) participant perceptions 
B) subjective information 
C) numerical data 
D) descriptive responses 
A) participant perceptions 
B) subjective information 
C) numerical data 
D) descriptive responses

Question 4

Which of the following describes content analysis?

Accepted Answer

A) monitoring social media platforms 
B) observing stakeholder dynamics 
C) evaluating characteristics of storytelling 
D) categorizing existing communication 
A) monitoring social media platforms 
B) observing stakeholder dynamics 
C) evaluating characteristics of storytelling 
D) categorizing existing communication

Question 5

Which of the following would help a PR professional to encourage people with dissenting opinions to express themselves?

Accepted Answer

A) anonymous focus groups 
B) participant observations 
C) streamlined in-person surveys 
D) carefully worded questionnaires 
A) anonymous focus groups 
B) participant observations 
C) streamlined in-person surveys 
D) carefully worded questionnaires

Question 6

What is the first step in the public relations campaign process?

Accepted Answer

A) developing a strategy 
B) conducting research 
C) determining objectives 
D) communicating an idea 
A) developing a strategy 
B) conducting research 
C) determining objectives 
D) communicating an idea

Question 7

A question such as "How do you feel about Company X?" would be asked and answered when conducting quantitative research.

Accepted Answer

A) True 
 B)False

Question 8

The acronym ROPES stands for research,objectives,publics,evaluation,and stewardship.

Accepted Answer

A) True 
 B)False

Question 9

Which one of Cialdini's influence principles relates to the idea of group conformity?

Accepted Answer

A) reciprocation 
B) social proof 
C) liking 
D) authority 
A) reciprocation 
B) social proof 
C) liking 
D) authority

Question 10

Conducting an issue analysis at the beginning of a PR campaign helps to accomplish which of the following?

Accepted Answer

A) evaluate the client's goals 
B) anticipate future problems 
C) narrow the target market 
D) assess secondary research 
A) evaluate the client's goals 
B) anticipate future problems 
C) narrow the target market 
D) assess secondary research

Which of the following occurs during second-level agenda-setting?

Which of the following is assumed by the uses and gratification theory?

Quantitative research methods result in which of the following?

Which of the following describes content analysis?

Which of the following would help a PR professional to encourage people with dissenting opinions to express themselves?

What is the first step in the public relations campaign process?

A question such as "How do you feel about Company X?" would be asked and answered when conducting quantitative research.

The acronym ROPES stands for research,objectives,publics,evaluation,and stewardship.

Which one of Cialdini's influence principles relates to the idea of group conformity?

Conducting an issue analysis at the beginning of a PR campaign helps to accomplish which of the following?

What Is Public Relations

The History of Modern Public Relations

Ethics and Law in Public Relations

Implement Your Strategic PR- CSR Plan

Pr Writing: Persuasive and Audience-Focused

Media Relations in a Digital World

Social Media and Emerging Technologies

Corporate Social Responsibility and Community Relations

Employee Relations, corporate Culture, and Social Responsibility

Corporate Communication and Reputation Management

Issues Management and Crisis Communication

Sports, tourism, and Entertainment

Public Relations in Grassroots Organizations

Public Affairs, government Relations, and Political Communications

Global Public Relations and Public Diplomacy

Filters

Exam 4: Foundations in PR: Research and Theory

Which of the following occurs during second-level agenda-setting?

Which of the following is assumed by the uses and gratification theory?

Quantitative research methods result in which of the following?

Which of the following describes content analysis?

Which of the following would help a PR professional to encourage people with dissenting opinions to express themselves?

What is the first step in the public relations campaign process?

A question such as "How do you feel about Company X?" would be asked and answered when conducting quantitative research.

The acronym ROPES stands for research,objectives,publics,evaluation,and stewardship.

Which one of Cialdini's influence principles relates to the idea of group conformity?

Conducting an issue analysis at the beginning of a PR campaign helps to accomplish which of the following?

What Is Public Relations

The History of Modern Public Relations

Ethics and Law in Public Relations

Implement Your Strategic PR- CSR Plan

Pr Writing: Persuasive and Audience-Focused

Media Relations in a Digital World

Social Media and Emerging Technologies

Corporate Social Responsibility and Community Relations

Employee Relations, corporate Culture, and Social Responsibility

Corporate Communication and Reputation Management

Issues Management and Crisis Communication

Sports, tourism, and Entertainment

Public Relations in Grassroots Organizations

Public Affairs, government Relations, and Political Communications

Global Public Relations and Public Diplomacy

Filters